21. ALGORITHMEN statt Redaktion ...
Experten analysieren jedes Lied
und identifizieren ~400 Merkmale.
Pandora erstellt Radio Stationen
auf Basis der Songs, die ein User
mag.
Der Inhalt passt sich dem Feedback
der User an.
21
23. Video on demand ...
50.320
47.569
45.579 45.357
43.588 43.700 43.911 43.650
37.527
32.357
Jan 2010 Apr 2010 Jun 2010 Aug 2010 Okt 2010
Vevo Nutzer in Millionen pro Monat
Comscore Videometrix / Unique Users per Month
24. TV on demand ...
Unique Viewers in Millionen pro Monat
11000
8800
19 Min
6600 /Video
5407
4400
3067
2090 2380
2068
2200
161
0
Dec 07 Aug 08 Dec 08 Jul 09 Aug 09 Jul 10
Megavideo.com ProSiebenSat1 Sites RTL Group Sites
Comscore Videometrix / Video Viewer per Month / Germany 24
33. Interaktion erhöht die Nutzung
5,9 Million Views in one Day
Responses from most of the internet‘s celebrities
25,000 Comments
1 Challenge from Alyssa Milano to donate $100.000
http://www.alyssa.com/news/here-is-what-to-do-next-mr-old-spice/ 33
37. Ein Problem?
„In the last week, over a year after its release, Chris Brown's "Forever"
has again rocketed up the charts, reaching as high as
#4 on the iTunes singles chart and
#3 on Amazon's best selling MP3 list.“
JK Wedding Video
Sony hat damit tausende Dollar verdient.
http://googleblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube.html
http://www.wired.com/epicenter/2009/07/we-wont-get-boyled-again-sony-chris-brown-monetize-wedding-dance-video/#ixzz0fWYhFlpQ