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Greening the Data Center:
The IT Industry’s Energy
  Efficiency Imperative


       Larry Vertal, Senior Strategist
            Advanced Micro Devices
Why All the Interest in Data Centers?
    Building the case for Government Incentives/Regulation… HR 5646
    1. Directed EPA to study energy efficient servers and data centers
    2. Directs federal agencies to consider energy efficiency for server purchases


•     Critical national and global infrastructure

•     Surging demand for data processing and storage

•     Rising energy intensity leads to higher cost of delivering
      information services

•     Power and cooling limits in existing facilities

•     Driving data center building boom

•    Cost of electricity and supporting infrastructure now surpasses
     capital cost of IT equipment

•    Impact on regional power grids


2
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative
Greening the Data Center: The IT Industry's Energy Efficiency Imperative

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  • 1. Greening the Data Center: The IT Industry’s Energy Efficiency Imperative Larry Vertal, Senior Strategist Advanced Micro Devices
  • 2. Why All the Interest in Data Centers? Building the case for Government Incentives/Regulation… HR 5646 1. Directed EPA to study energy efficient servers and data centers 2. Directs federal agencies to consider energy efficiency for server purchases • Critical national and global infrastructure • Surging demand for data processing and storage • Rising energy intensity leads to higher cost of delivering information services • Power and cooling limits in existing facilities • Driving data center building boom • Cost of electricity and supporting infrastructure now surpasses capital cost of IT equipment • Impact on regional power grids 2