Filipinos' internet usage continue to rise. You will be surprised by these data.

1. Digital
Marketing
Philippines:
Filipinos and
Internet
Usage

2. • There are 2.4 billion internet
users worldwide
• 33.6 million are in the
Philippines
Philippines is a fast rising country when it
comes to digital media.

3. Filipino internet audience is the fastest
growing in Asia
• 52% of Filipinos have
high speed internet
connection at home
• 42% are online daily
spending
• 21.5 hours online a
week

4. Filipinos are searching
• 6.8 million internet
users are searching
• 84% users engage in
search / navigation
activities
• 63% users search on
mobile everyday

5. Filipino consumers use their phones to
research everywhere
• 69% at home
• 21% on the go
• 17% in a store
• 14% on public transport

6. Filipinos are open to online ads
• 35% are open to relevant ads
• 83% believe relevant ads
make lives easier
• 85% of Filipinos watch online
videos on products/services
they’re buying

7. Filipinos are world’s second on
multimedia usage
• In a five-hour span, they spend
99 minutes on the TV
• 143 minutes on laptops
• 174 minutes on smartphones
• and 110 minutes on tablets,
with some being used
simultaneously

8. • It's projected that there will be
66 million internet users in the
Philippines by 2016.
• This means that there will be
larger market for search
advertising and social media
which are good for online
marketers and businesses!
• Way to go Philippines!

9. Sources:
• Google Partners – google.com/partners
• Digitalmoz - http://digitalmoz.com/seo-in-the-philippines/why-small-businesses-in-
the-philippines-should-start-doing-seo-right-this-very-moment/
• Inquirer - http://technology.inquirer.net/34966/ph-worlds-second-on-multimedia-
usage
• Visit digitalmoz.com for more info about internet marketing in the Philippines!