Russian retail is growing offline and online (especially) driven by the loan industry development, significant share of the under 30 years old population (most active consumers) and stable growth o GDP. Kids products are the most faster growing category of the non-food segment.

1. BRICK & CLICK IN RUSSIA
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2. Kids products is the fastest category of Russian non-food retail
segment, up to 29% a year. But steal only 4% of the Kids products was
sold online in 2011.
Non-food segment of Russian retail growth potential for 2012, %
Kids 29%
Sport & Recreation 18%
Consumer Electronics 17%
Jewelry & Watches 15%
Furniture 15%
Home & DIY 12%
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3. Russian retail is growing and evaluated in $650 bln. E-Commerce
growing rapidly but its share is remains 1,8%.
Russian retail market growth, %
50%
35%
30% 30%
25%
16% 14%
6% 7%
-5%
2007 2008 2009 2010 2011
Brick & Mortar E-commerce
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4. 40% of online shoppers and 60% of E-commerce revenue
generates Moscow and Saint Petersburg.
. Saint Petersburg
.Moscow
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5. Next chapter: Internet and gadgets
To be continued…
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6. FACTS ABOUT RUSSIA
Children population
Brick & Click
Internet and Gadgets
Peoples Income
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7. (C) DIGITAL PARENTING RUSSIA, 2012
Stats, facts and insight, associated with children,
their parents, Internet and digital devices in Russia.
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facebook: DigitalParentingRussia
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CONTACT
contact@digitalparentingrussia.com
+1-(587)-336-3396
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