DigitalPugs Media is an ISO 9001:2008 certified IT based Organization and a qualified Google AdWords service provider. DigitalPugs Media started its journey in early 2012 and now with expert IT professionals and industry experts, we have managed to reach by 50 .

1. DigitalPugs
Project:- Digital Marketing
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2. Agenda
• About Us
• Digital Marketing
 SEM (PPC)
 SMO
 SEO
• Traffic Projection Plan
• Reporting
• Contact Us
• Thank You
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3. About Us
DigitalPugs Media is an ISO 9001:2008 certified IT based Organization and a qualified Google
AdWords service provider. DigitalPugs Media started its journey in early 2012 and now with expert IT
professionals and industry experts, we have managed to reach by 50+. DigitalPugs Media tenders
outsourcing resolutions, proving out to be effective to the industry and furthermore slackening your
supplies for core functions.
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4. What is Digital Marketing?
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5. Digital Marketing
Digital Marketing often known as Internet Marketing, is a form of marketing that makes use of
electronic devices & applies technologies such as websites, emails, apps & social networks. We use a
combination of traditional & digital marketing channels to promote business over the internet.
Digital Marketing mainly comprises of three main divisions –
• SEM (Search Engine Marketing)
• SMO (Social Media Optimization)
• SEO (Search Engine Optimization)
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6. What is SEM (Search Engine Marketing)?
Search Engine Marketing involves the promotion of websites by increasing their visibility in search
engine by optimization and advertising. SEM is growing much faster than any other advertising
channels of Online Marketing. SEM includes both paid search results & organic search results. SEM
uses paid advertising, PPC (Pay Per Click). PPC particularly benefits local service providers who can
contact & reach a company directly with one link. In some contexts, the term SEM is used exclusively to
mean PPC.
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7. SEM (Search Engine Marketing)
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8. Our Approach
• Deep, Continuous Keyword Research
• Intelligent Keyword Grouping
• Campaign Wide Management
• Better Ad Position
• Pick up relevant keywords
• Generate Business Leads
• Improve CTR & Conversions
• Improved ROI
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9. What is SMO (Social Media Optimization)?
Social Media Optimization refers to the use of social media channels to generate the publicity &
increase the awareness of a product, brand or event. SMO is somewhat similar to SEO & the goal is to
generate traffic & awareness for a website. The main motive of the SMO is to optimize content &
influence sharing across social media & other networking sites.
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10. Our Approach
Objective –
• Increase brand awareness
• Generate maximum traffic on its website
• Lead generation
• Lead conversion
• Tabs creation
• Apps creation (Additional cost involved)
• Keyword optimization of the content of the social page
• Posting/updates
• Polls /Quizzes
• Contest running
• Campaign setup
• Creation of hashtags
• Tracking influencers
• Promoting our brand on various groups
• Posting reviews
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11. Our Approach Continues…
Activities –
• SMM analysis of Competitors
• Exploring possible groups/ communities in social media
• Analysis on the content that would work on Social Media
• Measuring ROI and CPC for advertising in Social Media
• Analysis of the target audience behavior in Social Media
• Setting measurement metrics and benchmarks
• Info graphics Creation & Promotion on various sites like Pinterest, Flickr, etc
• Increase referral traffic via social profiles (Facebook, Twitter, LinkedIn)
• Additional referral traffic from other good Social platform (StumbleUpon, rediff.com, Scoop.it, etc)
• Video Creation, Optimization & Sharing.
• Increased Likes, Sharing & Commenting
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12. Our Approach Continues…
ROI Metrics What is it Usage and analysis
Social connections
Number of fans /followers
on social page
It is used to generate a large fan base, which needs to be done in the
long run. This is an indication of how large a fan following you have. But
it needs to be driven both by brand and by budget.
Social page views
Number of people who
visited your page
The number of pages views that your branded page has given a clear
indication of how much engagement you have with the users. This is
more important than a random page view on any page
Engagement rate
The metric from the graphic
below is basically the total of
likes and comments divided
by a total fan count
It lets you take note of what you posted and, as importantly, when.
Having a high engagement rate will help to build your EdgeRank! Also,
take note as to whether the reaction was positive or negative
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13. What is SEO (Search Engine Optimization)?
Search Engine Optimization is the process of affecting the visibility of a website in search
engines. SEO targets different kinds of search including image search, local search, video search &
academic search. As an internet marketing strategy, SEO considers how search engines work, what
people search for, the actual search terms or keywords typed into search engines & which search
engines are preferred by targeted audience.
Optimizing a website may involve editing its content, HTML, associated coding to both increase
its relevance to specific keywords & to remove barriers to the indexing activities of search engines.
Another SEO tactic is to promote a website to increase its backlinks or inbound links.
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14. Our Approach
Content Marketing
• Guest Post Placement at regular intervals of time on really high quality blogs with Good Page Rank
& Domain Authority.
• Blog & squidoo lens creation with maintenance every month.
• Tutorial Creation for Ehow & Wikihow
• Document, PPT Creating & Sharing
• Press Release Submissions
• Business Listings
• Review & Ratings
• Rich Snippets
• Brand Awareness
• Landing Page Optimization
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15. Our Approach Continues…
Off page Recommendation -
• Quality Directory Submissions (Yahoo, DMoz)
• Article Marketing
• Guest Posting
• Social Bookmarking
• Search Engine Submission
• Video Distribution & Submission
• Classified Submission
• RSS Feed Distribution
• Press Release Submission
• Blog Posting
• Competitor Analysis
• Link Building
• Image Sharing
• Profile Creations
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16. Traffic Projection Plan
• Business Vertical – Classifieds
• Target Audience – Global
• Website Status – New
• Standard Budget - $500/Month
Business Popularity - Moderate
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17. Budget Allocation
SEM (PPC),
30%
SMO, 20%
SEO, 50%
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18. Traffic Projection by Segments
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19. Traffic Projection by Segments
0
200
400
600
800
1,000
1,200
1,400
SEM (PPC) SMO SEO Aggregated
Note: - This is only a preliminary analysis, it may vary depending upon the budget, competition of the keywords
& business at the time of execution. The current suggested bids are just rough estimates
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20. Reporting
• Google Analytics Analysis Report
• Traffic Report
• Monthly Action Plan
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21. Contact Us
DigitalPugs Media
E-169, First Floor,
Sector 63, Noida - 201301,
Delhi/NCR,INDIA
Mobile :+91-981-888-3238
Tel :+91-120-4225061
Email: sales@digitalpugs.com
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22. Thank You…!!!
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