2. Ten Innovative Ways to Use Twitter For Businesses
Introduction
Increasingly more companies use Twitter for business – to do
market research, do brand advocacy and reputation management
and provide selected highlights from a conference or
event. Twitter allows them to expand their brand and thus generate
new opportunities.
In this article, Mahendra shows you how you can integrate Twitter
into your Powerpoint presentation and receive instant feedback.
Steven has written about using hashtags effectively. And also, you
can learn more about Twitter Lists to follow people more closely.
But to be more innovative in the use of Twitter for a business
setting, here are 10 useful tips.
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3. Ten Innovative Ways to Use Twitter For Businesses
1. Expand Your Network
Using Twitter, you can join topic groups related to your business
and career and gain valuable information from scanning others’
tweets. Your company will gain new customers and potential
partners. Do a search for keywords related to your product on
Twitter Search and then follow the users.
Anyone can use Twitter to build a personal brand. Your customers
and prospective clients will perceive you as an approachable social
personality. Twitter is designed to establish consistent and deeper
relationships for future benefits.
2. Share Expertise To Build Credibility
If you hold free workshops, seminars or web meetings; let people
know that it’s starting soon, how to participate and join in by
tweeting about it. You can also link to your presentations and
videos. Twitter can help direct people’s attention to your events.
Offer solutions to those who are struggling with something in your
field of expertise. Share your ideas internally in a very efficient
manner and broadcast links and headlines that can drive traffic to
your website.
3. Highlight What’s Special
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4. Ten Innovative Ways to Use Twitter For Businesses
Twitter allows you to share the latest news and events related to
your business in 140 characters. Set up a Twitter feed for the
specific purpose of notifying customers when new products come in.
You can use this free platform to inform event participants and
highlight what’s special. Sharing valuable information and useful
tips helps you build a strong web presence and gain visibility on the
Internet.
4. Look For Leads On Twitter
Twitter can be used to direct traffic to your websites. You can share
information that is useful for prospective clients or employers to
enhance your reputation. Avoid hard-sell tactics: focus on building
relationships. Don’t be afraid to take full advantage of Twitter
and gather information about what customers, competitors and
others are saying about your business.
Don’t think of what you can get, but rather what you can learn and
what you can offer. Use free applications like Mr. Tweet to check
your profile and finds relevant connections for you.
5. Communicate With Employees
Twitter is a great collaboration tool, which can be successfully used
to save time and money. Forget about sending endless emails and
calls – you can rather release short tweets to your team members
describing what you have to say. Share what you’re doing so people
learn about the type of work you do.
6. Run Special Deals & Promotions
Offer incentives to those who follow you on Twitter. You can give
them free coupons, discounts, package deals and samples. Twitter
is a great way to create interest and secure attendees.
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5. Ten Innovative Ways to Use Twitter For Businesses
Social networking is excellent for those who want to promote
products, services and ideas directly to a target audience. Twitter
marketing is a task that involves two-way audience engagement.
7. Receive Customer Complaints
By accepting customer complaints in the open, other consumers can
see what kind of company you really are. Twitter allows you to
respond quickly to shut down any impending service or complaint
received. Communicate effectively with each of your clients and ask
for their honest opinion. Make your goals public to compel you to
reach them.
8. Interact With Your Competition
You can read the tweets of your competitors daily and stay in touch
with them. Although this rarely happens in the real world, Twitter
has changed it all. This free platform allows you to follow
companies, experts, leaders and competitors in your industry. It’s
not enough to monitor the latest projects released by your
competitors. Tracking their mistakes is even more useful, because
you can analyze their moves and see what exactly went wrong.
9. Organize A Local Tweetup
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6. Ten Innovative Ways to Use Twitter For Businesses
Twitter can help you organize meetups. All you have to do is to
send a message announcing the time and place of the meeting. It’s
an informal and effective way of planning a meeting. You can get in
touch with vendors, suppliers and other people with whom you can
form partnerships.
10. Create Brand Loyalty
With Twitter, you can always stay in touch with your followers. All
these people are potential customers, so you must help them get
used to your products and services. Participate actively to
conversations and tweet constantly. This way, increasingly more
people will find out about your business, while you will gain loyal
clients.
Using Twitter for business, you can convert conversations into
actions. A fresh and interesting personality attracts followers. Share
information that is helpful for potential customers or employers to
gain recognition.
These tips were originally published as an article on MakeUseOf.com
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7. Ten Innovative Ways to Use Twitter For Businesses
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