The document summarizes the planning, hosting, promotion, and analytics of a Shorenstein Center event titled "Politics as Theater" that took place on October 3, 2012 in Denver, Colorado. It describes developing the guest list, sending email invites, monitoring RSVPs, setting up a Livestream site, tweeting during the event, shout-outs from Harvard and HKS, emailing the attendee list, and analytics showing 3,000 watched live, 300 simultaneous viewers, and 10,000 additional views over time on iTunes and YouTube with an average view time of 12 minutes. It concludes with contact information for the Shorenstein Center.
1. Politics as Theater
A Shorenstein Center event
October 3, 2012 | Denver, CO
Janell Sims, Communications Manager, Shorenstein
Center
John Wihbey, Managing Editor, Journalist’s Resource
2. Background & Planning
• Developed guest list from Meltwater
• Sent email invites through MailChimp
• Monitored RSVPs through MachForm
• Set up Livestream site
3.
4.
5. Hosting and Promotion
• Twitter strategy
• Contingency planning for 400-500
simultaneous users
• 30-second promotional video
6.
7. Day of Event
• Emailed entire list via MailChimp
• Shout-outs from Harvard & HKS
• Direct email to influential Twitizens
• Live-tweeting and Storify
8.
9.
10.
11.
12. Analytics
• 3,000 watched on Oct. 3
• 300 simultaneous viewers
• 10,000 additional viewers over time via
iTunes & YouTube
• Average viewer watched for 12 minutes
13. Thank you!
Connect with the Shorenstein Center:
Shorensteincenter.org
@ShorensteinCtr
FB.com/ShorensteinCenter
Storify.com/ShorensteinCenter
Janell_Sims@harvard.edu
John_Wihbey@hks.harvard.edu
