3 Surefire Ways of Marketing to Social Gamers

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32% of social gamers say shopping made them happy. There is a large opportunity to engage with these gaming enthusiasts. Here are 3 ways to connect with them.

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You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.

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After nearly 18 months of testing, Instagram announced it’s finally ready to open paid advertising to any business, as well as allow advertisers to use Facebook targeting to direct ads at Instagram users. In a statement, the company said it is “focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.” So, what do brands have to look forward to now? We’ve compiled a list of Instagram’s ad options, as well as examples of brands that are already using these formats successfully.

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A big part of what we do is in the story we tell and how it’s presented. You’re probably thinking… decks, decks, and more decks. We hate em’, yet we love the good ones. There’s a certain formula that is used for every impactful story, speech, slide, and keynote. In this presentation we take a step back and really try to look at the elements of an impactful presentation. We've codified all of what goes into making a great deck, starting with the origins, the why, and ending with few tips to help elevate yours for whatever purposes they serve.

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Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists. Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.

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Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation. Digital Transformation Design Thinking

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Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

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What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design. Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving. Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions. Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs. Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller. Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way. The Five things that all definitions of Design Thinking have in common: 1. Isolating and reframing the problem focused on the user. 2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes. 3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport. 4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be. 5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations. Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself. Design is about form and function, not art. What are the business benefits for Design Innovation? IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr

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How can we build experiences for the devices of tomorrow? Explore the techniques for building performant, maintainable and future-proof responsive designs. Bio: Adam Chambers is a senior developer at Digital Surgeons, a full-service creative agency based in New Haven, Connecticut. Adam is the lead architect on the Gumby Framework project, creator of ResponsiveComments.js and a web standards enthusiast.

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Trends in Packaging 2014 - Contract Packaging Association CPA 2014 Annual Meeting Today consumers control brands. The internet and social media have given consumers more of a voice than they have ever had. This rise of the “Experience Economy” and “The internet of things” has changed the retail shopping experience. This always-on digital savvy consumer creates massive challenges for brands on how they have to mobilize their product development and supply chain management to deliver on the ever-shifting landscape of consumer demands. The good news is these changes are causing explosive growth in the contract packaging industry. In his presentation, Pete Sena takes us you through some emerging consumer trends and behaviors to inspire you on some ways you can better service consumer packaged goods organizations who are consistently shifting and evolving to meet the needs and demands of consumers globally. A framework for top 6 trends and consumer wants in Package Design and consumer packaged goods. 1 - Sustainability 2 - Transparency 3 - Social Media & Connected Technology 4 - Functionality 5 - Entertainment 6 - Convenience Brands are looking for innovative thinking to transform their business If we know that 68% of purchase decisions can be driven by packaging an unsatisfied consumer means opportunity for packagers. Created a Framework of 6 Key Pillars of for the intersection of consumers and packaging worldwide to inspire disruptive innovation. -when people feel like the brand stands for the values they do, they have a higher affinity towards brands. sustainability is paramount. -better environment, better world. The LOHAS consumer (life of health and sustainability) segment is a 290 billion dollar market in the US alone. this estimated 13 to 19 percent of the population cannot be avoided. sustainability matters more than because our customers want it The choices we make will affect our children's future on this earth. The land grab for the higher income consume is among us. environmentally friendly packaging is important to consumers. Reusable packaging offers people something extra for their money, allows consumers to feel environmentally responsible in their purchase decisions people care how a product was made. where possible we must lift the curtain Focus groups are too slow and don’t offer the power and reach that social media does. As a society we suffer from Cell Phone Addiction and FOMO (fear of missing out) Social media paired with ethnographic research can unlock and validate key decisions in the supply chain and brand vision News media and PR drives consumer interest. Unilever, L'Oreal, Johnson & Johnson, Avon Products, Henkel, Estee Lauder, Coty, Clorox, LG, Procter & Gamble (P&G), MSW Packaging, Heartside Food Solutions, The Visual Pak Companies, ADCO Manufacturing, Church & Dwight, Revlon, Chanel, Energizer Holdings Inc, Prestige Brands,

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Learn more about Innovation and Creative problem-solving at https://www.digitalsurgeons.com/thoughts/ Creativity isn't a discipline for just designers. Ideas and creativity should come from everyone regardless of their role. Creativity can be taught and I've been heavily inspired by Tina Seelig and Tony Schwartz's presentations at the 2013 Behance ideas conference. They both provided jaw-dropping looks into how they see the creative process, which I will never look at the same way again. That journey inspired me to prepare this presentation which is my attempt at teaching and spreading this infectious process to others who might not understand how creativity works or can find use from such information. Unique solutions come from innovative problem solving. Having a framework is critical. Insight. First find and define the problem. Saturation. This is the information gathering phase chock full of research. Most designers hate this phase because it isn’t “creative” in their mind. From my perspective, the designers I respect most are all about saturating themselves in data and inspiration. Incubation. This is where you walk away from ideas and thinking altogether, which Schwartz refers to as “thinking aside.” He explains that when you shut your mind off, your brain is able to spark the best creativity, which is why ideas pop in your head during a shower, while walking in nature or when you are dreaming. This is often an area I totally ignored since I’ve never really had the luxury of time, but one I’ll be looking to learn and apply in my ever-changing creative process. Illumination. This is one step we are likely all familiar with. The infamous a-ha moment that stops you in your tracks. Verification. This is the point where things start coming together; the part where you make it real. This part reminds me of the great scientists of history having an idea, testing it and learning from it. Learn, modify and repeat. That being said, creativity isn’t supposed to be easy, as Cal Newport points out, it takes a level of deep work and focused intent to develop skills and solve problems. Malcolm Gladwell talked about 10,000 hours being the time it takes to master a task. Nonetheless, we have scientific data to back how the brain learns things. Ideas are nothing without execution.

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