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[object Object],[object Object],Digital Synergy:  Web Design and Web Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Synergy provides creative web design and effective web-marketing services for small and medium size businesses.  We integrate creativity and technology to design SEO friendly websites and develop innovative Internet marketing solutions. www.Digital-Synergy.com Phone:  877-235-0672
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Topics to Cover
How Marketing has Changed Old School Marketing -- Outbound •  Television Ads •  Radio Broadcasts •  Email Spam •  Snail Mail •  Telemarketing •  Newspaper
How Marketing has Changed New Age Marketing -- Inbound •  Search Engine Optimization •  Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? “ Social media (SMM) is a broad term used to describe the various tools, networks and technologies for sharing content, ideas and knowledge and connecting and collaborating online.  It encompasses wikis, podcasts, blogs, social networks, forums, message boards and other viral-type platforms where communities of people come together."   -Answers.com
Social Media Types •  Blogs •  Micro-blogs (Twitter) •  Social Networks (Facebook, LinkedIn) •  Media-Sharing Sites (YouTube, Flickr) •  Social Bookmarking & Voting (Digg, Reddit) •  Review Sites (Yelp) •  Forums •  Virtual Worlds (Second Life)
What is SEO? Search Engine Optimization (SEO), is the process that improves your site’s visibility among the major search engines and delivers highly qualified traffic to your site for a targeted list of key phrases. Search Engine Optimization Involves: •  Keyword Research •  Competitive Analysis •  Content Development •  On Page Optimization •  Link Building (off-page optimization) Social Media Marketing
Why SMM and SEO are Important? Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why SMM & SEO are Important Top 10 Web Marketing Strategies (2009) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Social Media Can Do For You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I start with Social Media? Listen Listen More Build Relationships Share Your Content
Places To Listen ,[object Object],[object Object],[object Object],[object Object],[object Object]
You Already Have the Skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Same as offline!
What Kind of Content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Into the Content Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Big Brands Using Social Media:  IBM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Brands Using Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Big Brands:  President Barack Obama ,[object Object],[object Object],[object Object],[object Object]
Big Brands:  Comcast ,[object Object],[object Object],[object Object],[object Object],[object Object]
Small Business and Social Media: Blendtec ,[object Object],[object Object],[object Object],[object Object]
Small Business and Social Media: Pink Cake Box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and You:  Key Points Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Digital Synergy:  Web Design and Web Marketing  www.Digital-Synergy.com Phone:  877-235-0672

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Social Media & Seo Overview

  • 1.
  • 2.
  • 3.
  • 4. How Marketing has Changed Old School Marketing -- Outbound • Television Ads • Radio Broadcasts • Email Spam • Snail Mail • Telemarketing • Newspaper
  • 5.
  • 6. What is Social Media? “ Social media (SMM) is a broad term used to describe the various tools, networks and technologies for sharing content, ideas and knowledge and connecting and collaborating online. It encompasses wikis, podcasts, blogs, social networks, forums, message boards and other viral-type platforms where communities of people come together." -Answers.com
  • 7. Social Media Types • Blogs • Micro-blogs (Twitter) • Social Networks (Facebook, LinkedIn) • Media-Sharing Sites (YouTube, Flickr) • Social Bookmarking & Voting (Digg, Reddit) • Review Sites (Yelp) • Forums • Virtual Worlds (Second Life)
  • 8. What is SEO? Search Engine Optimization (SEO), is the process that improves your site’s visibility among the major search engines and delivers highly qualified traffic to your site for a targeted list of key phrases. Search Engine Optimization Involves: • Keyword Research • Competitive Analysis • Content Development • On Page Optimization • Link Building (off-page optimization) Social Media Marketing
  • 9.
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