Have you worked in advertising agency or digital agency? Thinking day and night why is you client not happy? The presentation tries to put the basic essentials of what a clients needs from a agency and how you can put a smile in the face of your client. Based on a article from Agency Management Round Table.

1. WHAT DO CLIENTS REALLY
WANT FROM AN AGENCY?

2. Can I say something. I’m the type of person if you ask me a question and I don’t
know the answer I’m going to tell you I don’t know but I bet you what I know how
to find the answer and I will find the answer.
– Will Smith (The Pursuit of Happyness)
.

3. Clients want you to care as much about their
business as they do. All clients, big or
1 small, want to be your favourite and the one
you’re always thinking about.

4. Lieutenant Dan got me invested in some kind of fruit company. So then I got a
call from him, saying we don't have to worry about money no more. And I said,
that's good! One less thing.
- Tom Hanks (Forrest Gump )

5. Don't be penny wise and pound foolish. Do what is
2 in the best interest of the client even if it means
spending less.

6. All right, I'll tell you why you don't have your ten million dollars. Right
now, you are a pay check player. You play with your head, not your
heart. .
- Tom Cruise (Jerry Maguire )

7. Proactively bring them ideas, listen
intelligently, ask insightful questions, push back
3 when you think the client is wrong and help drive
the business towards achieving its goals.

8. Lucius Malfoy: Well... let us hope that Mr. Potter will always be around to save the day.
Harry: Don't worry. I will be.
- Daniel Radcliffe (Harry Potter)

9. Clients want their agencies to be accessible 24 x 7.
It may be unpopular to say/admit — but clients
4 expect their agency staff to check email and
voicemail at night and on the weekends.

10. Everything is the devil to you, Mama! Well, I like school, and I like football!
And I'm gonna keep doin' them both because they make me feel good!
- Adam Sandler (Waterboy)

11. Like co-workers, an agency and client can get into a
productive rhythm together after they’ve worked
5 side by side for a while. They love it when their
account team stays intact.

12. They said I was a valued customer. Now they send me hate mail.
- Isla Fisher (Confessions of a Shopaholic)

13. The agency has to help the client in spending
every dollar wisely. It’s about having a big picture
6 vision so that all of the money/efforts are pulling
in the same direction.

14. If there's something wrong, those who have the ability to
take action have the responsibility to take action.
- Nicolas Cage (National Treasure)

15. Clients need their agency to do what they say
they’re going to do. That means bringing projects
7 in on time and on budget. It means owning a
problem until it gets resolved.

16. Listen to me, I'm gonna' tell you something. I know some sick
people in my life, this guy is the craziest, wildest *astard I ever met
in my life!
- Bryan Callen (The Hangover)

17. Work hard, party harder. We are all working toward
a common goal and every time we inch closer to
8 achieving that goal, it’s important to pat each other
on the back. A little appreciation can go a long way.

18. Developed and designed by DigitalUncovered.com
Based on an article from Agency Management Round Table
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