SlideShare a Scribd company logo
1 of 23
Download to read offline
www.digitalvidya.com
Social Media
Acquiring Gen Y Customers!
www.digitalvidya.com
Gen Y: Opportunity
www.digitalvidya.com
Customer Acquisition
Influence
Lead
Sale
www.digitalvidya.com
FB: Can a Small Business generate $?
www.digitalvidya.com
25% Revenue through Facebook
facebook.com/Chumbak
www.digitalvidya.com
FB: Is it still possible to Engage?
www.digitalvidya.com
Bewakoof: 18% TAT
facebook.com/Bewakoof
www.digitalvidya.com
SoMe: Can it be integrated into
Offline?
www.digitalvidya.com
Possible to convert a Frustrated
Customer into a Brand Ambassador?
www.digitalvidya.com
Ola Cabs
www.digitalvidya.com
Ola Cabs
www.digitalvidya.com
www.digitalvidya.com
Full case study: http://bit.ly/ola-cs
www.digitalvidya.com
Can Mobile add to the Magic?
www.digitalvidya.com
QR (Quick Response) Codes
www.digitalvidya.com
How about brands engaging with
each other?
www.digitalvidya.com
www.digitalvidya.com
www.digitalvidya.com
www.digitalvidya.com
www.digitalvidya.com
What else is possible?
www.digitalvidya.com
Ask Yourself!
www.digitalvidya.com
Thank You!
Let’s continue this conversation…
@MyDigitalVidya
On Social Media Off Social Media
info@digitalvidya.com
Leverage Digital Marketing for Incredible Growth?
Join our upcoming Training!
http://www.digitalvidya.com

More Related Content

Similar to Acquiring Gen Y Customers through Social Media

Face-to-face in a Sales 2.0 World
Face-to-face in a Sales 2.0 WorldFace-to-face in a Sales 2.0 World
Face-to-face in a Sales 2.0 World
ToddMcCormick
 
Facebook secrets webinar 2
Facebook secrets webinar 2Facebook secrets webinar 2
Facebook secrets webinar 2
Jomar Hilario
 

Similar to Acquiring Gen Y Customers through Social Media (20)

How social can drive your e commerce business
How social can drive your e commerce businessHow social can drive your e commerce business
How social can drive your e commerce business
 
13 social media & Content Marketing Trends That Will Dominate 2015
13 social media  & Content Marketing Trends That Will Dominate 2015 13 social media  & Content Marketing Trends That Will Dominate 2015
13 social media & Content Marketing Trends That Will Dominate 2015
 
The Pros and Cons of Social Networking
The Pros and Cons of Social NetworkingThe Pros and Cons of Social Networking
The Pros and Cons of Social Networking
 
P2P Digital Credentials 2018
P2P Digital Credentials 2018P2P Digital Credentials 2018
P2P Digital Credentials 2018
 
Social Media Marketing Careers
Social Media Marketing CareersSocial Media Marketing Careers
Social Media Marketing Careers
 
Branding in Social Media
Branding in Social MediaBranding in Social Media
Branding in Social Media
 
Platform interview: How Sina Weibo builds brands
Platform interview: How Sina Weibo builds brands Platform interview: How Sina Weibo builds brands
Platform interview: How Sina Weibo builds brands
 
Face-to-face in a Sales 2.0 World
Face-to-face in a Sales 2.0 WorldFace-to-face in a Sales 2.0 World
Face-to-face in a Sales 2.0 World
 
Making The Case for Social Business - Social Media Strategies Summit Boston 2013
Making The Case for Social Business - Social Media Strategies Summit Boston 2013Making The Case for Social Business - Social Media Strategies Summit Boston 2013
Making The Case for Social Business - Social Media Strategies Summit Boston 2013
 
Indian consumer and the content they consume on digital
Indian consumer and the content they consume on digitalIndian consumer and the content they consume on digital
Indian consumer and the content they consume on digital
 
Inbound Marketing for Tulsa Executive Exchange - 2016
Inbound Marketing for Tulsa Executive Exchange - 2016Inbound Marketing for Tulsa Executive Exchange - 2016
Inbound Marketing for Tulsa Executive Exchange - 2016
 
BPA AGM 2016 DropZone Owners and Operators Meeting
BPA AGM 2016 DropZone Owners and Operators Meeting BPA AGM 2016 DropZone Owners and Operators Meeting
BPA AGM 2016 DropZone Owners and Operators Meeting
 
How AND Why to Create Your Facebook Business Page
How AND Why to Create Your Facebook Business PageHow AND Why to Create Your Facebook Business Page
How AND Why to Create Your Facebook Business Page
 
Facebook secrets webinar 2
Facebook secrets webinar 2Facebook secrets webinar 2
Facebook secrets webinar 2
 
Digital marketer landscape in vietnam 2020
Digital marketer landscape in vietnam 2020Digital marketer landscape in vietnam 2020
Digital marketer landscape in vietnam 2020
 
Digital Digest 1_ Social Commerce_ Divya Anand.pptx
Digital Digest 1_ Social Commerce_  Divya Anand.pptxDigital Digest 1_ Social Commerce_  Divya Anand.pptx
Digital Digest 1_ Social Commerce_ Divya Anand.pptx
 
Spark Digital: Influencer Commerce
Spark Digital: Influencer CommerceSpark Digital: Influencer Commerce
Spark Digital: Influencer Commerce
 
CMC Presentation 2012
CMC Presentation 2012CMC Presentation 2012
CMC Presentation 2012
 
Recruiting new customers thanks to Google and Social Networks
Recruiting new customers thanks to Google and Social NetworksRecruiting new customers thanks to Google and Social Networks
Recruiting new customers thanks to Google and Social Networks
 
Live commerce arva jabalpurwala-digital digest 3
Live commerce arva jabalpurwala-digital digest 3Live commerce arva jabalpurwala-digital digest 3
Live commerce arva jabalpurwala-digital digest 3
 

More from Digital Vidya

More from Digital Vidya (20)

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data Science
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & Google
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of Data
 
Say Yes To No SQL
Say Yes To No SQLSay Yes To No SQL
Say Yes To No SQL
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A Newbie
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science Project
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User Behaviour
 
AIRflow at Scale
AIRflow at ScaleAIRflow at Scale
AIRflow at Scale
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to Sales
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising Landscape
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoT
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in Spark
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social Media
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in India
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business Globally
 

Recently uploaded

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Recently uploaded (20)

Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 

Acquiring Gen Y Customers through Social Media