Facebook Community Building
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The document discusses building communities on Facebook. It provides tips on objectives, engagement, publishing content, and promoting communities. Key aspects include understanding audience needs, creating entertaining and educational content, using different content types like photos and videos, and measuring success through Facebook insights. The overall focus is on scalable strategies to build and engage Facebook communities.
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Facebook Community Building
- 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Community Building on Fifth level ____ _____ Facebook www.digitalvidya.com 1 © Digital Vidya
- 2. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Time Has Not Changed www.digitalvidya.com 2 © Digital Vidya
- 3. You are expected to Click to edit Master text stylesto ____ __ ____ You wereFacebookto You were expected _____ expected ____ ______ have aaa Blog. have Website. have Second_____ _____ level Page. Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Hits (2000) > Likes (2010) www.digitalvidya.com 3 © Digital Vidya
- 4. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 4 © Digital Vidya
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- 8. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 8 © Digital Vidya
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- 11. 30x ROI on FB Ads: 10k+ Tickets Sold Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 11 © Digital Vidya
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- 15. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 15 © Digital Vidya
- 16. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 16 © Digital Vidya
- 17. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 17 © Digital Vidya
- 18. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ What are your objectives? www.digitalvidya.com 18 © Digital Vidya
- 19. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them? www.digitalvidya.com 19 © Digital Vidya
- 20. Positioning Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 20 © Digital Vidya
- 21. Positioning Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 21 © Digital Vidya
- 22. Positioning Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 22 © Digital Vidya
- 23. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Who’s your TG? What can you Fourth level _____ _____ Fifth level ____ _____ offer to them on Facebook? www.digitalvidya.com 23 © Digital Vidya
- 24. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Engage Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them? ? www.digitalvidya.com 24 © Digital Vidya
- 25. Engagement Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Key to Success on Facebook! www.digitalvidya.com 25 © Digital Vidya
- 26. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ What causes Engagement? Fifth level ____ _____ www.digitalvidya.com 26 © Digital Vidya
- 27. Humor Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Guess this Social Media Channel? www.digitalvidya.com 27 © Digital Vidya
- 28. Debate <|> Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 28 © Digital Vidya
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- 31. Questions ? Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 31 © Digital Vidya
- 32. Sensationalism Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 32 © Digital Vidya
- 33. Educate + Entertain Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 33 © Digital Vidya
- 34. Text vs Rich Media Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 34 © Digital Vidya
- 35. Apps + Contest Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 35 © Digital Vidya
- 36. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 36 © Digital Vidya
- 37. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 37 © Digital Vidya
- 38. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 38 © Digital Vidya
- 39. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Open Graph Applications www.digitalvidya.com 39 © Digital Vidya
- 40. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 40 © Digital Vidya
- 41. Dailymotion ■ In to edit Master text Click 2__ ____ 9 Million styles ____ months, _____ ____ ______ Second_____ App to their _____ level People added Third level ____ _____ Timeline Fourth levelFacebook Visitors _____ _____ ■ 6 Million Fifth level ____ _____ everyday ■ 2 Million Stories Published back on Facebook everyday! www.digitalvidya.com 41 © Digital Vidya
- 42. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ What’s your engagement plan? Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 42 © Digital Vidya
- 43. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Engage Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them? ? www.digitalvidya.com 43 © Digital Vidya
- 44. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ What’s your publishing plan? Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 44 © Digital Vidya
- 45. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Engage Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them? ? Promote www.digitalvidya.com 45 © Digital Vidya
- 46. Facebook Offers Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 46 © Digital Vidya
- 47. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How will you promote? www.digitalvidya.com 47 © Digital Vidya
- 48. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Engage Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them? ? Promote www.digitalvidya.com 48 © Digital Vidya
- 49. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ How to measure Success? Fifth level ____ _____ www.digitalvidya.com 49 © Digital Vidya
- 50. Facebook Insights Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com 50 © Digital Vidya
- 51. Who’s Engaging? Fans to edit Master text styles Click __ ____ _____ ____ ______ ____ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Reach level Fifth _____ ____ Talking About This www.digitalvidya.com 51 © Digital Vidya
- 52. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Key Takeaways! www.digitalvidya.com 52 © Digital Vidya
- 53. Scalable Content is the Key! Click to edit Master text styles ____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat Sun Second_____ Exercise Case Study Puzzle _____ levelQuiz Humor Article Poll Third level ____ _____ Fourth level _____ _____ Contests Fifth level ____ _____ Festive Occasions News/Announcements www.digitalvidya.com 53 © Digital Vidya
- 54. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Thank You! www.digitalvidya.com 54 © Digital Vidya