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Social Media Marketing Bootcamp Guide to ROI and Measurement

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Digital Vidya
Digital Vidya

The document discusses measuring the return on investment (ROI) of social media marketing. It explains that ROI is a performance measure used to evaluate how effectively a company uses investment funds. The document also outlines tools that can be used to measure key metrics in social media marketing like engagement, leads, and sales. It notes that social media marketing requires ongoing time and resource investment to achieve results.

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Social Media Marketing Bootcamp Social Media in Marketing Mix © Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
What is ROI? = = © Digital Vidya www.digitalvidya.com
Why ROI? © Digital Vidya www.digitalvidya.com
Get Real! © Digital Vidya www.digitalvidya.com
Get Ready © Digital Vidya www.digitalvidya.com
What to Measure? © Digital Vidya www.digitalvidya.com
Tools to Measure © Digital Vidya www.digitalvidya.com
SMM is not for FREE •  It needs time •  Dedicated marketing and dev resource •  And the results are not instantaneous © Digital Vidya www.digitalvidya.com
Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com

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