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Social Media Orientation

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Digital Vidya
Digital Vidya

The document outlines the schedule and content for a social media workshop. The schedule includes sessions on orientation, using Facebook, Twitter and LinkedIn for business purposes, and a Q&A. The content will define social media, discuss popular social media channels, and provide case studies and best practices for social media marketing. The goal is to help attendees understand how to effectively use social media.

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Welcome! Social Media Workshop © Digital Vidya www.digitalvidya.com
Schedule Time Session 10:00 Social Media Orientation 11:00 Tea Break 11:15 Using Facebook for Business 1:00 Lunch 2:00 Using Twitter for Business 3:30 Tea Break 3:45 Using Linkedin for Networking 5:00 Q&A © Digital Vidya www.digitalvidya.com
http://bit.ly/KRTB0i © Digital Vidya www.digitalvidya.com
What is “Social Media”? © Digital Vidya www.digitalvidya.com
We’ll answer this in two parts • What is “Media”? • What type of Media qualifies as “Social Media”? © Digital Vidya www.digitalvidya.com
What is Media? • Media is about Publishing&Distributing content – One set of people publish content – And another set of people read that content Media © Digital Vidya www.digitalvidya.com
Who publish Content in Media? • Editors – A select group of people – Mostly employed by the platform • Users – Act out of their own will – Not controlled by the platform © Digital Vidya www.digitalvidya.com
Media where User Generated Content Dominates is Social Media Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
Editorial Media: The Newspapers Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
Social Media: Facebook Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
Social Media: Blogging Platform Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
Editorial Media: Blog Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
100s of Social Media Channels • Social Networks • Content Sharing Sites • Social Games • Discussion Forums • … © Digital Vidya www.digitalvidya.com
Social Media usage in Industry © Digital Vidya www.digitalvidya.com
SEO Vs SEM Vs SMM © Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
What is so special about “Social Media”? © Digital Vidya www.digitalvidya.com
Reach Interaction Results © Digital Vidya www.digitalvidya.com
Basic fundamentals of using it successfully © Digital Vidya www.digitalvidya.com
Digital Marketing in 3 Words © Digital Vidya www.digitalvidya.com
Case Studies © Digital Vidya www.digitalvidya.com
Kogi Korean BBQ Taco Truck © Digital Vidya www.digitalvidya.com
Blendtec ‘Will iPhone Blend?’ © Digital Vidya www.digitalvidya.com
A Video can ruin the brand build over decades © Digital Vidya www.digitalvidya.com
2012 2011 © Digital Vidya www.digitalvidya.com
Online Leads & Sales © Digital Vidya www.digitalvidya.com
Cisco - “IPv6: Are You Ready?” 50,000+ views in 1st 3 months, 120,000+ Blog views © Digital Vidya www.digitalvidya.com
Key Takeaways • Social Media is where user generated content dominates • Social Media offers Reach&Interaction • Success Campaign on Social Media has Visibility, Relevancy&Credibility © Digital Vidya www.digitalvidya.com
Let’s dig dipper into “Social Media” © Digital Vidya www.digitalvidya.com
Thank You! Our upcoming Social Media Trainings Bangalore Delhi Mumbai Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5 Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course) More details @ www.digitalvidya.com /MyDigitalVidya /digitalvidya bit.ly/dv-grp © Digital Vidya www.digitalvidya.com

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Social Media Orientation

  • 1. Welcome! Social Media Workshop © Digital Vidya www.digitalvidya.com
  • 2. Schedule Time Session 10:00 Social Media Orientation 11:00 Tea Break 11:15 Using Facebook for Business 1:00 Lunch 2:00 Using Twitter for Business 3:30 Tea Break 3:45 Using Linkedin for Networking 5:00 Q&A © Digital Vidya www.digitalvidya.com
  • 4. What is “Social Media”? © Digital Vidya www.digitalvidya.com
  • 5. We’ll answer this in two parts • What is “Media”? • What type of Media qualifies as “Social Media”? © Digital Vidya www.digitalvidya.com
  • 6. What is Media? • Media is about Publishing&Distributing content – One set of people publish content – And another set of people read that content Media © Digital Vidya www.digitalvidya.com
  • 7. Who publish Content in Media? • Editors – A select group of people – Mostly employed by the platform • Users – Act out of their own will – Not controlled by the platform © Digital Vidya www.digitalvidya.com
  • 8. Media where User Generated Content Dominates is Social Media Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
  • 9. Editorial Media: The Newspapers Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
  • 10. Social Media: Facebook Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
  • 11. Social Media: Blogging Platform Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
  • 12. Editorial Media: Blog Editorial Content User Generated Content © Digital Vidya www.digitalvidya.com
  • 13. 100s of Social Media Channels • Social Networks • Content Sharing Sites • Social Games • Discussion Forums • … © Digital Vidya www.digitalvidya.com
  • 14. Social Media usage in Industry © Digital Vidya www.digitalvidya.com
  • 15. SEO Vs SEM Vs SMM © Digital Vidya www.digitalvidya.com
  • 16. © Digital Vidya www.digitalvidya.com
  • 17. What is so special about “Social Media”? © Digital Vidya www.digitalvidya.com
  • 18. Reach Interaction Results © Digital Vidya www.digitalvidya.com
  • 19. Basic fundamentals of using it successfully © Digital Vidya www.digitalvidya.com
  • 20. Digital Marketing in 3 Words © Digital Vidya www.digitalvidya.com
  • 21. Case Studies © Digital Vidya www.digitalvidya.com
  • 22. Kogi Korean BBQ Taco Truck © Digital Vidya www.digitalvidya.com
  • 23. Blendtec ‘Will iPhone Blend?’ © Digital Vidya www.digitalvidya.com
  • 24. A Video can ruin the brand build over decades © Digital Vidya www.digitalvidya.com
  • 25. 2012 2011 © Digital Vidya www.digitalvidya.com
  • 26. Online Leads & Sales © Digital Vidya www.digitalvidya.com
  • 27. Cisco - “IPv6: Are You Ready?” 50,000+ views in 1st 3 months, 120,000+ Blog views © Digital Vidya www.digitalvidya.com
  • 28. Key Takeaways • Social Media is where user generated content dominates • Social Media offers Reach&Interaction • Success Campaign on Social Media has Visibility, Relevancy&Credibility © Digital Vidya www.digitalvidya.com
  • 29. Let’s dig dipper into “Social Media” © Digital Vidya www.digitalvidya.com
  • 30. Thank You! Our upcoming Social Media Trainings Bangalore Delhi Mumbai Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5 Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course) More details @ www.digitalvidya.com /MyDigitalVidya /digitalvidya bit.ly/dv-grp © Digital Vidya www.digitalvidya.com