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Social Media Strategy
- 3. Social Media Objectives
Business Target Group
Value Prop Need
SM Channels, Positioning & Message
Content
•Photos, Videos,
PPTs, Blog •Multichannel
Stories, Tweets… •Scheduling…
Population
Creation (Publishing
Content)
Visibility/
Branding/
Leads/
Sales
Promotion •Blog
•Community
•Advertising
•Groups
•Mashup…
Measurability
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- 5. Social Media Objectives Who is Target Audience?
What does T.A. want? What can we offer?
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- 6. Implementation Plan
Content Creation Strategy? Content Publishing Strategy?
Promotion Strategy
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- 7. Measurability
Metrics for ongoing Measurability
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