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Social Media Marketing
   Bootcamp
Social Search Optimization (SSO)


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What is Search Engine
 Optimization (SEO)?




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What is Social Media Marketing
           (SMM)?




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Let’s distinguish this new
        paradigm!




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Search has gone Real Time




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Search has gone Social




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Search is now Local




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Search has gone beyond Search Engines




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New Opportunities for Web Traffic




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Search has gone beyond PC




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Search Results have gone beyond Text




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Traffic is NOT the Real Opportunity of
             Social Search




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Social Search
=



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How to win in this new paradigm?




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Be Visible on Relevant Social Media Channels




                      Groups




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Be Available through Google Local




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Inspire your Customers to Write About You




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Keep engaging & inspire your employees to do so




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Keep Releasing Latest Info about Your Products/
                  Services




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Integrate Social Media with Web Presence




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Produce Content Beyond Text Stories




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Opportunity of Integration




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Do keyword optimization across various channels
        including on Twitter, Facebook




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Continue to Build Credibility




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Keep Strengthening Your SEO Presence




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                  Keep Listening




Tonality is Important



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Success Stories




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The Mantra for Success!
Be Visible     Be Relevant          Be Credible




                 Be Social



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                           Thank You!
 Want to leverage SMM for your Business?
        Join us in our next Bootcamp
Social Media for Businesses Bootcamp
Mumbai: Aug 20, 21 | Delhi: Sep 10, 11


Social Search Optimization Bootcamp
Delhi: Sep 24, 25

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