'Social' is the future of Search! The old techniques of SEO (Search Engine Optimization) will only have limited value unless integrated with 'Social Media'. If you want to multiply the ROI of your Social Media and SEO Campaigns, you can't ignore these Social Search Optimization (SSO) Resources.

1. Social Search Optimization Resource Guide
“Be Social: Increase Visitors, Improve Conversions!”

2. SOCIAL SEARCH OPTIMIZATION (SSO)
Social Search Optimization (SSO) Guide
'Social' is the future of Search! The old techniques of SEO (Search
Engine Optimization) will only have limited value unless integrated with
'Social Media'. If you want to multiply the ROI of your Social Media and
SEO Campaigns, you must embrace Social Search.
Top 3 Benefits
Increased share of voice on Search Engines (by being present
on Social Media)
New opportunities to be found, beyond search engines
o Directly on Social Media (e.g. people are searching on
Facebook, Twitter, YouTube etc)
o People spreading your content (RTs, Facebook Like &
Share, Social Bookmarking etc)
Improve conversions for various marketing campaigns including
paid, organic, offline
Best Resources
1. Interesting Articles on Social & Instant Search
Resource Location
What is Social Search? http://bit.ly/what-is-ss
Understanding Social Search http://bit.ly/unsso
Optimization (SSO)
Sharing on Social Networks http://bit.ly/bYsYLZ
How to Listen on Twitter http://slidesha.re/lis-twt
Impact of Google Instant on SEO & PPC http://bit.ly/seo-pp
http://tcrn.ch/seo-ppc1
2. Relevant Videos on Social & Instant Search
Resource Location
Google Realtime Search http://bit.ly/gog-rel
Google Instant http://bit.ly/go-inst
Is Social Media a Fad http://bit.ly/sm-fad
http://www.digitalvidya.com | info@digitalvidya.com

3. SOCIAL SEARCH OPTIMIZATION (SSO)
3. Great Examples of Social Search
Resource Location
Club Mahindra http://bit.ly/cl-mah
ICICI Bank http://bit.ly/a6Drlz
Apple MacBook http://bit.ly/apl-mac
Application of Facebook n Twitter Plugins http://bit.ly/tweet-fb
4. Top Tools to Leverage Social Search
Keywords n Trends
Resource Location
Google Trends http://bit.ly/go-tren
Google Insights http://bit.ly/goo-in
Google Keyword Research Tool http://bit.ly/goog-key
Google Media Planner http://bit.ly/goog-med
Listening
Resource Location
Google Alerts http://bit.ly/go-alerts
Social Mention http://bit.ly/soc-mentn
SocialOomph http://bit.ly/soc-omph
Tweet Deck http://bit.ly/twt-dck
Publishing
Resource Location
TweetDeck http://bit.ly/twt-dck
Sendible http://bit.ly/sendibl
HootSuite http://bit.ly/hoot-sut
Social Marker http://bit.ly/soc-ma
Twitter Application on Facebook http://on.fb.me/fb-twtr
URL Shortening http://www.bit.ly
Applications on LinkedIn http://linkd.in/ln-app
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4. SOCIAL SEARCH OPTIMIZATION (SSO)
Sharing
Resource Location
Facebook Social Plugins: Like, Comment http://bit.ly/fb-plgin
Facebook Share Plugin for Wordpress http://bit.ly/fb-plg
Facebook Badges http://bit.ly/fb-bdg
Retweet Plugin for Wordpress http://bit.ly/ret-plg
Social Bookmarking Plugin for http://bit.ly/sb-wp
Wordpress
AddThis http://bit.ly/ad-ts
Measuring
Resource Location
Google Analytics http://bit.ly/go-an
KissMetrics http://bit.ly/ks-mt
GetClicky http://bit.ly/gt-clk
Bit.ly (Analytics) http://bit.ly/anlyt
5. Continuous Learning about Social Search & Social Media
Resource Location
Mashable http://bit.ly/msh-bl
Social Media Examiner http://bit.ly/sm-exam
DV Facebook Community http://on.fb.me/fb-dv
DV LinkedIn Network http://linkd.in/dv-lkn
DV Twitter http://bit.ly/dv-twet
http://www.digitalvidya.com | info@digitalvidya.com