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The Jewel in the Social Media Crown

                       Twitter


www.digitalvidya.com      1         © Digital Vidya
Earlier - "Papa, look Sparrow" said Hridya on seeing the Twitter
         logo. Now - "Papa, look Twitter" said Hridya on seeing a Sparrow.



www.digitalvidya.com                                                    © Digital Vidya
                                           2
Key Milestones!




www.digitalvidya.com          3          © Digital Vidya
What can you accomplish?




www.digitalvidya.com          4              © Digital Vidya
Reputation Mgmt




www.digitalvidya.com          5          © Digital Vidya
Personal Example




www.digitalvidya.com           6          © Digital Vidya
www.digitalvidya.com   7   © Digital Vidya
www.digitalvidya.com   8   © Digital Vidya
Tweet 2 Order




www.digitalvidya.com         9         © Digital Vidya
www.digitalvidya.com   10   © Digital Vidya
Product Promotion




www.digitalvidya.com           11          © Digital Vidya
www.digitalvidya.com   12   © Digital Vidya
www.digitalvidya.com   13   © Digital Vidya
www.digitalvidya.com   14   © Digital Vidya
Twitter Basics




www.digitalvidya.com          15        © Digital Vidya
Open Conversations via Mention/Reply




www.digitalvidya.com        16               © Digital Vidya
Private Talks via Direct Message (DM)




www.digitalvidya.com             17                   © Digital Vidya
Group Discussions via #Tag




www.digitalvidya.com                18              © Digital Vidya
Listening is the Key to Success!




www.digitalvidya.com        19              © Digital Vidya
Quiz Time!




www.digitalvidya.com          20    © Digital Vidya
_____ is the 2nd Largest Search Engine!




www.digitalvidya.com            21                  © Digital Vidya
Listening via Search




www.digitalvidya.com             22           © Digital Vidya
Smart Listening via Advanced Search




www.digitalvidya.com              23                  © Digital Vidya
twitter.com - Exercise

    • Mention (@) person sitting next 2 you
    • Reply back
    • Create a Tweet mentioning (@) 3 person
      in this room w/ “#dvcamp”
    • RT the most interesting tweet



www.digitalvidya.com             24             © Digital Vidya
search.twitter.com - Exercise
    • Find out most engaging tweet in this room
      in last 1 hour
    • Search for conversations relevant in your
      domain




www.digitalvidya.com     25                © Digital Vidya
www.digitalvidya.com   26   © Digital Vidya
A Strategic Approach




www.digitalvidya.com            27            © Digital Vidya
www.digitalvidya.com   28   © Digital Vidya
Let’s look at an example!




www.digitalvidya.com                29             © Digital Vidya
Product Promotion




www.digitalvidya.com           30          © Digital Vidya
Follow            Create                 Engage

           People talking about Links to online         Check DMs and
           Vodafone’s products promotions, insider        replies regularly
           & services            info and discount
                                 codes                    Answer questions &
           People talking about                          acknowledge
           Mobiles, competitors Twitter-only offers to   feedback
                                 reward loyalty
                                                          Provide info when
                                                          requested




www.digitalvidya.com                       31                                  © Digital Vidya
70:20:10 Mantra
    70% Tweets: Core Area
    20% Tweets: Related Area
    10% Tweets: Casual




www.digitalvidya.com          32         © Digital Vidya
The Ultimate Victory!




     “Talking to them is like talking to a Friend
            who happens to sell Shoes.”

www.digitalvidya.com            33             © Digital Vidya
Thank You!




www.digitalvidya.com       34       © Digital Vidya

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Twitter The Jewel in the Social Media Marketing Crown (Malaysia)