Oktopus allows you to connect to best-of-breed ESPs, capture valuable information about recipients, crunch data with built-in analytics and multi-dimension attribute analysis, and convert insights for easy sharing all in one platform. Get an instant, quantitative rank on customer lifetime value using patent-pending features.

1. OKTOPUS.ME
Connected Email Insights
@OktopusInsights

2. What is Oktopus?
TURN EMAIL DATA INTO ACTIONABLE INSIGHTS
CONNECT
Access email
campaign
data
across ESPs.
Setup once,
use over &
over…
ANALYZE
Upload, slice
and dice!
Turn data
into
actionable
insights
SCORE
Get instant,
quantitative
rankings on
customer
lifetime
value
SHARE
Share all the
important
stuff with
clients &
colleagues
using 1-click.
Oktopus.ME @OktopusInsights

3. HOW IT WORKS
Oktopus.ME @OktopusInsights

4. Attribute
Analysis
Export
Scorecard
ESPs Connectors
SaaS
Oktopus.ME @OktopusInsights
Connect ESPs of
your choice into
Oktopus platform.
Analyze, share and
export Oktopus-
generated insights
within 1 platform

5. CONNECT
Oktopus.ME @OktopusInsights

6. Add Connector
List of ESPs
Oktopus.ME @OktopusInsights
It’s easy to connect. You can add one or multiple ESPs.

7. Add Connector – OAuth 2.0
Oktopus.ME @OktopusInsights

8. Connectors
Oktopus.ME @OktopusInsights
Oktopus brings information
into an individual layer for
each connector you create.

9. CAPTURE
Oktopus.ME @OktopusInsights

10. Campaigns
Oktopus.ME @OktopusInsights

11. CRUNCH
Oktopus.ME @OktopusInsights
Analysis tailored for the information you provide.
Oktopus offers insights about your recipients by analyzing
data provided by connected ESPs. You can even layer more
information to create multi-dimensional analysis.

12. Attribute Analysis
Oktopus.ME @OktopusInsights
Example: These Oktopus-generated charts allow you to analyze
recipient location by source (list total) or engagement by location.
But, highly engaged recipients (based on
clicks) are from MA, NY, CA and OR.
The majority of recipients are
from MA, CA and NY.

13. Scorecard: Composition
Oktopus.ME @OktopusInsights

14. Scorecard: Group Engagement
Oktopus.ME @OktopusInsights
Charts to compare recipient engagement over multiple campaigns.
Campaign 2Campaign 1

15. Scorecard: Affinity Diagram
Oktopus.ME @OktopusInsights
Fan Club
Rising Stars
Disengaged
Opportunities
Cluster Analysis

16. Scorecard: Individual Engagement
Oktopus.ME @OktopusInsights
Understand recipient behavior with The Scorecard, which attaches a unique
signature to individual recipients based on campaign interactions over time.

17. Things You Can Do With Oktopus!
• Connect to best-of-breed ESPs
• Map prospect attributes
• Spot affinity & patterns
• Compare group behaviors
• Decide based on a quantitative score
• Identify your truly engaged audience
• Share with 1-click
Oktopus.ME @OktopusInsights

18. NOW WHAT?
We’re hiring private beta customers!
Request an invite to experience first
hand what Oktopus can deliver and
to help influence features to come.
Visit Oktopus.ME Follow @OktopusInsights

19. OKTOPUS.ME
Connected Email Insights
@OktopusInsights