2. Why WE are a Specialist?
Top Internet based e-commerce company of the year
2011
A Case study was conducted by IIM – Ahmedabad on our
innovative solutions, lead generation and e-promotion
techniques.
Made-From-India.com strongly adheres to Sir Abraham Lincolns thought that,
“The best way to predict your future is to create it.”
Your Logo
3. WHY GO ONLINE?
People Search Property
Online
6%
India Stands 3rd in Online
Internet usage in 94% Offline
world with more than
11% of population 40% of online
online. population in India is
Young People Are Aggressive Net female
Users
They are Online with Phone, Laptops, Desktops, Tablets and Fablets
Average Time Spent on Internet: 8 Hrs/ day 75 per cent of
online audience
between the age
group of 15-34
4. Fact # 1: Online Searches for Offline Buying
A recent survey concluded that people do an extensive research
for products online before ending up buying them offline.
Property Cars Jewellery Hotels
100% 100% 95% 70%
5. Fact # 2: Decision Makers go Online For
Decision makers are spending more than 8 hours a day online and
majority of them are spending time…
Checking Mails – 60% Searching Information– 25%
Other Activities like
Social Activities– 10% Buying, Chatting, Dati
ng– 5%
6. Fact # 3: Decision Makers can be influenced by
the power of
Web 2.0 + Sales 2.0 + Mail 2.0
VISIBILITY CLARITY APPROACH MARKETING
AUTOMATION
Be on Google’s More clearer Customized &
first page to the message is Interactive Let Marketing
ensure more conveyed approach to Automation
number of more is the serve the work for you!
leads chances of buyer’s
getting a lead particular
need and
query
7. In Online…
YOU CAN BE EITHER
RIGHT or WRONG
ON RIGHT SIDE YOU ON WRONG SIDE YOU
GET BUSINESS LOOSE BUSINESS
OUR SOLUTIONS GET YOU ALWAYS ON RIGHT SIDE
TRUST TOP INTERNET COMPANY OF YEAR 2011 OF INDIA
8. 3 ways to sell a Property
Least Expenditure
Advertise Network of Agents
Highest reach
continuously with in Thousands &
Be before buyers
High Expenditure Lakhs
Always 24x7x365
Before . With . Continuously
High Conversion Time
Highest Positioning
Exhibition Agent Sales 2.0
Limited Reach
Shortest Life
Buyers
Newspaper Investor Web 2.0
Magazine Sub-Agents Mail 2.0
Radio / TV
Limited
Hoardings Reach
Choose Intelligently
9. Super
Charged
Website
Microsite
Social on
Media MFI
Search Listing
on
Engine Directories
Branding Continuously - Lead Continuously WITH
With Online Marketing Force, we create your Exclusive Online Business Centre
10. We Super Charge your Website
Your Website Before getting Super Charged
11. Steps to create Online Marketing Force
Study , Analyse & Discuss With
Company
Segment Buyers and redefine it.
Super Charge The Website
Create Online Business Centre After Super
Charging website
Incorporate Web2.0, Sales 2.0, Mail
2.0 on Online Business Centre.
Creating Lead generation centres
Positioning With Micro Websites In
Buyers Zones
Targeting & Retargeting segmented
buyers and probables with mail 2.0
12. Your Super Charged Website - Your Online Business Centre
Mails
Blogs Social Media
Website Pages
Content
Classified Listings
13. Check Your Marketing Pattern
Conventional Marketing Web 2.0 + Sales 2.0 + Mail 2.0
• Limited Reach • Unlimited Reach
• Covers Offline Market • Covers Online Market
• Very Low ROI • High ROI
• Non segmented targeting • Segmented targeting
• Interactive Approach
• Does not offer interactive
Approach • Engages buyer in the buying
process
• Uniform positioning of products • Multiple Positioning of products
for all based on target audience
• Only Marketing • Wholesome approach integrates
• Tracking of leads not possible sales with marketing
• Tracking of leads possible
14. Marketing Automation
We combine the Mail 2.0 with Marketing Automation tools to deliver the
best results and making it a Online Lead Generation tool.
Being a Data Driven company, we have:
• Huge email subscriber database
• Spam free mailing platform and inventories
• Highly segmented data running into crores including almost every
category and finest segment bifurcation
We take care of even these kind of simple aspects:
Email Reaches their best results in 1st hour after delivery
The best times to send mails are between 9 – 10 am and 3 – 4 pm
23.6% of all email 2nd hour 3rd hour 4th hour
opens occur within
1st hour of delivery 9.52% 6.33% 4.8%
22nd hour 23rd hour 24th hour
0.78% 0.72% 0.63%
15. Marketing Automation
Email Marketing
Payoffs
Marketing Automation
Mail Sent (Touches)
10,000 10,000
200 more
Inquiries inquiries
1000 1200
100 more
Marketing Qualified Leads MQL
500 700
40 more
Sales Qualified Leads SQL
100 180
14 more
Wins Wins
20 50
21. 84% Real estate Professionals are now using
Social Media
Social Media Usage
Flickr 4%
You tube
Blogger 5%
You Tube 12% 27%
Word Press 15%
Linkedin 29% 73%
Twitter 48%
Facebook 79%
0% 20% 40% 60% 80% 100%
73% of Homeowners say they are more likely to go
with realtor offering video, yet only 12% of real
estate industry currently have YouTube accounts.
23. Project Based Micro Websites
• The project will be listed on Made-From-India.com, India’s 3rd largest b2b portal.
• A separate link will be created like:
http://www.made-from-india.com/yourproperty/
• Designing and developing of microsite will be with the aim of creating a
LEAD GENERATING CENTRE
• The microsite will be than linked to their respective websites
• Promoting offers and Investment plans on the website.
• Technological sound with classic aesthetic look and feel.
• Navigational friendly.
• Search Engine Friendly with Social Media Integration.
• Refer: http://www.made-from-india.com/ahmedabadfilmcity/
24. Users Across Globe are going Mobile
ARE YOU READY?
Get one today - Make Your Website Mobile Friendly
Mobile is the only way to 41
access Internet %
Convenient when away 40
from computer %
Mobile commerce are now
21% of all traffic to websites
Cheaper than using a 39 and has greater influence than
computer % desktop websites.
Easier than using a 32
computer %
25. Mobile to Save! Mobile device owners are more
41% people made a likely to interact with brands on
purchase influenced by Social Media
email promotion they
receive on phone
37% made a purchase
influenced by social Smartphone
media promotion No Mobile or tablet
received on mobile Device
32% more leads
owner
generated than desktop
17.9% 26.9%
over 2 year period
26. Features
• Totally in synchronization with your current desktop website
and all mailers
• Automatic Updating with changes in desktop version
• Convert advanced sites as well
• Compatible for more than 14,000 different mobile devices!
• Easy to view on mobile platforms
• Fast to navigate on mobile platforms
• Quick page loading time
• Mobile SEO friendly website
• Mobile Analytics
• Click to call option for you to generate more leads
70% of people that search for a local business on their mobile phone will take
action that day.
27.
28. Pre Launch Marketing
Necessary as many people plan purchase
months ago, so we make them consider your
project before even its launch
• We run Teaser Campaigns
• We create awareness about your project
• We generate curiosity for your project
29. “Hottest property in town to be
revealed shortly. Stay tuned, we will
keep you posted on it.”
Holistic marketing approach
Combination of :
• Mailers
• Social Media
• Banners
• Creating Online Events / Contests
For all the teasers we will run a viral marketing campaign on social networking sites
to generate curiosity.
