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Tips for writing effective business case studies
1. For more than 10 years,
we have been telling our
stories in lunch room,
restaurants and bars.
Now it’s the time to write them in…
Case Studies
2. What the hell is a case study?
What kind of new crap it can bring to me?
Isn’t there more to life than writing nonsense?
THE NEXT
CORPORATE
BULLSHIT
3. Writing stories is fun
Writing one’s own story is even more fun
Writing one’s own story as an adventure
is fascinating
THE
INITIAL
CARROTS
18. How did you respond in a crisis situation?
WORLD WAR I
GERMANY AUSTRIA
Here the situation is not Here the situation is
catastrophic but serious catastrophic but not serious
20. RETROSPECTIVE
THINKING
Building history based on
knowledge available in each
historic point
RETROACTIVE THINKING
Building history as a narration
of projected events into the
light of current state of
knowledge