The Daily News and Analysis (DNA) is an English-language broadsheet newspaper published in India. It has editions in Mumbai, Ahmedabad, Pune, Jaipur, Bangalore, and Indore. The DNA was founded in 2005 and is owned by a joint venture between Zee Media and the Dainik Bhaskar Group. It targets young readers and was the first newspaper in India to introduce an all-color page format. The Pune edition of DNA has its office in Model Colony and is printed in Chakan. It contains various regular columns on news, sports, business and entertainment.

1. DNA
Daily news and
analysis

2. The Paper
 Format – Broadsheet
 Language - English
 Owner – Diligent Media Corporation( joint venture
between Zee Media & Dainik Bhaskar Group)
 Publisher – Deepak Rathi
 Founded – 30 July 2005
 Editions – Mumbai, Ahmadabad, Pune, Jaipur,
Bangalore & Indore
 Headquarters – Mumbai
 Website – dnaindia.com

3. Salient features
 It is the first to introduce an all colour page
format.
 It targets a young readership.
 In october 2011, as per Indian Readership
Survey(IRS) it is sixth among top ten English
dailies in India and is second most read
Engkish broadsheet in mumbai.
 Dna’s business section is called “DNA money”
and its entertainment supplement is called
“After Hrs”.

4. Pune Edition
 The chief editor of Pune edition is C P
Surendran .
 The printer and publisher is Deepak Rathi on
behalf of Diligent Media Corporation Ltd.
 The office is located at model colony and
paper is printer at Chakan in Khed district of
Pune.
 It does not have any supplement.

5. Observations in Layout
 Pages in newspaper- 14
 The size of newspaper is:
Length-34cm or 13.5 inches and breadth-54cm
or 21.5 inches.
 It is an all page colored format paper.
 Headlines are generally supported by sub
headlines.
 Visuals are presented as also use of graphical
elements is seen.
 Has limited advertisements.

6. Observations of content
 Newspaper is a good mix of hard news stories as
well as soft news stories and also articles and
features.
 DNA targets young readership and hence articles
covered in it are on current topics and also on
contemporary issues .
 Photo feature and also photo news with caption is
seen in DNA.
 Various columns are there in DNA- regular as well
as special weekend ones.
 Also special information input by DNA is seen.
Ex.- a piece of information on an extinct bird.

7. Front page
 It carries breaking news and news of national
importance.
 A column named Bare Minimum and Briefly
appears on the extreme left of the paper. Its
brief news on glance.
 Irregular is a caricature on first page.

8. Editorial page
 Editorials by the editor appears on extreme left
hand side of paper.
 A regular column named Inner Truth on
spiritual issues.
 A caricature column named Politickle on
current political issues.
 Articles on contemporary, social and cultural
issues.

9. Regular columns
 your POV…. - Letters to editor
 Your city day - timings and venue of events across
the city
 Quick ones - small national level news
 Irregular - caricature
 360 view of the world - current affairs across the
world.
 F.i.r crime in the city - city level crime news
 Local vocal - local news
 Bingo - latest tech news

10. Regular columns
 Stocks/Fx /commodities
 Politickle - caricature
 Inner Truth -spiritual column
 Ball game - cricket news
 On the tube - timing of sport events and shows
 Cross quotes - quotes by sports personalities
 Columns presenting scores on sport page are
Drop Shots, Seed Watch and N Zone.
 Twitterbox – tweets on latest issues.

11. Special columns
 Straight Talk - a question answer format
column appearing on Sunday edition. Its
private counsel by advocate Fazaa Shroff
Garg.
 Rana –a Comic strip in Sunday edition.
 Pick your flick - movie review on Saturday
edition.
 Forecast - Saturday edition.
 Book review on Sunday edition.

12. THANK
YOU