2. web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
3. web marketing
I. yesterday and today
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
4. web marketing
I. yesterday and today
II. usability vs. creativity
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
5. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
6. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
7. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
8. web marketing
I. yesterday and today
II. usability vs. creativity
III. useful tools
IV. build it up
V. see you in the future
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
10. web marketing
I. yesterday and today
ARPANET
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
11. web marketing
I. yesterday and today
ARPANET
The initial problem was to connect the
main large computers most of which ran
different operating systems. The decision
was made to define an Interface Message
Processor (IMP) that would sit in front of
each large computer
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
12. web marketing
I. yesterday and today
ARPANET
The initial problem was to connect the
main large computers most of which ran
different operating systems. The decision
was made to define an Interface Message
Processor (IMP) that would sit in front of
each large computer
arpanet, 1971, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
13. web marketing
I. yesterday and today
ARPANET
The initial problem was to connect the
main large computers most of which ran
different operating systems. The decision
was made to define an Interface Message
Processor (IMP) that would sit in front of
each large computer
arpanet, 1971, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
16. web marketing
I. yesterday and today
BBS
A Bulletin Board System, or BBS, is a
computer system running soft ware that
allows users to connect and login to the
system using a terminal program.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
17. web marketing
I. yesterday and today
BBS
A Bulletin Board System, or BBS, is a
computer system running soft ware that
allows users to connect and login to the
system using a terminal program.
starting 1972, Berkeley California
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
18. web marketing
I. yesterday and today
BBS
A Bulletin Board System, or BBS, is a
computer system running soft ware that
allows users to connect and login to the
system using a terminal program.
starting 1972, Berkeley California
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
20. web marketing
I. yesterday and today
BBS - graphics
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
21. web marketing
I. yesterday and today
BBS - graphics
During the late 1980s and early 1990s,
most BBSes used ANSI to make elaborate
welcome screens, and colorized menus,
and thus, ANSI support was a sought-
after feature in client programs. The
development of ANSI art became so
popular that it spawned an entire BBS
quot;artscenequot; subculture devoted to it.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
22. web marketing
I. yesterday and today
BBS - graphics
During the late 1980s and early 1990s,
most BBSes used ANSI to make elaborate
welcome screens, and colorized menus,
and thus, ANSI support was a sought-
after feature in client programs. The
development of ANSI art became so
popular that it spawned an entire BBS
quot;artscenequot; subculture devoted to it.
around ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
23. web marketing
I. yesterday and today
BBS - graphics
During the late 1980s and early 1990s,
most BBSes used ANSI to make elaborate
welcome screens, and colorized menus,
and thus, ANSI support was a sought-
after feature in client programs. The
development of ANSI art became so
popular that it spawned an entire BBS
quot;artscenequot; subculture devoted to it.
around ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
25. web marketing
I. yesterday and today
BBS - community
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
26. web marketing
I. yesterday and today
BBS - community
.....as BBSes became more widespread,
there evolved a desire to connect systems
together to share messages and files with
distant systems and users. The largest
such net work was FidoNet.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
27. web marketing
I. yesterday and today
BBS - community
.....as BBSes became more widespread,
there evolved a desire to connect systems
together to share messages and files with
distant systems and users. The largest
such net work was FidoNet.
fidonet ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
28. web marketing
I. yesterday and today
BBS - community
.....as BBSes became more widespread,
there evolved a desire to connect systems
together to share messages and files with
distant systems and users. The largest
such net work was FidoNet.
fidonet ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
29. web marketing
I. yesterday and today
BBS - community
.....as BBSes became more widespread,
there evolved a desire to connect systems
together to share messages and files with
distant systems and users. The largest
such net work was FidoNet.
fidonet ‘80s, us
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
30. web marketing
I. yesterday and today Bay area employees 70/93
CYBERECONOMY
Time 1978
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
35. web marketing
I. yesterday and today
INTERNET
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
36. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
37. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
38. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
39. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
(iii) provides, uses or makes accessible,
either publicly or privately, high level
ser vices layered on the communications
and related infrastructure described
herein.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
40. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
(iii) provides, uses or makes accessible,
either publicly or privately, high level amazon.com, 1995
ser vices layered on the communications
and related infrastructure described
herein.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
41. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
(iii) provides, uses or makes accessible,
either publicly or privately, high level amazon.com, 1995
ser vices layered on the communications
and related infrastructure described
herein.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
42. web marketing
I. yesterday and today
INTERNET
FEDERAL NETWORKING COUNCIL
RESOLUTION: quot;Internetquot; refers to the
global information system that --
(i) is logically linked together by a globally
unique address space based on the
Internet Protocol (IP)...;
(ii) is able to support communications
using the Transmission Control Protocol/
Internet Protocol (TCP/IP)
(iii) provides, uses or makes accessible,
either publicly or privately, high level amazon.com, 1995
ser vices layered on the communications
and related infrastructure described
herein.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
44. web marketing
I. yesterday and today
yahoo.com, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
45. web marketing
I. yesterday and today
altavista.com, 1995 yahoo.com, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
46. web marketing
I. yesterday and today
portal
altavista.com, 1995 yahoo.com, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
47. web marketing
I. yesterday and today
portal search engine
altavista.com, 1995 yahoo.com, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
49. web marketing
I. yesterday and today
copyleft
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
50. web marketing
I. yesterday and today
copyleft
internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
51. web marketing
I. yesterday and today
copyleft
netscape, 1995 internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
52. web marketing
I. yesterday and today
copyleft copyright
netscape, 1995 internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
53. web marketing
I. yesterday and today
copyleft copyright
netscape, 1995 internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
54. web marketing
I. yesterday and today
copyleft copyright
netscape, 1995 internet explorer, 1995
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
56. web marketing
I. yesterday and today
word wide web - www
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
57. web marketing
I. yesterday and today
word wide web - www
computer net work consisting of a
collection of internet sites that offer
text and graphics and sound and
animation resources through the
hypertext
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
58. web marketing
I. yesterday and today
word wide web - www
computer net work consisting of a
collection of internet sites that offer
text and graphics and sound and
animation resources through the
hypertext
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
59. web marketing
I. yesterday and today
word wide web - www
computer net work consisting of a
collection of internet sites that offer
text and graphics and sound and
animation resources through the
hypertext
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
61. web marketing
I. yesterday and today
hypertext
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
62. web marketing
I. yesterday and today
hypertext
machine-readable text that is not
sequential but is organized so that
related items of information are
connected
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
63. web marketing
I. yesterday and today
hypertext
machine-readable text that is not
sequential but is organized so that
related items of information are
connected
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
64. web marketing
I. yesterday and today
1996: what about web graphics ?
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
85. web marketing
I. yesterday and today
open source
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
86. web marketing
I. yesterday and today
open source
describes a broad general type of
soft ware license that makes source code
available to the general public with
relaxed or non-existent copyright
restrictions.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
87. web marketing
I. yesterday and today
open source
describes a broad general type of
soft ware license that makes source code
available to the general public with
relaxed or non-existent copyright
restrictions.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
94. web marketing
I. yesterday and today
web 2.0
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
95. web marketing
I. yesterday and today
web 2.0
refers to a perceived second generation of
web development and design, that aims to
facilitate communication, secure
information sharing, interoperability,
and collaboration
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
96. web marketing
I. yesterday and today
web 2.0
refers to a perceived second generation of
web development and design, that aims to
facilitate communication, secure
information sharing, interoperability,
and collaboration
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
97. web marketing
I. yesterday and today
video
pictures
blog
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
98. web marketing
I. yesterday and today
video
user generated contents
pictures
blog
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
99. web marketing
I. yesterday and today
video
user generated contents
Its use for a wide range of applications
pictures
including problem processing, news, gossip
and research reflects the expansion of
media production through new blog
technologies that are accessible and
affordable to the general public.
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
100. web marketing
I. yesterday and today
friends
interests
jobs & opportunities
blogging
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
101. web marketing
I. yesterday and today
friends
social net working
interests
jobs & opportunities
blogging
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
102. web marketing
I. yesterday and today
friends
social net working
... a social structure made of nodes (which
are generally individuals or interests
organizations) that are tied by one or
more specific types of interdependency,
such as values, visions, ideas, financial
exchange, friendship, sexual relationships, jobs & opportunities
kinship, dislike, conflict or trade..
blogging
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
