A VC pitch on a mobile payments business based in the US, servicing the Brazil Market

1. Simple | Mobile | Payments
The Rosetta Stone
between Banks and
Carriers
November 2010
NeuPai Confidential

2. Mobile Topup Today
User puts
Card Retail Topup
Carriers Cash in Number
Distributor Store Card
to Phone
Carriers Consumers
• Expensive distribution • Inconvenient to get cash and
channel topup
• High loss rate due to cash • Unnatural to use a manual
transactions process for a digital good
Banks
• Left out of frequent transactions
• Left out of consumers minds

3. Banks Under Siege
Technology
Advances
Basel III
AML
Pools
Pools Flows
Flows Growth of
ATF Increased Non-Bank
Regulatory Payments
Unbanked Oversight 29% CAGR
Growth
Mobile
Regulations New Companies
Customer
Demands

4. NeuPai’s USP
 NeuPai will become the Rosetta
Stone for Banks and Carriers by
connecting their disparate networks.
 Carriers want to reduce the cost of
mobile topups.
 Banks need to increase transactions and
customer touchpoints
Banks Telecom
NeuPai Confidential

5. Confirmation
“Mobile topup in Latin America is “As a leading global bank HSBC sees the
primed for optimization, today mobile value in connecting the disparate and
topup is a cash based and inefficient varied mobile telecom providers in the
system relying on local merchants. 100+ markets that we serve.
Telefonica would like to see a system The difficulty is that banks and telecoms
where our customers would get speak different protocols and standards.
access to a more convenient solution HSBC supports the efforts of a company
while Telefonica gets paid faster and like NeuPai that can easily connect our
reduces our distribution costs. highly scalable payment systems to
carriers operations.”
Creating specialized integrated
relationships with banks is one way to
achieve this. NeuPai has the right
approach and experienced team to
become a relevant player in this
space”
Worlds 3rd largest Wireless Telecom
Pablo Montesano – Director Paul Mullins – Global Head of
of Financial Services Mobile Distribution Strategy
NeuPai Confidential

6. Team
 CEO – Dion Lisle  CPO/CTO – Jeppe Dorff
 Owns Sales, Marketing and  Owns Product, Engineering and
Administration Operations
 3 Years at Citibank driving mobile  SVP at a leading Mobile Provider –
strategy around the globe Clickatell
 2 Years at Obopay driving Financial  Founder/CTO of KushCash
Services BD  Head of Product Development for
 Frequent speaker on the mobile EnStream – JV between Rogers, Bell &
payments circuit TELUS
 VP of Channels for Voltage Security  Board Member – African Center for
Mobile Financial Inclusion
 Advisors
 Alfredo Ohagan – Executive at: Euronet, Western Union,
MoneyGram, First Data
 Luis Samra – Mobile Payment Advisor – CEO of LatAm Startup,
Verifone, American Express
 Robert Botch – MD of CapFin Private Equity
NeuPai Confidential

7. Competition is Fragmented
$71 Billion
$293 Billion
$5.5 Billion
Mobile Mobile Mobile
Banking Payments
Carrier Topups
Billing
Source: Compilation of GSMA, Wireless Intelligence and Carrier financial results
 Mobile Banking players moving to Mobile Payments
 Mobile Payments players trying to do too much before
they succeed at core payments
NeuPai Confidential

8. Annual Global Topup Market
$45 B $18 B
Europe Russia & E.
$15 B Europe
North America
$132 B
$32 B Asia & Pacific
Middle East &
Africa
$51 B
Latin America
$293 B
Total Global Topup
Source: Compilation of GSMA, Wireless Intelligence and Carrier financial results
NeuPai Confidential

9. Mary Meeker says……
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10. U+BRIC Topup Markets
USA RUSSIA CHINA
Mobile Mobile Mobile
270 million 170 million 750 million
Prepaid Prepaid Prepaid
51 million 153 million 672 million
Banked Banked Banked
280 million 42 million 198 million
NeuPai TAM NeuPai TAM NeuPai TAM
41 million 25 million 123 million
Yearly Topup Yearly Topup Yearly Topup
$15 billion $18 billion $91 billion
Mobile Mobile
184 million 500 million
Prepaid Prepaid
151 million 475 million
Banked Banked
84 million 200 million
NeuPai TAM NeuPai TAM
U+BRIC TOTAL 51 million 175 million
Mobile Yearly Topup Yearly Topup
1.87 billion $29 billion $21 billion
Prepaid
1.5 billion
BRAZIL INDIA
Banked
803 million
NeuPai TAM
415 million
Yearly Topup
$174 billion
NeuPai Confidential

11. NeuPai Delivers
 NeuPai eliminates friction to ensure Customer Satisfaction
while delivering increased carrier profits and new bank
revenue stream
User Banks Telecom
• Bank makes • NeuPai makes
• User buys $0.70 in new $0.30 per
• Is paid $9.00 in
credit from transaction topup
less than 30
their mobile or revenue • NeuPai pays
days
bank for $10.00 • Pays NeuPai telco $9.00
$9.30
Benefits
• New business
• Increase in
• Security – no model with • 40% Decrease
customer
need to carry 30% in distribution
transactions
cash commission costs
rates
New New New New
Convenience Transactions Network Channel
NeuPai Confidential

12. Connects Banks and Carriers
 NeuPai’s Gain 360 platform will connect banks and carriers
for new transactions
 The platform can serve as a future proof platform for yet to
be discovered payments.
NeuPai Confidential

13. Single Market Revenue - Brazil
Revenue
Total
(M)
$140
Millions
$121
$120
$100
$80
$66
$60
$40
$25
$20
$5
>$1
$-­‐
Year
1
Year
2
Year
3
Year
4
Year
5
Model takes into account a 5% decrease in
commission per annum

14. Backup
NeuPai Confidential

15. Mobile Payments Growth
 Mobile Payments will grow dramatically between 2009
and 2014 – CAGR of 95%
 Mobile Topups as the number one category for mobile
payments – Source: IEMR
$ Billions Topup
300 Money
Transfer
250
200 Merchandise
2009
150 2014
100
50
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