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Maja wallengren el rostro humano del cafe
1. EL ROSTRO HUMA O DEL CAFÉ y
su importancia socioeconómica en el mundo
RAMACAFE VIII - Managua, 2 Septiembre, 2008
BY MAJA WALLE GRE - GLOBAL COFFEE REPORTER
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
2. ICARAGUA
Crop recovery thanks
to basic husbandry
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
3. How Important Is Coffee In The Global Economy??
• As many as 500 million people, 8.1% of total world population, depend on coffee
• Coffee is according to most estimates the 2nd largest traded commodity after oil
• The coffee industry generates about $70 billion to $80 billion in annual value
• 25 million small-holder producer families depend on coffee as their only income
• In the U.S. 150,000 full and time part jobs are created by the coffee industry
• Including indirect jobs, the figure could be as high as 1.8 million people in the U.S.
• In the U.S. alone, the coffee industry generates some $19 billion in annual business
• The specialty coffee industry alone accounts for almost $11billion in annual sales
• In Japan up to 3.1 million direct and indirect jobs are created by the coffee industry
• This represents 4.6% of the entire Japanese work force
• In Russia it is estimated that about 30,000 people work in the coffee business
• In Italy, about 110,000 coffee shops create employment for at least 330,000 people
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
4. Honduras and Specialty Coffee
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
5. COSTA RICA: Selling more than 40% of coffee outside futures
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
6. Mexico:
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
7. Vietnam
Up-rooting of coffee is taking
place and new plantings appear
to have ceased, but Vietnam
can be expected to remain a
major producer in the future
and quality is being improved
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
8. Brazil
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
9. Africa
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
10. The Social Impact Of The Crisis In Coffee Producing Countries
Photos By Marco Ugarte
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
11. The Social impact of the 2000-2004 coffee crisis
• 323,000 coffee jobs were estimated tohave been lost in Guatemala since the onset of the
crisis while in El Salvador, where the coffee industry accounted for up to 43% of the
employment in the mid-1990s an estimated 600,000 jobs were lost.
• In the coffee region of San Marcos de Colon, Honduras jobs were reduced by 75% to only
600 jobs from 2400 direct jobs previously and the crisis send 72% of the people into
poverty.
• 690,000 people in El Salvador, Guatemala, Honduras and icaragua are annually seen in
need for emergency food aid due to droughts and the coffee crisis until Feb 2006
• 50% of the population in those countries live below the U level for extreme poverty of
US$1/day
• 23% to 48% of children under five years age suffer from chronic malnutrition while
almost 70% of the communities have no health centre, and 20% have no access to clean
drinking water
• 70% of the families, or 6.02 million people, in the disaster-prone belt of Central America
do not own the land on which they live and grow crops
• early 85% of adults in the region did not finish grammar school and 37% are illiterate
• Increased cultivation of illegal drugs in Colombia, Peru and Bolivia Source: World Food Programme
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
15. Mass Migration As Employment Disappears
…And Villages Are Left With Only
Women And Children Left As All
The Work-Age Men Has Migrated
In The Search Of Jobs
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
18. Central American Coffee Earnings During Crisis
Countries 99-00 Bags 99-00 $ 00-01 Bags 00-01 $ 01- 02 Bags 01- 02 $ 02-03 Bags 02-03 $
Costa Rica 2338 288 2197 205.3 2147 173.1 1945 187.2
El Salvador 2496 311 1714 131.8 1531 105 1327 103.3
Guatemala 4902 599 4414 305 3833 270 3800 308.3
Honduras 2857 345 2469 168 2147 140
Nicaragua 1286 169 1422 109 1073 70
Total 13879 1712 12184 919 10733 758
*All export figures are in 000 Bags
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
19. Illegal Drugs Cultivation and Civil Unrest
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
20. Ethiopia, coffee is found everywhere :
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
21. Ethiopia:
… but the country
where coffee first
was found by
Kaldi and the
dancing goats,
poverty has
worsened and
Ethiopia is today
effectively poorer
than 10 years ago
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
22. Zimbabwe
shows how badly
land reform can go
when everything is
done wrong, turning
one of the country’s
only cash crops in ruin
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
23. East Africa Coffee Exports and Earnings Figures
Countries Exports in % of Exports in % of Exports % of
mid or late export 2000-01 export 2001-02 export
1990s earnings earnings earnings
Ethiopia 2050 68 1418 50 1939 40
Uganda 4148 70 3075 25 3153 20
Tanzania 900 -- 874 -- 583 --
Kenya 1400 -- 1220 -- 750 --
Burundi 500 80 314 -- 250 --
Rwanda 600 70 267 -- 274 43
*All export figures are in 000 Bags
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
24. Making the Coffee Industry Sustainable Through the Year 2050
• Major trends in global development need to be incorporated
in long-term development models for the coffee industry
• World population is expected to reach 9 billion by 2050
• Continuing pressure on land as demand for food crops rise
• Global warming could “dramatically reduce future coffee
production in many countries
• The spread of HIV/AIDS, authorities in Ethiopia estimate
that 30% of national budget is needed to fight aids by 2015
• Global trade talks at the WTO must have coffee on agenda
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
25. The myth But we are starting
about to see the positive
consumption results of the
in ongoing promotion
producing
Countries
…it’s not that easy as many think
Brazil
shows
it can
be done
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
26. Making the Coffee Industry Sustainable Through the Year 2050
- are we prepared for a new crisis?
• Crop diversification directed for domestic markets needs
• Raising productivity and reducing the cost of production
• Ensuring increasing focus on reforestation
• Is the specialty market and certification the solution?
• Making the United Nations Millennium Goals Work
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
28. Average Diversification Within A Colombian Coffee Farm
Plátano
1%
Montes
Pastos 34%
35%
Otros permanentes
Caña
1%
3%
Cacao Café
1% 25%
Source: National Coffee Growers Federation of Colombia
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
30. Ensure environmental sustainability
Coffee Reforestation In Mexico:
Sustainability Depends On Shade and Organic
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
31. BAHIA, Brazil: The ew Coffee Frontier
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008
32. EL ROSTRO HUMA O DEL CAFÉ y
su importancia socioeconómica en el mundo
RAMACAFE VIII - Managua, 2 Septiembre, 2008
BY MAJA WALLE GRE - mwallengren@hotmail.com
Ramacafe VIII Juntos llegamos mas lejos – Managua, Sep. 2, 2008