1. Manhattan: Digital ++

2. http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2015/
The key trends are
well identified…
Most marketers are still
doing just these …
… fragmented market,
often tech-led without
marketing perspective

3. But are they well understood?
• 67%* marketers are either:
- unaware of automated buying technology
- didn’t understand it
- or needed to learn more about it to apply it to campaigns
• 12%* don’t know programmatic exists at all
• This is universal across agencies and their clients
Procter & Gamble recently
announced its hopes to
buy 70 percent to 75
percent of its U.S. digital
media programmatically by
the end of the year
* “Transparency, Machines, and Metrics” - An ANA/Forrester Survey of the Evolution of the Media Buying Industry

4. Where are the gaps
• Knowing Vs Applying: marketers are still in the early stages of understanding how
to use programmatic
• Fragmented vs Integrated: Most marketing departments and agency functions
still work in silos, with separate teams devoted to programmatic, site buys, social,
and so on – with poor communication between them
• Understanding the: Digital marketing often relies on complicated technology, that
have been rendered even more difficult to understand because of forbidding
jargon
• Marrying Art and Science: Marketing has traditionally been led by creative, right-
brain types. They are not necessarily thrilled about learning math and computer
science, subjects they probably avoided right from school

5. The onus is on…us
• Whatever the gap, everyone in today’s corporations are aligned to two
things:
- Measuring RoI
- Doing more with less
• Digital offers them the best option to do that, by:
- Providing clear quantification of progress
- Getting top drawer visibility while spending pennies to the dollar, compared to
traditional media
• The key is to provide a solution that is:
• Integrated (focus on the big picture)
• Quantified (focus on the numbers)
• Non-technical (focus on the results)

6. Full Service ≠ Integrated Service (understand the difference)
Creatives
Graphics
Content
UI/UX
Print/OTT
ATL/BTL
Live/IP
TV/Web
TV
Feature ads
In-program
placement
Web
Building sites
Banner ads
Contextual ads
Social
media
Visibility
Advertisements
Conversions
Brand
management
Mobile
Building apps
In-app purchases
In-app ads
Analytics
Search Engine
Optimization
In Mobile/On
web
In Social Media
On web
Big Data
Machine learning
Cloud
Cross-platform
Scalable
Sensory Media Enabler
Static Interactive
QuantifiedBenchmarked

7. At Manhattan, omnichannel strategy is key
• Help customers understand and leverage digital; from tactical to
strategic
• Provide customers with increasingly quantifiable results for their
campaigns
• Leverage strengths of each channel with industry-leading analytics to
cross-pollinate

8. Manhattan’s Integrated Product Portfolio
Vista™
•Structure effective Mobile and Web ad
campaigns, that blend seamlessly with your
traditional media strategy
VistaPrivy™
•Set up your own Private Ad Exchange on our
platform
Glomail™
•Plug and play email campaigns, with big data
analytics for focus and quantification
Spotlight™
•Search Engine Optimization with a difference.
Engineer high-impact content and effective web
presentation using Palette™ tools
BrandSocial™
•Dominate social media: from launching new
campaigns, to growing social presence and even
engineering brand dynamics online. The
difference is big data and machine learning,
matched with human oversight
Palette™
•Build stunning websites, but ones that are
functional, light and responsive. Get better
clickthroughs with dynamic designs that fight
‘banner blindness’
Zapper
•Create apps for Android, Apple and Windows;
utilize technology that reduces development
time by over 70%
eKart™
•Launch eCommerce portals and apps within
days. With integrated payments, logistics,
analytics, ERP… everything
Links™
•Discover marketing, sales and supply chain
automation that is social and mobile, yet low in
capex