TYGR is an app that lets cabbies and passengers find each other, connect and ride. TYGR's innovative disaggregation model helps solve the following problems of the key stakeholders in the taxi space - drivers, passengers and the local regulatory authority: Problem for the existing taxi fleets in cities: - Large population of taxis licensed by the government are not getting rides - Smaller population of unlicensed private app based cabs, allegedly taking away their business Problem for the passengers - Traditional taxis are prone to refusing rides - Inconvenient hailing cabs on the road, passengers prefer a pre-planned pick-up - Passengers need cabs available at all times and all places, whether downtown or suburbs Problem for the government - Licensed cabs are a large segment of the existing taxi population, and elected officials from that community are demanding options to create a better business environment for them - Creating and managing oversight on app-based taxi aggregator models is cumbersome and time-consuming - New cabs entering the market everyday through taxi aggregators is creating a demand glut in the market, with the potential to affect market economics

1. Login and you are
ready to ride
Select your pick-up
& drop locations
Orange means call
cabbie, Green
means ready to ride
TYGR IS A FREEMIUM APP THAT LETS CABBIES AND PASSENGERS FIND EACH OTHER, CONNECT AND RIDE
WWW.TYGRAPP.COM

2. THE STORY SO FAR
• 1000 DRIVERS ON TYGR WITHIN 4 WEEKS OF LAUNCH IN
KOLKATA, AND GROWING @50 CABS A DAY
• PARALLEL LAUNCHES ONGOING IN MUMBAI AND
MONTREAL
• SELECTED TO REPRESENT INDIA IN INNOTREK,
NASSCOM’S PREMIER STARTUP ROADSHOW IN SILICON
VALLEY (WWW.INNOTREK2016.IN)

3. FOUNDERS
ADITYA PODDAR ADITYA@SAVETUR.COM
• OVER15 YEARS OF FIRST HAND DOMAIN KNOWLEDGE IN INTERNATIONAL TRADING, TRANSPORT & LOGISTICS IN
INDIA & SINGAPORE
• STUDENT OF ARTS AND HUMANITIES AT SCHOOL, BSC. (HONS.) COMPUTING FROM UNIVERSITY OF PORTSMOUTH
(U.K.), MBA FROM UNIVERSITY OF CALIFORNIA, BERKELEY AND NANYANG TECHNOLOGICAL UNIVERSITY,
SINGAPORE (BERKLEY-NANYANG ADVANCED MANAGEMENT PROGRAMME)
DIPANJAN PURKAYASTHA DIPANJAN@SAVETUR.COM
• IT INDUSTRY VETERAN WITH OVER TWO DECADES IN THE SPACE
• EQUAL PARTS OF CAREER LEADING BUSINESSES AND SALES TEAMS, AS WELL AS STRUCTURING MEGA DETAILS AND
INVESTMENT BANKING TRANSACTIONS
• HE HAS SCALED START-UPS UNIT FROM SCRATCH TO $100MN+ IN REVENUE, AND MANAGED USD 1BN+
STRUCTURED M&A DEALS
• ENGINEER AND MBA WITH EXPERIENCE WORKING OUT OF US, UK, CANADA AND INDIA

4. • TAXI AGGREGATORS ARE ADDING MASSIVE FRESH TAXI INVENTORY IN CITIES, RATHER THAN
SOLVING FOR THE EXISTING CAB INFRASTRUCTURE – LEADING TO POLITICAL UNREST, PRICE
DEFLATION AND ULTIMATELY OVERBUILDING
• LOT OF PRESSURE ON AGGREGATORS TO ADD SAFETY FEATURES AND TRANSFORM DRIVERS
INTO EMPLOYEES, AFFECTING FINANCIAL FUNDAMENTALS
• TRADITIONAL TAXI SERVICES ARE SUFFERING LOW RETURNS
• FREE APP, NO CONTRACTS, NO RESTRICTIONS. ANY DRIVER CAN DOWNLOAD AND INSTANTLY
START OFFERING RIDES
• DISAGGREGATED. WORKS FOR EVERYONE, AND NOT JUST A SPECIFIC ECOSYSTEM
• DOES NOT INTERMEDIATE PAYMENTS. DRIVER AND PASSENGER DECIDES PAYMENT AS PER
EXISTING METHODS – METER, FIXED RATE, CARDS, NEGOTIATED RATE …
PROBLEM
SOLUTION

5. • IN-APP ADVERTISEMENTS
• FREEMIUM MODEL – MONTHLY SUBSCRIPTION FEE FOR DRIVERS, AFTER 3 MONTHS FREE TRIAL
• PRIVATE FLEETS SERVICES FOR CORPORATES
• CONNECT TO DRIVERS THROUGH THEIR ASSOCIATIONS AND GOVERNMENT BODIES
• TARGETED CITY-WISE SOCIAL MARKETING
• ADS ON POPULAR FM CHANNELS
• KIOSKS, LEAFLETS FOR DRIVERS AT TAXI STANDS
• STICKERS ON TAXIS THAT USE TYGR APP
REVENUE
CHANNELS
MARKETING
PLAN

6. • TYGR WILL FOCUS INITIAL LAUNCH (PHASE 1: 12 MONTHS) IN CITIES WHERE UBER IS UNDER
SUSPENSION OR REVIEW
• EVENTUALLY, TYGR WILL LAUNCH AND OPERATE OUT OF EVERY CITY WHERE THERE ARE
AGGREGATOR SERVICES
• EVEN CONSIDERING ONLY 25 CITIES IN PHASE 1, AND ASSUMING JUST 10% CONVERSION
RATE, THAT IS A USER BASE OF OVER 200,000 DRIVERS ON TYGR IN 18 MONTHS
• 15 CITIES AND 46,000 DRIVERS IN 12 MONTHS, 25 CITIES AND 200,000 DRIVERS IN 18
MONTHS
• 45% OF REVENUE FROM SUBSCRIPTIONS, 30% FROM IN-APP AS AND 25% FROM B2B
LICENSING
GTM STRATEGY
FORECAST

7. WELCOME TO TYGR COUNTRY
https://youtu.be/PB6cNcvLRUY