Take a look at our infographic on opportunities in Connected TV!

1. Not all platform ad-supported, e.g. Netflix.A
2015
125
36
107
Moving Away From
Traditional TV
Connected TV Devices in the US growth
307.4 Million CTV devices in 2013
486.7 Million projected in 2015
759.3 Million projected in 2017
streaming devices
2013
75
30
150
2017
172
37
64
Global TV Shipments
( in millions of devices )
smart tv
smart tv
streaming devices
traditional tv
Movement Towards CTV
45%
43%
To purchase
a new tv in
the next year.
To be using
a Smart TV.
Expect to access
ad-supported content
from CTV devices.
Prefer free ad
supported content
across all screens.
54%
B E N E F I T S
Better Reception
( compared to traditional )
22%
more relevant
Stronger Impact
( compared to traditional )
14%
greater desire to
visit brand site
More Effective Lift
( compared to traditional )
37%
more likely
to recommend
A+
of households
have blu-ray
players
popular apps on ctv
directagents.com
21%
30%of households have
video game consoles
of households have
streaming devices8%
20%
of households
have smart tv’s
video game consolesstreaming devices
smart tv’s
blu-ray players
CONNECTED TV
opportunities in
BETTER ENGAGEMENT
w i t h C T V a d s
Video-on-demand (VOD) and various
other streaming services account for
22% of time spent with consoles like
Playstation 3 and Wii, up from 19%
in 2011 and 13% in 2010.
3.8 million households have cut the
cord on traditional cable since 2010,
showing no signs of stopping.
Where do we stream from?
54% from video game consoles
38% from Smart TVs
8% from streaming devices)
50% of U.S. households
own a gaming console
1/3 of which is
used for CTV
streaming.
That’s 19 million
households!
who is streaming?
Video game consoles make up 54%
of CTV streaming. Of those consumers
more than half are over the age of 30.
34%