Directions Media offers webinars as a proven method for companies to generate sales leads. Directions Media will promote, host, and provide analytics for the webinars. Webinars are limited to two per month to avoid over-contacting readers. The webinars provide educational content for attendees while helping sponsors raise awareness, share best practices, and gain sales leads. Directions Media handles all aspects of webinar production and promotion for their clients.
Automating Google Workspace (GWS) & more with Apps Script
2010 Media Kit for Directions Media
1. 2010 M e d i a K i t
All Things Location…
Directions Magazine
All Points Blog
Directions Magazine français
Directions Magazine Español
Location Intelligence Conference
Rocket City Geospatial Conference
“All Points Blog is quickly becoming one of our favorite
ts
resources for location
es location-based tech information.”
ReadWriteWeb – February 5, 2010
2. Directions Media is...
Directions Media is comprised of four
ns
Internet publications and two
ernet
professional conferences plus
ofessional
customized marketing and sales support
that includes webinars, podcasts and
des
other information services.
Our objective is to
inform our readers
and serve our advertisers...
…with continuous, pervasive contact to support users and
uous,
suppliers of location technology & geospatial information
ocation
3. Wh We Are...
Jane Elliott
Publisher
Glencoe, Il.
Nora Parker Adena Schutzberg
Sr. Managing Executive
Editor Editor
Steamboat Springs, Co. Somerville, Ma.
Joe Francica
Editor in Chief
&
Vice Publisher
ho
Huntsville, Al.
Mike Agron Jean-Louis D h
J L i Duchesne
Executive Managing Editor
Producer, Webinars Directions Magazine
Sacramento, Ca. français
Quebec City, Quebec
Alvaro de Gracia
A
Managing
Director
Directions Magazine
rections
Español
Madrid, Spain
Kathy Francica Alberto Santos
Sr. Copy Editor Managing
& Editor
Conference Directions Magazine
Coordinator Español
Huntsville, Al. Madrid, Spain
The most experienced team of geospatial technology journalists in the industry…
ial
4. Wh we do... Directions Media is a news & marketing services organization.
ws
Our obligation to our readers is to find, report and analyze geospatial
aders
technology news and applications. We offer the most complete and
pplications.
comprehensive information about our technology sector with original
tion
content and commentary. ary.
We publish Directions Magazine, our flagship, online magazine every
ine
business day to subscribers who opt to receive an electronic
ers
newsletter.
Directions Magazine français, our French-language magazine, and Directions
ur French
Magazine Español, our Spanish h-language magazine, look to inform a local
or regional audience about geospatial technology news that is
bout
hat
important to professionals speaking those languages.
ls
We also offer our content in a variety of ways so that readers can
nt
receive information through various Internet media. We publish our
ughg p
news through Really Simple Syndication (RSS), podcasts on iTunes,
ple
Twitter, LinkedIn and Del.icio.us bookmarks.
.icio.us
And for our advertisers who want to directly reach our subscribers, we
offer customized podcasts and webinars that are excellent means of
sts
obtaining new sales leads.
ds.
We welcome comments from all readers and we offer the option to
s
send us their opinions by posting comments to articles or sending
emails to us directly. In this way, our conversation with subscribers is
his
continuous and pervasive. ve.
In short, our objective is to inform our readers...and serve our
advertisers.
Thanks for your interest in Directions Media...and be sure to tell a friend.
n
Joe Francica
Editor in Chief & Vice Publisher
blisher
5. New for 2010... Directions Media is introducing several new
s
opportunities to reach your target audience
Directions Digest
A weekly publication that encapsulates a week’s worth of key
ation
geospatial technology news. Subscriptions will be offered with
nology
a controlled circulation
ulation
LI Virtual
This year, we will offer an online conference lasting
approximately 3. 5 hours. This event will allow geospatial
.
technologists from all over the world to attend an event
m
without leaving their office.
DMTV
This weekly video synopsis offers news, opinions and unique
o
perspectives on “all things location.” The videos will be
syndicated on YouTube and iTunes.
y ouTube
Directions Magazine Virtual Forums
These 90-minute panel discussions featuring key geospatial
experts will be “live” events giving the audience direct interact
ve”
with the panelists. The majority of these events will be Q&A
s.
sessions that make this a truly unique opportunity to receive
ke
instant feedback in a lively format.
k
Customized News Feeds
eds
Looking to customized your website with news and information
mized
specific to your users? Directions’ powerful search capabilities
ers?
finds the news before any other geospatial publication. We’ll
ore
tailor the news to fit your needs and update it daily.
Market Research Polling
ling
Need information for a worldwide audience to plan for product
releases or other marketing initiatives. We’ll help you design a
poll that reaches our worldwide readership. We’ll help you do it
fast and in a cost effective manner and you’ll get reliable
feedback with comprehensive statistics.
mprehensive
6. The most widely read
erview – Publications
publication in the world
dedicated to geospatial
technology, data and
services –
Www.DirectionsMag.com
Always ahead of the news
and going beyond the
headlines, APB keeps
readers informed and up-
to-date –
Www.AllPointsBlog.com
The French language
edition of Directions
Magazine –
francais.directionsmag.
com
Directions Media Ove
Launched February 2009—
Directions Magazine
Español—
Www.DirectionsMag.es
7. Directions Magazine
blications—Fast Facts
125,000+ monthly website visitors
site
25,000 subscribers to the daily newsletter
Average Advertising Impressions per banner/month: 50,000
mpressions
Editorial Focus
GIS, LBS, enterprise solutions, business geographics, open
rise
source, etc.
Average Monthly Banner Impressions (See page 19 for banner
ner
positions)
Top banner: 45K K-57K
Special Announcement: 50K-70K
ncement: 50K
Skyscraper about: 50K-70K
ut: 50K
blications—
Inline Spotlight#1: 40K
#1:
Inline Spotlight#2: 15K
#2:
Right Column above the skyscraper: 75K
bove
Right Column below: 60
elow: 60-100K
Www.DirectionsMag.com om
All Points Blog
30,000+ monthly website visitors
ite
965 subscribers to daily newsletter
y
Editorial Focus
All the news that other blogs and publications miss. First with
at ther
t
Directions Media Pub
the news; first with analysis.
h
The most active geospatial blog in the blogosphere
e
Average Monthly Banner Impressions: 17K to 20K (top banner only)
ner
Www.AllPointsBlog.com m
Directions Magazine français
7,400 monthly website visitors from French speaking GIS
professionals;
4,500 subscribers to bi-
-monthly newsletter
Editorial Focus – Geospatial Technology with an emphasis on
patial
francophone countries s
Average Monthly Banner Impressions: 5,000
er
Francais.Directionsmag.com
g.com
Directions Magazine Español
2,000+ monthly website visitors from Spanish speaking GIS
e
professionals
600 subscribers to monthly newsletter
nthly
Editorial Focus—Geospatial Technology with an emphasis on
patial
Spanish-speaking countries
ntries
Average Monthly Banner Impressions: 1,700
ner
Www.DirectionsMag.es s
8. verview – Conferences
The conference that explores
the emerging technologies that
enable the “location intelligent”
enterprise. For 2010, our onsite
conference will focus on
geospatial cloud computing. LI
GeoCloud Executive
Symposium will address how the
location intelligent enterprise
will adapt to changing business
solutions that offer Software as
a Service (SaaS), Platforms and
other Internet infrastructure
using cloud-based
architectures. The location will
be Washington DC in late
September.
Directions Media Ov
In ddition,
I addition, we will present
“LI Virtual an online
LI Virtual”
webcast on business GIS to
be held June 2. This 3.5
2
hour webcast will feature
topical sessions on retail,
banking, and insurance.
The premier state and local
government GIS conference in
the Southeast. For 2010, the
conference will look at
advances bring together
regional GIS coordinators and
local administrators to discuss
ways to cooperative and share
data. The conference will be
held November 16-17 in
Huntsville, Alabama.
9. telligence Conference
LI GeoCloud
Location Intelligence for Geospatial Cloud
al
Computing Executive Symposium
September 22, 2010
Newseum, Washington DC
On the horizon for geospatial technology is the
gy
potential for hosting applications using a cloud
computing solution. We introduced this topic at
d
Location Intelligence 2009 and it was by far a
topic that needed additional discussion.
ussion.
So, in 2010, we will focus the conference entirely on
e
this topic in a one-day executive symposium at
ymposium
the Newseum in Washington DC (pictured at
pictured
right).
Topics will address Software as a Service (SaaS),
e
virtualization, Platform as a Service (PaaS), OGC
, e( ),
Location Int
web standards, business models, geospatial
eospatial
data delivery and other topics.
Announcing
Sponsorship Options: Will include guaranteed
nteed
speaking position on program, table top display,
ble LI Virtual
literature in attendee bag; banners on
rs Enterprise Business
conference website, signage; advertising in
vertising
program)
Solutions 2010
Diamond Level (1 available): $5000 - Lunch
0 June 2010 - On June 2nd,
Sponsor plus table top display as well as Directions Media will present
literature in the attendee bags and banners at
d an online virtual conference
the LI website. on the applications of
geospatial technology for
Platinum Level (1 available): $3500 – Sole
0 retail, banking, and insurance.
Sponsor of Breakfast and the Registration area.
stration This 3.5 hour event will highlight
applications, spatial models,
Gold Level (5 available;): $2500 – Coffee break
C geospatial business
sponsors; table top display as well as literature in intelligences demographic
the attendee bags and banners at the LI
t data for these industry sectors
website. and new technology trends.
The format will offer one
industry sector per hour and
Now in its seventh year, LI 2010 expects between 200-
200
conclude with a Q&A session.
250 attendees in a one-day conference. For
rence.
For more details, contact Nora
more details, send email request to o
Parker at
info@locationintelligence.net. You can follow us
info@locationintelligence.net
on Twitter @geocloud or join the Geocloud
eocloud
Group on LinkedIn:
http://www.linkedin.com/e/vgh/2158476/
158476/
10. Rocket City
cket
Rocket City Geospatial Conference
Geospatial 2010
patial
Novem
mber 16-17
Davidson Center
son
for Space
Exploration
ploration
Huntsville, AL
tsville,
The Rocket City Geospatial Conference presents a wide range of key
nference
topics of local and regional interest from the Southeaster United States.
terest
Now in its fourth year, the conference draws approximately 200
erence
geospatial professionals from state and local governments and
supporting solution providers. We attract top speakers from around the
country to keynote our conference and cover a broad spectrum of
ence
topics including:
Evolving Directions for Discovery and Access to Geospatial Information
d
Visualization and Analysis Tools for Geospatial Decision Support
eospatial
Homeland Security: Emergency Preparedness & Response
paredness
SDI
Full Motion Video
Open Source vs. Open Standards: Clearing up the confusion
Emerging Technologies: Ubiquitous computing; Sensors Web; GeoRSS; Microsatellites
Integration of GIS and "Virtual Reality" in Battlefield Management
y"
Interoperability & OGC Specifications ns
Mobile Geospatial Solutions and Field Service Management
d
State issues: Data sharing, council formation, etc.
rmation,
The latest technology in remote sensing, aerial orthophoto, satellite & other sensors
sing,
(LIDAR, radar imaging, thermal imaging, & passive microwave, etc...)
ging,
Transportation & Utility GIS
Web Services for Geospatial Information
ation
Applications of UAVs (Unmanned Aerial Vehicles) - various interesting things going on
erial
at the Arsenal in this area
GIS Certification, Job Classification, Workforce development - Have a jobs board set up
at the exhibit hall
GIS Data Integration (i.e. Intergraph, ESRI, Bentley, and others working together
,
Social and policy issues relating to privacy in regard location tracking
rivacy
Technology transfer from DoD to civilian use
ilian
Partnerships with DoD, SMDC, and other federal agencies
ther
Airborne LiDAR for Mapping and Geospatial Base maps
ospatial
Environmental GIS
11. “It’s all about sales”
Directions Mag Webinar Series
PROVEN METHODOLOGY
Directions Media offers a proven methodology to produce and promote a
n
webinar that offers the most cost effective means for capturing sales leads.
We will publicize your webinar with banners on all of our websites and with
ar
two or more direct email blasts to internal and purchased lists. Directions
sts
will participate as the host of the "live" webinar and the webinar will reside
in our archives for six months for rebroadcast our readers. To avoid list
fatigue, this opportunity is limited to two webinars per month.
ited
SOUND VALUE PROPOSITION
For Sponsors of the webinars, there are key objectives including:
ere
Sales lead generation
Raise product or brand awareness
reness
gazine
Increase thought leadership position
Provide a turn key service for a smooth pathway to results
For Attendees of the webinars, they are interesting in learning about:
hey
Best practices from innovative Case Studies
ve
New technology or applications
ons
In depth product information to make informed purchasing decisions
n
The opportunities to leverage their existing technology investments
e
COMPLETE REVIEW OF ATTENDEE INTERESTS
EE
Upon completion of the webinar, a recording of the event will be uploaded to
r,
our servers and we encourage you to promote the replay of the webinar
ge
through your own resources. Statistics on the number and demographics of
attendees, attention rank, and answers to poll questions as well as other
nd
essential information will be provided to support your sales team.
The cost of the webinar production includes message development,
ion
interfacing with the hosting service, critique of any graphics or PowerPoint
ervice,
slides used in the webinar, advertising and promotion, and a Directions'
dvertising
editor to act as the moderator of the webinar. See page 17 of this media
or
kit for pricing information.
“We recently partnered with Directions M Media to have them promote, produce and host a very successful
webinar. Their team did a wonderful job in working with us each step of the way to deliver a high quality
n
event with 365 registrants and 175 attendees We'll be back with Directions Media on other webinars to help
es.
us with our thought leadership position as w transition from location intelligence to operational insight."
we
Reid Hislop - VP Marketing, Pitney Bowes Business Insight
13. ENGAGE DIRECTIONS MEDIA FOR YOUR EVENT
Media Sponsorship
Directions Media covers many conferences throughout the year. Each event is a
ences
marketing opportunity for both Directions and you. Directions offers a
mutually beneficial arrangement that supports your goals of getting news
t
and information into the hands of a broader audience.
PAST CONFERENCES SUPPORTED
American Association AGI's GeoCommunity
eoCommunity ASPRS
of Geographers (AAG)
Autodesk University CTIA Bentley’s BE
Conference
Canalys Navigation deCarta’s devCON
a’s DGI Scandinavia
DMTI’s Expedition ESRI UC ESRI Fed UC
ESRI GeoInfo Summit FOSS4G
G GEOINT
geoVue’s User
V ’ U GeoWeb
G Webb GIS Brasil
Conference
GIS in the Rockies GIS in Public Safety
ublic GIS-T
GITA’s Annual Intergraph User’s
aph Information Builders
Conference Conference
ence User’s Conference
International GIS Crime Korem’s GEODiffusion
s LiDAR Mapping
Mapping
NAVTEQ’s LBS NAVTEQ Connections
Q LBS World Forum
Challenge
Location Summit-India MapWorld Forum
orld Forum-India MapInfo’s Map World
MetaCarta’s User National States
al New York State
Conference Geographic
aphic Geospatial Summit
Information Council
tion
Northeast GIS (NEGIS) Oracle Spatial Special Pecora
Interest Group
Pennsylvania GIS Safe Software’s FME
ftware’s SiRF’s Location Summit
Conference
ence
SpatialTech TechCoire
oire Telematics Update
Telogis’ Geobase Trimble Dimensions URISA’s Annual
Summit Conference
Ventana Connections Where 2.0
14. Summary of Results from our 2009 Reader Survey
2009 Directio Media Reader Survey
ons
18. Directions Magazine—Web Traffic Rank
ne—
The top graph indicates the web traffic “rank” from October 2009 to March 2010 of
Directions Magazine versus competitors in the geospatial technology market
petitors
including GISCafe, GISUser, Spatial News (geocomm.com) Geoplace.com
al
(GEOWorld Magazine). The independent page ranking service, Alexa.com, shows
pendent
that Directions Magazine is well above its closest competitor in delivering the news
bove
to a worldwide readership of geospatial professionals.
ospatial
Moreover, as shown on the second graph, Directions Media is now competitive with
nd
other mainstream information technology publications such as CIO Magazine,
chnology
Federal Computer Week (FCW), InformationWeek and Government Technology
nformationWeek
(Govtech).
While other online publications are losing audience share and reach, Directions
re
Magazine keeps adding to its loyal readership.
al
19. DirectionsMag.com 2010
Directions Magazine—Rate Card
WEBSITE - Monthly cost per
1x 3x 6x 12x
insertion
Top Banner 700x90 $2,175 $1,954 $1,850 $1,750
Skyscraper Banner 170x600 $2,075 $1,854 $1,700 $1,500
Special Announcement Area
$2,075 $1,854 $1,700 $1,500
170x200 or 170x300
s Magazine—
Transitional 300x250 or 500x500 $1,500 $1,250 $1,000 $850
Inline Spotlight #1 518x90 $1,250 $1,000 $900 $750
Right Column #1 – 170x125 $850 $800 $750 $650
Right Column #2 – 170x50 $750 $700 $600 $500
Inline Spotlight #2 - 518x90 $750 $700 $600 $500
Bottom Banner 700x90 $500 $455 $430 $380
Classified ads (per 25000
$500
impressions)
DIRECTIONS’ DAILY NEWSLETTER-
1X 4X 8X 12X 25X
cost per single in insertion
Top Banner 700x90 $780 $700 $650 $550 $450
Skyscraper Banner 170x600 $720 $660 $600 $525 $430
Standard 125x125 $600 $528 $492 $420 $330
Text #1 $480 $420 $390 $330 $250
Text #2 $300 $260 $240 $200 $150
20. All P Blog Rate Card
AllPointsBlog.com 2010
WEBSITE
1X 3X 6X 12X
Monthly cost per insertion
Top Banner 700x90 $450 $400 $350 $300
Special Announcement Area
ea
$450 $400 $350 $300
170x200 or 170x300
Daily Newsletter (Daily delivery
ery
cost for 30 days of a single text
ext
ad that appears at the top of $425 $400 $375 $350
each newsletter) - Distribution: 1000
n:
subscribers dialy
Points
22. Podcasts, White papers an Webinars—Rate Card
DIRECTIONS MEDIA PODCAST 3 6 12
1 Month
& TV SPONSORSHIP Months Months Months
Weekly Directions on the
News Podcast – Audio ad at
the beginning and end of each $2,995 $2,545 $2,245 $1,995
podcast; 4 PODCASTS PER
MONTH.
nd Webinars—
Sponsored Podcast – 12 to 20
minute podcast with client to $3,995 or
express thought leadership; $2995 if
promoted with banners and
podcast is
archived for 6 months; lead
generation enabled; complete
pre-
production with music recorded
introduction.
Weekly Directions TV
Webcasts – Video ad at the
beginning and end of each $2,995
(introductory
webcast; 4 Webcasts per price; regularly
month. (video ad creation $3995)
included in cost; text/graphics
to be supplied by sponsor)
DIRECTIONS MEDIA WEBINAR Single SERIES SERIES
SERIES Webinar OF 3 OF 5
Turnkey production plus
$11,995 $34,185 $53,975
promotions; Call for details
WHITE PAPER SIX MONTH
NTH
HOSTING MINIMUM(COST
(COST
PER MONTH)
NTH)
Hosted White
paper service $295
with lead capture
23. Conference Sponsorship Options
• LI GeoCloud - Location Intelligence for
cation
Geospatial Cloud Computing Executive
d
Symposium
– Diamond Sponsor $5000 (Lunch Sponsor and
sor
speaking positions)
ons)
– Gold Sponsors (5) - $2500 (Breakfast and break
sponsors)
– Sponsorship includes table top display plus
cludes
program advertising and literature with
rtising
attendee bag, banner advertising on
conference website and onsite signage.
ebsite
• LI Virtual - Business GIS
ess
– Sponsorship: $1000 per industry presentation
000
– Presentation format: 7
rmat: 7-minute solution
provider/7-minute user/client
ute
– Sponsor receives complete attendance report
es
• Rocket City Geospatial Conference 2010
spatial
– Diamond: $2500 (Lunch Sponsor with keynote
00
address)
– Gold: $995 (Breakfast and break sponsors)
eakfast
27. Bundle of 3 online
Suggested bundled Pricing Op -Directions Magazine
banner advertising
positions for just one 12 Months 6 Months 3 Months
price to maximize
impressions
Top banner (700 x 90) $2520/month
/month $2880/month $3003/month
+ Inline banner #1 Includes volume
es Includes volume Includes
(518x90) + Right discount + an
nt discount + an volume
additional 20%
nal additional 20% discount + an
Column banner (125 discount
nt discount additional 20%
x125 above discount
Skyscraper)
Skyscraper banner $2000/month
/month $2320/month $2603/month
(170 x 600) + Inline Includes volume
es Includes volume Includes
banner #2 (518x90) + discount + an
nt discount + an volume
ptions-
additional 20%
nal additional 20% discount + an
ptions
Right Column banner discount
nt discount additional 20%
(150x50 below discount
Skyscraper)
Newsletter banner Add 24 4 Add 12 Add 6
advertising – Top or Newsletter ads
etter Newsletter ads Newsletter
Skysraper position for only $8640
y for only $4680 ads for only
$2565
28. Advertising (cost as per rate card)
Directions Media — List of Marketing Services
Brand Building
Lead generation
Web banner creative design
Webinars ($11995 ea.)
Thought Leadership & Branding
Lead Generation
Training
Podcasts ($4995 ea.)
Executive interview
Thought Leadership
Sponsorship of Directions on the News (weekly news podcast)
ws
Press and Media Relations
Press Release posting (N/C)
New product announcements (N/C)
White Paper Distribution ($295/mo)
Editing Support (as contracted)
Lead generation (N/C)
Event/Media Partnership ($5K to $10K value)
Conference coverage
Web banner advertising & promotion n
Newsletter advertising
Media Advice and counsel
Working with the technology and IT press
y
Press release editing
Social Networking
Location-based advertising g
o
Speaker bureau
Event Listing
Virtual Conferences
Single or multi-day online events (as contracted)
Career Support (as contracted)
Job Fairs & Webinars
Job Announcements promoted through newsletter
ugh
Sponsor by Industry
Targeted Vertical Industry News & News services (as contracted)
es
Develop RSS feeds for specific industry coverage
try
Customized news feeds
International Language Support (as contracted)
Location-based advertising
Country/Language specific advertising ing
Spanish Language content Magazine – Directions Magazine Español
e
French Language content Magazine – Directions Magazine français
e
Translation services
Conferences (as per sponsorship fees)
Location Intelligence
Rocket City Geospatial
Geospatial Market Research (as contracted)
Job & Salary Survey
Technology ‘in use’ survey
Online Contests (as contracted)
Web mapping
Mashups
Imagery
Editorial Services (as contracted)
Editing and manuscript review ($65/hr) (AP Style Guide Review)
hr)
Press release writing ($65/hr) (AP Style Guide Review)
Freelance writing (as contracted)
B2B Marketing Support (as contracted; SOP to be defined)
e
Executive leadership training
Geospatial Technology briefings
Competitive updates
Partner Development
29. Advertising
Contact us...
Jane Elliott, Publisher
Jane.Elliott@DirectionsMag.com
g.com
847-849-9803
Mike Agron, Executive Producer for Webinars
ducer
Mike.Agron@DirectionsMag.com
g.com
916-804-4703
Joe Francica, Editor-in-Chief & Vice Publisher
ef
Joe.Francica@DirectionsMag.com
ag.com
256-650-0205
Fax Advertising Insertion orders to: 240
rders 240-250-7257
Editorial
Joe Francica, Editor-in-Chief & Vice Publisher
ef
Joe.Francica@DirectionsMag.com
ag.com
256-650-0205
Adena Schutzberg, Executive Editor
tive
Adena.Schutzberg@DirectionsMag.com
ionsMag.com
Nora Parker, Senior Managing Editor
ging
Nora.Parker@DirectionsMag.com
ag.com
Jean-Louis, Editor, Directions Magazine français
ns
jlduchesne@directionsmag.comg.com
Alvaro de Garcia, Managing Director, Directions Magazine Español
ng
adegracia@mapintelligence.es
ce.es
For billing and other correspondence, mail information to:
spondence,
Directions Media
194 Green Bay Rd
Glencoe, IL 60022
Phone: 847-242-0412
FAX: 240-250-7257
