Go to market strategy and marketing objectives

1. MARKETING OBJECTIVES
GO TO MARKET STRATEGY
Marketing objectives define what you want to accomplish
through your marketing activities. There are several important
factors to consider when establishing effective marketing
objectives.

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MARKETING OBJECTIVES
SMART Approach
•Setting specific
•Measurable
•Achievable
•Realistic
•Time specific objectives.

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MARKETING OBJECTIVES
SPECIFIC
Need to understand the latest preferences of
customers in the identified segments and
appropriately target each stationary item such as
pens, exercise books, rulers, and calculators to
maximise sales volumes

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MARKETING OBJECTIVES
MEASURABLE
Current market share is 20%, will set a target of
30% market share, meaning we need an extra
10%, market share amounts can be established
based by monitoring the overall value of sales in
terms of dollars

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MARKETING OBJECTIVES
ACHIEVABLE
Ensuring technical competency and commitment of all
personnel involved in the development and implementation
of strategy. This can range from having an experienced and
knowledgeable marketing team to capable sales staff.
Access to funding is also necessary for the acquisition of
extra stock to fulfil increased demand.

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MARKETING OBJECTIVES
REALISTIC
The objective is realistic as the
marketing resources are in place to
conduct the segmenting and targeting
exercise and access to the extra stock
required

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MARKETING OBJECTIVES
TIME SPECIFIC
The increase in market share is to be
achieved within 12 months, a regular
progress update will be taken every
month to track level of success

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MARKETING OBJECTIVES

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GO TO MARKET STRATEGY
Here's How:
• Describe your company's unique selling
proposition (USP).
• Define your target market.
• Write down the benefits of your products
or services.

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GO TO MARKET STRATEGY
• Describe how you will position your
products or services.
• Define your marketing methods. Will you
advertise, use Internet marketing, direct
marketing, or public relations?

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GO TO MARKET STRATEGY
• Tips:
• Your Unique Selling Proposition sets you
out from the rest, don't try to develop a
marketing plan without one.
• It's important that you have a budget
developed for your marketing plan.
Marketing is an investment.

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GO TO MARKET STRATEGY
• Tips:
• Your Unique Selling Proposition sets you
out from the rest, don't try to develop a
marketing plan without one.
• It's important that you have a budget
developed for your marketing plan.
Marketing is an investment.

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GO TO MARKET STRATEGY
Tips:
• Revisit your marketing plan at least once
every quarter. Are you on target? Do you
need to revise it?

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GO TO MARKET STRATEGY

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