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Direct Performance 2010 Services & Solutions
Agenda Our Vision Reasons for choosing Direct Performance Our Products
Agenda Our Vision Reasons for choosing Direct Performance Our Products
An internet business performance begins with the traffic generated through different channels Search Engines Organic results and sponsored links Graphic Media Banners, rich-media and adds in sites and portals Social Media Orkut, Twitter, Blogs, Videos and content created by users E-mail Relationship programs, e-mail marketing and newsletters URL typing Direct access from brand awareness or brand loyalty Off-line Campaign in non interactive medias, POS and BTL actions
And each business provides a different experience at its sites and properties at internet Landing Page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link content and interactivity User surfs and interact exploring the contents and tools of each site
But the performance’s quality is defined within the business goals ,[object Object],[object Object],[object Object],[object Object],goals and objectives Each interactivity represents goals that indicates and qualify the business performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It is necessary to analyze the whole process with focus on results to optimize the performance Traffic source Channels and media User-Experience Surfing and interaction Business Objective Goals and results Measure, quantify and qualify each step is necessary to evaluate the performance through the final goal
Agenda Our Vision Reasons for choosing Direct Performance Our Products
[object Object],Who are we?
Direct Performance was created for one reason: Optimize Results Optimize Results means much more than analyze Spreadsheets or BI Tools – It's the human managing of the clients business results, also monitoring all the other players; It's the continous work searching for solutions; It's always seeking for improvements, techinically or in managing efforts.  It's transform data into insights and recommendations that can really improve results.
Direct Performance is part of Customer First, a brazilian group with more than 8 years old Business Intelligence,  Web Analytics, SEO, Search Engine Marketing, PPC Campaigns Solutions for Relationship and attendance managing via online chat, email and telephone Database Marketing and E-CRM The group congregate technology, customer relationship and marketing companies focused on achieve business results trough the relationship between brands and its consumers. Solution for web2.0 and social networks,  management of virtual communities, blogs and social communication tools. 2008 2001 2006 2007
Direct Performance use applied intelligence to reach goals
We have an skilled team to help YOUR company reach their goals
Our DNA is made of professionals that are supposed to think “out of the box”. Different Professionals from distinct background contribute to a complex analysis from many points of view. Academic Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Professionals Experiences (Mecatrônica, Naval, Alimentos, Materiais e Elétrica)
Some of the professionals that will be following YOUR goals Tiago Turini Mechatronic Engineer graduated at Universidade de São Paulo (USP). He has worked on Booz Allen, Promon, Microsoft, American Express and AgênciaClick in the following departments: strategy, financial planning, business intelligence and project management. In his last job experience he was the Director of Data Intelligence department on AgênciaClick, which is the biggest Internet Agency in Brazil.  Leonardo Naressi Adman graduated at FAAP and Industrial Informatics Technician. He has been working  with interactive media for 7 years, developing on-line actions, sponsor links campaigns and SEO (Search Engine Optimization). In his last job experience he worked in Data Intelligence department on AgênciaClick, where one of his responsibilities were SEO implementation. Marcos Vieira Control and Automation Engineer graduated at Universidade de São Paulo (USP). In his last job experience he worked in the creation of  AgênciaClick  Retail Center. He was responsible for all accounts and e-commerce methodologies development, which focus on cross media, sponsor links and media performance.
Direct Performance Clients Ad Agencies Brands Portals
Direct Performance  expertise  embraces different work tools Webanalytics Maestro Research AdServer SEO E-CRM BI Atmosphere
Agenda Our Vision Reasons for choosing Direct Performance Our Products
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We offered services and solutions for optimization of all steps until reaching the business goal
Site`s Business Intelligence  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media’s Business Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsored Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Demand Projects and Consulting ,[object Object],[object Object],[object Object],[object Object],[object Object]
* Imagens utilizadas nesta apresentação: http://www.techcrunch.com/wp-content/google-adwords_-mobile-image-ads-formats.jpg http://flickr.com/photos/matthamm/2945559128/ http://www.dnjournal.com/images/lowdown/newspaper-radio-tv.gif http://www.deakin.edu.au/its/exchange/images/e-mail-icon.jpg http://flickr.com/photos/danardvincente/2512148775/ http://icodeblog.com/2008/10/17/application-advertising-on-icodeblogcom/

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Direct Performance Services & Solutions 2010

  • 1. Direct Performance 2010 Services & Solutions
  • 2. Agenda Our Vision Reasons for choosing Direct Performance Our Products
  • 3. Agenda Our Vision Reasons for choosing Direct Performance Our Products
  • 4. An internet business performance begins with the traffic generated through different channels Search Engines Organic results and sponsored links Graphic Media Banners, rich-media and adds in sites and portals Social Media Orkut, Twitter, Blogs, Videos and content created by users E-mail Relationship programs, e-mail marketing and newsletters URL typing Direct access from brand awareness or brand loyalty Off-line Campaign in non interactive medias, POS and BTL actions
  • 5. And each business provides a different experience at its sites and properties at internet Landing Page is the page that appears when a potential customer clicks on an advertisement or a search-engine result link content and interactivity User surfs and interact exploring the contents and tools of each site
  • 6.
  • 7. It is necessary to analyze the whole process with focus on results to optimize the performance Traffic source Channels and media User-Experience Surfing and interaction Business Objective Goals and results Measure, quantify and qualify each step is necessary to evaluate the performance through the final goal
  • 8. Agenda Our Vision Reasons for choosing Direct Performance Our Products
  • 9.
  • 10. Direct Performance was created for one reason: Optimize Results Optimize Results means much more than analyze Spreadsheets or BI Tools – It's the human managing of the clients business results, also monitoring all the other players; It's the continous work searching for solutions; It's always seeking for improvements, techinically or in managing efforts. It's transform data into insights and recommendations that can really improve results.
  • 11. Direct Performance is part of Customer First, a brazilian group with more than 8 years old Business Intelligence, Web Analytics, SEO, Search Engine Marketing, PPC Campaigns Solutions for Relationship and attendance managing via online chat, email and telephone Database Marketing and E-CRM The group congregate technology, customer relationship and marketing companies focused on achieve business results trough the relationship between brands and its consumers. Solution for web2.0 and social networks, management of virtual communities, blogs and social communication tools. 2008 2001 2006 2007
  • 12. Direct Performance use applied intelligence to reach goals
  • 13. We have an skilled team to help YOUR company reach their goals
  • 14.
  • 15. Some of the professionals that will be following YOUR goals Tiago Turini Mechatronic Engineer graduated at Universidade de São Paulo (USP). He has worked on Booz Allen, Promon, Microsoft, American Express and AgênciaClick in the following departments: strategy, financial planning, business intelligence and project management. In his last job experience he was the Director of Data Intelligence department on AgênciaClick, which is the biggest Internet Agency in Brazil. Leonardo Naressi Adman graduated at FAAP and Industrial Informatics Technician. He has been working with interactive media for 7 years, developing on-line actions, sponsor links campaigns and SEO (Search Engine Optimization). In his last job experience he worked in Data Intelligence department on AgênciaClick, where one of his responsibilities were SEO implementation. Marcos Vieira Control and Automation Engineer graduated at Universidade de São Paulo (USP). In his last job experience he worked in the creation of AgênciaClick Retail Center. He was responsible for all accounts and e-commerce methodologies development, which focus on cross media, sponsor links and media performance.
  • 16. Direct Performance Clients Ad Agencies Brands Portals
  • 17. Direct Performance expertise embraces different work tools Webanalytics Maestro Research AdServer SEO E-CRM BI Atmosphere
  • 18. Agenda Our Vision Reasons for choosing Direct Performance Our Products
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. * Imagens utilizadas nesta apresentação: http://www.techcrunch.com/wp-content/google-adwords_-mobile-image-ads-formats.jpg http://flickr.com/photos/matthamm/2945559128/ http://www.dnjournal.com/images/lowdown/newspaper-radio-tv.gif http://www.deakin.edu.au/its/exchange/images/e-mail-icon.jpg http://flickr.com/photos/danardvincente/2512148775/ http://icodeblog.com/2008/10/17/application-advertising-on-icodeblogcom/