Updated Resume Psychology (RP) Lecture, reviewing the 4-Cs, using Job Titles in Labels, Keyword Hacks, what to stop doing on your resume, where to find keywords Websites for Dirk https://dirkspencer.com - Dirk’s recruiter experience https://resumepsychology.com – The book preview https://thecandymakerresume.com – The book preview https://theoneinterviewquestion.com – The book preview https://dirksinterviewpsychology.com – The book preview https://resumekeywordsdecoded.com – The book preview http://www.slideshare.net/DirkSpencer - Online presentations by Dirk http://resumekeywordsdecoded.teachable.com - Dirk’s online resume keywords class (free)

1. The Resume Playbook

2. To be effective they have to be tightly
focused on a single point in space

3. •Reach-ability
•Readability
•Like-ability

4. • Generally accepted format
• Technology mandate
• Hiring manager expects it

5.  Overt
 Obvious
 Aligned

6.  Difficult to understand
 From a long-long-time ago
 From a far-far-away place
 About your “transferable”skills

7. • Extra skills will blunt your impact
• The hiring manager has needs your
experience must align

8. • Showcasing your word
processing prowess is a mistake
• Save the graphic manipulation,
audio,video and formatting
samples for your portfolio

9. •Being efficient on
the resume limits
your impact

10. Any one of following can
corrupt your content:
• Non-conventional bullets
• Page borders
• Text-boxes
• Logos
• Photos

11. • Stop using the header & footer
The Applicant Tracking Software
does NOT always collect the data
Recruiters may not be able to “see”
the header or footer when the file
is opened in the ATS or Job Board

12. • Examples to Avoid:

13. • SHOUTING, not cool in texting
• SHOUTING, not cool in email
• SHOUTING, not cool in a resume

14. • Best Practices
• Regulations
• Laws
• Standards
• Tools
• Technology
• Products
• Services

15. 1. Location – Where on the page
2. Proximity – How close together
3. Frequency – How often they repeat
4. Context – What is being explained

16. 1. Content - (Jargon)
2. Context - (Experience)
3. Clarity - (Scale)
4. Consistency – (Sustained)

17. •Definitions
•Synonyms
•Antonyms
•Thesaurus

18. • Industry Dictionaries!

19. • Savings
• Percentages
• Revenues
• Margins
• Costs
• Expenses
• Budgets
• ROI
• Totals
• Gross / Net
• Profits / Loss

20. • Magazines
• Books
• Conferences
• Associations
• Blogs
• Authors
• Speakers
• Historians
• Experts
• Critics

21. • It increases comprehension
• It allows for more keywords
• It improves skill branding

22. Designed, developed, implemented
customer service software solution.

23. Designed customer service software
requirements…
Developed customer service software
project schedules…
Implemented customer service software
solution used by 3 regional offices

24. • Allows for efficient reading
• Enables speed-reading
• Allows the hiring manager to see
what he or she cares about
(Which makes it easier for the
recruiter to present your
expertise)

25. • It looks sloppy
• It can make you appear disorganized
• It can draw them to the wrong skill set

26. It pulls the eye downward toward the
bottom of the word where it is least
readable

27. Italics pushes the eye away or off the
word which reduces reader
comprhension

28. • Sans-Serif
• Universal to the WWW
• Most resumes are
viewed electronically

29. • Name – The one people know you by
• Job Title – The industry standard
• Email – No Sexy Kitty / Tail Chasers
• Phone – Verify it is the correct number
• City, State, Zip – We use geography

30. • Copy and paste your top of page content
into a spreadsheet and see how it loads!
• Why?
Every recruiter uses a spreadsheet!

31. Recruiter Preview
Recruiter Summary
Recruiter Overview
Recruiter Professional Experience
Recruiter Career Experience
Recruiter Training

32. Recruiter Software
Recruiter Methods
Recruiter Tools
Recruiter Associations
Recruiter Awards
Recruiter Conferences
Recruiter Best Practices
Recruiter Processes
Recruiter Body of Knowledge

33. Job-Title
“with expertise in”
Keyword-Skill-1
Keyword-Skill-2
Keyword-Skill-3
“using” or “supporting” or “applying”
Keyword-Skill-4
Keyword-Skill-5
Keyword-Skill-6

34. • 7 to 10 Words Max
• Make it keyword dense

35. Why?
They can mix up what
they read or see in a long,
lazy, laundry list
They can be offended you
combine “continuing edu”
with their beloved
alma mater!

36. Why?
This allows hiring managers to see what
they care about
… allows them to see their bias!
Benefit!
Appears better organized
MUCH easier to read

37. • You need at least 21 Keywords per page
• This is typically 2% of your resume!

38. LEFT
ALIGNED

39. How
the
eye
travels
down
the
page

40. MOST
Important
Data
This
Side

41. LEAST
Important
Data
This
Side

43. DirkPMP@Yahoo.Com
214-295-8687
@DirkInDallas
WWW.Slideshare.Net/Dirk Spencer
http://www.linkedin.com/in/dirkindallas
Creator of "Resume Psychology – Get the Offer
Not the Interview”©

45.  Accounting
 Administration
 AP & AR
 Asset Management
 Audit
 Banking
 Benefits
 Call Centers
 Chip Design
 Compensation
 Construction
 Consumer Products
 Content Management
 Coordination
 Circuit Design
 Defense
 Developers / Programmers
 Executive Search
 Financial Services
 Food & Beverage
 Franchising

46.  Graphic Design
 Hospitality
 HRIS
 Human Resources
 Legal Counsel
 Logistics
 Org Development
 Payroll
 Pharmaceuticals
 Project Management
 Real Estate
 Revenue Management
 Sales
 Social Media
 Software Apps
 Software Architecture
 Software Development
 Supply Chain
 Technology / IT / IS
 Telecommunications
 Training
 Transportation

47. • Colorado Association Healthcare Executives (CAHE) Annual Conference
• Meeting of the Minds Conference
• Irving-Las Colinas Chamber of Commerce Breakfast of Champions
• North Texas Small Business Summit
• TalentNet Live Social Recruiting Conference
• Frisco Connect Job Seeker Strategy Summit
• Texas Small Business Summit
• Texas Regional Infrastructure Security Conference
• American Society of Quality (ASQ)
• Texas Workforce Commission Veterans Support Group
• Intuit Women’s Network
• International Institute of Business Analyst (IIBA)
• National Investor Relations Institute (NIRI).

48. • St.Jude Career Alliance a Chapter of the Catholic Career Development
Community (CCDC)
• Career Counseling Group (CCG) of DFW Islamic Association of North Texas
(IANT)
• Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)
• Crossroads Bible Church (CBC) Career TransitionWorkshop (CTW)
• Jewish Family Service (JFS)
• Career Jump Start - First United Methodist Church Richardson (FUMCR)
• Carrollton Career Focus Group (CFG)
• Carrollton City Job Hunt 101
• Custer Rd Church Job Net Plano
• FortWorth Career Search Network (FWCSN)
• MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)
• McKinney Trinity Presbyterian Church Career Transition Network (CTN)
• McKinneyWorkforce Networking
• Preston Trail Job Network (PTJN)
• Saint Philip's Episcopal of Frisco Job Ministry
• Southlake Focus Group (SFG)
• St.Andrew UMC Sales Group with Dennis O’Hagan

49. • Dallas Fort Worth Texas Recruiter Network (DFWTRN)
• Executive Search Owners Association (ESOA)
• Inter-City Personnel Associates (IPA) Associates Food & Beverage
• Pikes Peak Recruiter Network (PPRN)
• Texas Regional Infrastructure Security Conference
• The Rick Gillis Radio Show in Houston,Texas ESPN Radio
• CareerRocketeer “The 150+ Experts on Twitter All Job Seekers Must
Follow
• The Fort-Worth Star-Telegram

50. Reference Material: Courtesy of
Google
I am not affiliated with LinkedIn,
Slideshare,Monster,CareerBuilder,
Dice,JobVite,MaxHire,Taleo, Infor,
PeopleAnswers,iCims
All trademarks & logos are property
of their respective companies