Dirtball Brand Deck

Eco active. American
Eco . Active . American
Dirtball, the brainchild of Joe Fox, Dirtball, the original recycled,
race car driver, entrepreneur and
Dirtball, the brainchild of Joe Fox, Dirtball, thestreet savvy
American, original recycled,
North Carolina native, founded in
race car driver, entrepreneur and American, streetextreme
brand worn by savvy
2008.
North Carolina native, founded in sports enthusiasts.
brand worn by extreme
2008. sports enthusiasts.


Philosophy Dirtball is a brand based company We are not tree huggers but we
Philosophy providing only the highest company
Dirtball is a brand based quality sureare not tree huggers but we
We want to stop the destruction
providing only the highest quality
eco-friendly products available. of our planet.stop the destruction
sure want to Our collections are
eco-friendly products available. of our planet. Our collections are
produced using only eco-friendly
Dirtball believes in preserving the produced using only eco-friendly
organic cotton and recycled post
planet and everything we makethe
Dirtball believes in preserving organic cotton and recycled post
consumer materials, everything is
and do and everything we make
planet is in consideration of consumer materials, everything is
manufactured in modern factories
and do is in consideration of
our environment. manufactured in modern factories
under fair trade conditions.
our environment. under fair trade conditions.
Dirtball offers a 20% discount for
next purchasea 20% Dirtball original
Dirtball offers of the discount for
shortpurchase of the Dirtball original
next when the customer returns
short when the customer returns
their old used Dirtball garment.
We are a member of “1%garment.
their old used Dirtball for the Planet”.
We are a member of “1% for the Planet”.

Eco active.active. American
Eco American

Eco . Eco . Active . American
Active . American

Quick Facts ...On present dayday textile manufacturing and impact on global warming
Quick Facts ...On present textile manufacturing and its its impact on global warming
Waste and and impact on
Waste impact on • Cotton uses some 25%25% of the
• Cotton uses some of the
the environment:
the environment: world’s insecticides, even though
world’s insecticides, even though
it is it is grown2.4% of the world’s
grown on on 2.4% of the world’s
• It takes 1/3 lb oflb of agricultural
• It takes 1/3 agricultural land. land.
chemicals to produce 1 standard
chemicals to produce 1 standard
cotton t-shirt.
cotton t-shirt. • Cotton consumes 60%60% of the
• Cotton consumes of the
insecticides applied in the U.S.U.S.
insecticides applied in the
• Cotton requires 22,000 litres
• Cotton requires 22,000 litres
of water to produce 1 kilogram • 3 billion plastic bottles recycled
of water to produce 1 kilogram • 3 billion plastic bottles recycled
of cotton lint making it the most is the equivalent of saving overover
of cotton lint making it the most is the equivalent of saving
fresh water intensive cropcrop in the half half a million barrels ofand and
fresh water intensive in the a million barrels of oil oil
world.world. eliminating 400,000 tonstons of
eliminating 400,000 of
harmful air emissions which
harmful air emissions which
contribute to acidacid rain, global
contribute to rain, global
warming and and smog.
warming smog.



Quick Facts
Quick Facts ...On Recycling
...On Recycling
• Recycling post-consumer cotton
• Recycling post-consumer cotton • The majority of the organic
• The majority of the organic
helps to keep 5 billion pounds cotton is produced in Asia and
helps to keep 5 billion pounds cotton is produced in Asia and
of waste from going into U.S. shipped to the U.S. offsetting any
of waste from going into U.S. shipped to the U.S. offsetting any
landfills. environmental benefits due to the
landfills. environmental benefits due to the
transportation resulting carbon.
transportation resulting carbon.
• By buying fabric made with
• By buying fabric made with
recycled cotton, we reduce the • Dirtball produce all garments
recycled cotton, we reduce the • Dirtball produce all garments
effects of insecticides and other as close to market territories as
effects of insecticides and other as close to market territories as
chemicals in our soil, air and water possible in order to reduce our
chemicals in our soil, air and water possible in order to reduce our
tables. carbon footprint.
tables. carbon footprint.
• Recycled cotton doesn’t use
• Recycled cotton doesn’t use
the same level of manual labor
the same level of manual labor
or land use that is required for
or land use that is required for
conventionally grown cotton.
conventionally grown cotton.


Quick Facts... ...On Dirtball Products
Quick Facts... ...On Dirtball Products
• Each Dirtball T-shirt contains 6
• 16oz. Dirtball T-shirt contains 6
Each water bottles.
16oz. water bottles.
• Dirtball offers incentives to
• customers who return their shorts
Dirtball offers incentives to
customers who fabric can shorts
after use so thereturn their be
recycled back into production.
after use so the fabric can be
recycled back into company has a
No other clothing production.
recyclable short.
No other clothing company has a
recyclable short.
• All prints are done using ECO
• All printssubstrates using ECO
friendly are done
whenever possible.
friendly substrates
whenever possible.



Eco Facts... All our gear is made from
100% Recycled cotton and / or “ With a virtually zero carbon
footprint, no other clothing
100% recycled water bottles, brand can claim to be as
a process that has been environmentally

”
recently pioneered by knitting responsible as Dirtball.
fabric with thread extruded
from 1000’s of plastic No other brand is able to offer
water bottles. a product line like Dirtball, eco-

Eco Facts... All our gear is made from
100% Recycled cotton and / or “ friendly, popular and fashionable.
With a virtually zero carbon
footprint, no other clothing
100% recycled water bottles, brand can claim to be as
a process that has been environmentally

”
recently pioneered by knitting responsible as Dirtball.
fabric with thread extruded
from 1000’s of plastic No other brand is able to offer
water bottles. a product line like Dirtball, eco-
friendly, popular and fashionable.


EcoEco . Active . American
. Active . American

Target Market
Target Market Our target consumer has a wide
Our target consumer has a wide Focusing onon younger
Focusing a a younger
range of of interests but ultimately
range interests but ultimately demographic in the action sports
demographic in the action sports
has anan active lifestyle. There is
has active lifestyle. There is arena helps further position the
arena helps further position the
something in the collection forfor
something in the collection brand forfor longevity.
brand longevity.
everyone from ages 1212 3030 yrs,
everyone from ages – – yrs,
prints with attitude, to to classic Old
prints with attitude, classic Old
Skool designs.
Skool designs.

Whether heading forfor the local skate
Whether heading the local skate
park, setting offoff to the beach or
park, setting to the beach or
partying at at the weekend, we offer
partying the weekend, we offer
a range of of stylish choices that are
a range stylish choices that are
both practical, hardwearing
both practical, hardwearing
and trendy.
and trendy.



Content
Content Dirtball t shirts are made out ofof
Dirtball t shirts are made out Hardware includes a a slick range
Hardware includes slick range
65% recycled cotton fibre and 35% ofof eco friendly manufactured
65% recycled cotton fibre and 35% eco friendly manufactured
recycled plastic water bottles.
recycled plastic water bottles. Snowboards and Skate decks.
Snowboards and Skate decks.

The shorts are 100% recycled
The shorts are 100% recycled
plastic water bottles, which have
plastic water bottles, which have
been repurposed toto create a high-
been repurposed create a high-
quality polyester blend fabric.
quality polyester blend fabric.



Sustainability
Sustainability
““ MyMy goal with the new line of
goal with the new line of
shorts is to combine style,
shorts is to combine style,
a rugged nature, with a a
a rugged nature, with
New for for 2011ais a “water bottle-
New 2011 is “water bottle-
based” fully functional Snowboard
based” fully functional Snowboard
jacket with moisture management
jacket with moisture management

””
social conscience.
social conscience. system, sustainably grown cotton
system, sustainably grown cotton
canvas jeans, a cool range of of
canvas jeans, a cool range
Joe Fox
Joe Fox boardshorts made from 100%
boardshorts made from 100%
President, Dirtball Fashion
President, Dirtball Fashion recycled plastic bottles and a full full
recycled plastic bottles and a
collection of recycled content
collection of recycled content
sweatshirts and accessories.
sweatshirts and accessories.

Eco active.active. American
Eco American

Eco . Active Active . American
Eco . . American

Product MixMix
Product

0
10

Volcom

Volcom


Brand Within our niche, we have no Some of the larger are:
Positioning
Brand direct competition.
Within our niche, we have no Some of the larger are:
Positioning direct competition. Volcom
In general, however, our Patagonia
Volcom
competition will cover over 50
In general, however, our
outdoor and action sports brands. PatagoniaHard Wear
Mountain
competition will cover over 50 686
Mountain Hard Wear
outdoor and action sports brands. Burton
686
Salomon
Burton
Billabong
Salomon
Hurley
Billabong
Quiksilver
Hurley
Quiksilver



Brand Values Active leisure attitude lifestyle brand
Brand Values Active leisure attitude lifestyle brand
Cool, on trend but effortless in approach
100% Eco friendly Cool, on trend but effortless in approach
100% Eco friendly

Kids to adults ages 12- 30 yrs
Kids to adults ages 12- 30 yrs



Avenues to to
Avenues Wholesale distribution
Wholesale distribution
Market
Market
Independent retail sales
Independent retail sales
Retail concessions
Retail concessions
Consumer trade events
Consumer trade events
Pop up stores
Pop up stores
Online store
Online store

$22.00 $24.00

$20.00 $45.00
$22.00 $45.00
$24.00
$40.00 $60.00
Eco active. American $20.00 $45.00 $80.00
$45.00
$55.00
$40.00 $60.00
Eco active. American $80.00

Eco . Active . American $55.00

“
Pricing We are keenly priced in an
Pricing
“ We are keenly priced inhave
aggressive market and an
the added value of and have
aggressive market Eco

”
friendly products. Eco
the added value of

”
friendly products.

“
“
Our clothes are worn by top
athletes in the extreme top
Our clothes are worn by

”
sports world.
athletes in the extreme

”
sports world.

Marketing and Athlete / Event Sponsorship: Trade Shows:
Public Relations
Marketing and Athlete / Event Sponsorship: Trade Shows:
Public Relations Dirtball strives to sponsor athletes Attendance to the bi-annual Action
that offer great to sponsorand can
Dirtball strives charisma athletes Sports Retailerthe bi-annualSurf
Attendance to Shows and Action
carry themselves as ambassadors
that offer great charisma and can Industry Expos in the U.S.ASurf
Sports Retailer Shows and
for the brand.
carry themselves as ambassadors and Europe.
Industry Expos in the U.S.A
for the brand. and Europe.
We support extreme sports events Online:
We supportour brandsports events
in line with extreme culture, and Online:
in line with our sponsoring Alan
2010 will be brand culture, and SEO / Back link / Blogging / Social
Arnette in his quest to conquer
in 2010 will be sponsoring Alan Networking – All/used to generate
SEO / Back link Blogging / Social
Mount Everest in aid of Alzheimer’s
Arnette in his quest to conquer site traffic andAll used tobrand
Networking – increase generate
Disease. We also recognize
Mount Everest in aid of Alzheimer’s awareness.
site traffic and increase brand
the great We also recognize
Disease. work being done by awareness.
THE BIG work being done by
the great ISSUE to protect the
homeless ISSUEU.K. and will be
THE BIG in the to protect the
homeless intheir U.K. and will be
sponsoring the Mount Kilimanjaro
Trek in Spring 2010.
sponsoring their Mount Kilimanjaro
Trek in Spring 2010.



Marketing and
Marketing and The retail marketing strategy of of
The retail marketing strategy Online affiliation with partner sites
Online affiliation with partner sites
Public Relations
Public Relations Dirtball centers around creating
Dirtball centers around creating is another income stream and also
is another income stream and also
a strong corporate identity that
a strong corporate identity that increases overall sitesite traffic driving
increases overall traffic driving
clearly defines ourour market niche. higher internet sales.
clearly defines market niche. higher internet sales.
Joe Fox, President of Dirtball hashas
Joe Fox, President of Dirtball
become a T.V.T.V. personalityrecent Marketing to both brick and mortar
become a personality in in recent Marketing to both brick and mortar
months and hashas enjoyed several and online stores. Dirtball areare
months and enjoyed several and online stores. Dirtball
appearances on FOX News and always interested in Partnership
appearances on FOX News and always interested in Partnership
Local T.V.T.V. stations. Heais a natural and joint venture opportunities and
Local stations. He is natural and joint venture opportunities and
in front of the the camera andais a
in front of camera and is recently teamed up with Mountain
recently teamed up with Mountain
great ambassador for for the brand. Khakis to offer a cross-branded
great ambassador the brand. Khakis to offer a cross-branded
special edition T Shirt. An An affiliate
special edition T Shirt. affiliate
ECO friendly stunts to to create agreement on both websites also
ECO friendly PR PR stuntscreate agreement on both websites also
brand awareness.
brand awareness. increases brand awareness and
increases brand awareness and
increased traffic means more sales!
increased traffic means more sales!
Press releases, blogs, and social
Press releases, blogs, and social
networking sites areare essential to Print Advertising in conjunction
networking sites essential to Print Advertising in conjunction
brand building.
brand building. with magazine articles or in the the form
with magazine articles or in form
of Advertorials.
of Advertorials.

Joe Fox, President DIRTBALL
joe@dirtballfashion.com

Head Office

-F Trade Alley
Hickory, NC 0

Phone: () 0-

www.dirtballfashion.com
sales@dirtballfashion.com

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