Discount coupons in Perth have become prevalent because businesses and consumers in the local area see the benefit of this marketing strategy and use it for their advantage. Businesses turn to discount vouchers in making their stores well known, while buyers use the coupons to save money or to buy more.

1. Why Use Discount Coupons?
A lot of people are using discount coupons in purchasing groceries and other products or when
availing certain services. Everyone loves discounts! People are attracted to great deals that
influence their buying decisions.
Discount coupons in Perth have become prevalent because businesses and consumers in the
local area see the benefit of this marketing strategy and use it for their advantage. Businesses
turn to discount vouchers in making their stores well known, while buyers use the coupons to
save money or to buy more.
Why people use discount coupons?
Buyers
Buyers are the target of discount coupons as they are made to lure buyers to the stores to
increase the traffic in the place as well as to encourage these potential clients in buying items off
the shelves.
Save
Buyers can save on discount coupons when buying products and availing services. Discount
vouchers are commonly used in purchasing groceries. The coupons help in bringing down the
total price or bill of the customer, which consumers love. Who would not like a discount? Some
experienced couponers coupled discount vouchers with sales that allow them to reap more
savings.
Buy more
Consumers believed that with the aid of discount coupons, their purchasing power is increased.
Their buying capacity is increased that encouraged them to buy more. According to studies,
people tend to buy more when offered discounts. This is because it appears that they have more
money to use in purchasing products.
Enjoy perks
Some businesses offer some perks when the consumer uses discount coupons. A lot of buyers
are attracted to this particular promo. For example, some businesses give out discount vouchers
that offer you exclusive products or services when you meet a minimum requirement, like, free
soda for every $10 purchase using a voucher.
Try new products and services
Some consumers are hesitant in trying out new products or services due to intimidating price
tags. With the aid of discount or online coupons, some consumers are eager to try out new
products. Buyers tend to think that there is no harm done to try a discounted product or service

2. since they got it for less. If they did not like the product or was not satisfied with the service,
they do not feel regretful since they got it for free or way cheaper than the original price.
Sellers
Buyers are not the only one who benefit from the use of discount coupons. Business owners
have myriad reasons why they use discount vouchers for their business.
Promote business
The primary motivation in using discount or online coupons is to promote the business, which
is essential in running the business. Merchants need to get the word out there that they are in
business and welcome consumers. Discount coupons proved to be an effective tool in
advertising the business as people often pass the coupons to their family and friends and,
sometimes, put a good word with it.
Attract new clients
Discount coupons are also used to attract new clients. Discount vouchers are tools to attract new
clientele since it offers products and services for less. Sellers known that some buyers will be
attracted with the low price. If this is coupled with the right promotion, like “free consultation
on your first visit” or “free toaster for every purchase of a blender using a coupon,” this will
surely click.
Retain loyal clients
Businesses need to take care of its patrons and loyal clients to keep them coming back to the
business. Handing out discount coupons is one way of showing gratitude to your dear clients.
Some businesses offer exclusive discount or online coupons to their patrons, which make them
feel special.
Kelly Callen is an expert in writing articles for mobile advertising fields in Australia. She has
been working for Discount Coupons in Perth in MyPhoneVouchers for years.