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Social Media for Non-Profit Organizations

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George Wallace
George Wallace
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[object Object],For Non-Profit Organizations! June 14, 2011
[object Object],[object Object],Rebecca Slosberg Digital Marketing Facebook.com/DiscoveryCG Nick Lamothe General Manager www.discoverycomm.com @DiscoveryCG
Social Media for Non-Profits ,[object Object],[object Object],[object Object],[object Object]
You’re Already Doing It!
What Makes These Media Social? “ Social Media are primarily internet- based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interactions, and the construction of words, pictures, videos and audio… Businesses also refer to social media as user-generated content (UGC).” [Wikipedia]
 
What Makes This Media Social? ,[object Object],[object Object],[object Object],[object Object],[object Object]
OK, But WHY Should We Use It? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Cultivation
Three Major Platforms ,[object Object],[object Object],[object Object],[object Object]
BLOGGING 101 152 million – The number of blogs on the Internet (as tracked by BlogPulse). 73% of online users read blog posts, even if they aren’t aware of it.
What is a Blog? ,[object Object],[object Object],[object Object],[object Object]
Starting a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK 101 Facebook has 500 million users!
Facebook Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting with Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Everybody is Doing it!
TWITTER 101 In the past year alone, the average number of tweets per day has nearly tripled from 50 million to 140 million. *Huffington Post, March 2011
What is Twitter? ,[object Object]
Twitter Statistics ,[object Object],[object Object],[object Object]
Twitter is A LOT of Conversations! Conversation! Conversation! Conversation! Conversation! Conversation! Conversation! Conversation!
[object Object],[object Object],[object Object],Why is it Popular?
Starting with Twitter ,[object Object],[object Object],[object Object],[object Object]
LINKEDIN 101 LinkedIn users tend to be more senior: 46% are Management or Executive Level ‘THE’ Platform for professional networking
[object Object],[object Object],[object Object]
Setting Expectations ,[object Object],[object Object],[object Object]
Social Media is ONE Tool ,[object Object],[object Object],[object Object],[object Object]
Fundraising with Social Media ,[object Object]
Fundraising with Blogs ,[object Object],[object Object],[object Object]
Blog Anatomy Donate Button Personal Stories Pictures Facebook & Social Media Comments!
Fundraising with Facebook ,[object Object],[object Object],[object Object]
Fundraising with Facebook: Apps
Fundraising with Twitter ,[object Object],[object Object],[object Object],[object Object]
Work the Retweet
Work the Retweet ,[object Object],[object Object],[object Object]
Creating a group for people to network in on LinkedIn will allow you to get the message out!
Relaxing Your Grip ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the Rest? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],@ DiscoveryCG Facebook.com/DiscoveryCG

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Social Media for Non-Profit Organizations

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  • 5. What Makes These Media Social? “ Social Media are primarily internet- based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interactions, and the construction of words, pictures, videos and audio… Businesses also refer to social media as user-generated content (UGC).” [Wikipedia]
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  • 11. BLOGGING 101 152 million – The number of blogs on the Internet (as tracked by BlogPulse). 73% of online users read blog posts, even if they aren’t aware of it.
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  • 14. FACEBOOK 101 Facebook has 500 million users!
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  • 18. TWITTER 101 In the past year alone, the average number of tweets per day has nearly tripled from 50 million to 140 million. *Huffington Post, March 2011
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  • 21. Twitter is A LOT of Conversations! Conversation! Conversation! Conversation! Conversation! Conversation! Conversation! Conversation!
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  • 24. LINKEDIN 101 LinkedIn users tend to be more senior: 46% are Management or Executive Level ‘THE’ Platform for professional networking
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  • 30. Blog Anatomy Donate Button Personal Stories Pictures Facebook & Social Media Comments!
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  • 36. Creating a group for people to network in on LinkedIn will allow you to get the message out!
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