WordCamp Raleigh 2013 presentation by Steve Mortiboy of Semper Fi Web Design about SEO for authors

1. SEO FOR CONTENT AUTHORS
By Steve Mortiboy, Semper Fi Web Design

2. What is SEO?
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3. SERPS
(Search Engine Results Pages)
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4. Dispelling the Myths
1. Paid ads rank higher
2. I need to hire an expert
3. I need specialist knowledge
4. SEO is all about keywords and backlinks
5. SEO and ranking highly is important
6. SEO is all trickery and hidden code
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5. Controlling Search Results
What Google sees:
What Google displays:
The Title tag
The Meta Description
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6. Controlling Search Results
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7. Keywords
Meta Keywords
Google Hummingbird =
Smarter searches
Smarter search results
The death of keywords
Conversational search
More emphasis on well written content
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8. Authorship
Google displays author information in SERPS
Authorship data added to website source code
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9. Setting Authorship
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10. Verifying Authorship
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11. Testing Authorship
http://www.google.com/webmasters/tools/richsnippets
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12. The XML Sitemap
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13. Creating an XML Sitemap
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14. Submitting an XML Sitemap
https://www.google.com/webmasters/tools/
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15. Optimizing Content - URLs
DOMAIN
–
semperfiwebdesign.com
Extension
–
.com, .co, .net, .org
Page URL
–
/about-us/
Post URL
–
/training/wordpress-seo-for-beginners/
Subdomains/Subdirectories
–
store.semperfiwebdesign.com
semperfiwebdesign.com/store/
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16. Pretty Permalinks
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17. URL Structure
URL Structure:
http://semperfiwebdesign.com/services/web-design/
Navigation Menu / Page Structure
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18. Optimizing Content - Headings
My Report Title – H1
Opening paragraph of my report
Section Title – H2
Opening paragraph of my section
Paragraph Title – H3
Paragraph content
Sub Paragraph Title – H4
Paragraph content
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19. Optimizing Content - Headings
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20. Optimizing Content - Content
Your content it borez me
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21. Optimizing Content - Content
•
•
•
•
•
Bulleted Lists
Images
Infographics
Videos
Links
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22. Optimizing Content - Linking
Internal Links – /services/web-design/
External Links – http://wordpress.org/
Back Links – http://semperfiwebdesign.com/
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23. Optimizing Content – Internal Links
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24. Optimizing Content – External Links
Open external links in a new browser tab – target=“blank”
Ask Google not to follow this link – rel=“nofollow”
<a title=“WordPress.org” href=http://wordpress.org/ target=“_blank” rel=“nofollow”>
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25. Optimizing Content – Back Links
High Quality
Low Quality
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26. Optimizing Content – Images
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27. Social Media
Jetpack:
Publicize - http://jetpack.me/support/publicize/
Sharing - http://jetpack.me/support/sharing/
Facebook Like Box - http://jetpack.me/support/extra-sidebar-widgets/
Twitter Timeline - http://jetpack.me/support/extra-sidebar-widgets/
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28. Social Media – Open Graph Meta
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29. Social Media – Open Graph Meta
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30. Social Media – Open Graph Meta
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31. Google Analytics
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32. Adding Google Analytics Code
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33. Google Analytics Key Stats
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34. Google Webmaster Tools
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35. Google Webmaster Tools
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36. Google Webmaster Tools
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37. Checking Progress - Be Patient
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38. Incognito / Private Browsing
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39. Incognito / Private Browsing
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40. Site Search
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43. • Development
• Design
• SEO
• Support
• Security
• Performance