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BEYOND
CITATIONS
DANA DITOMASO
PARTNER, KICK POINT
@DANADITOMASO
It’s Google’s world.

We just
market in it.
Beyond Citations - What To Do Next in Local Search #searchfest
How do I come up?
Beyond Citations - What To Do Next in Local Search #searchfest
How do I stand out?
Beyond Citations - What To Do Next in Local Search #searchfest
Beyond Citations - What To Do Next in Local Search #searchfest
Beyond Citations - What To Do Next in Local Search #searchfest
Make your brand
interesting.
1.
Create a
referral army.
#blitzfit
2.
Find your
customers.
Get this: http://seogadget.com/fullcontact-api-excel/
3.
Learn regional
differences.
Edmonton
2.91%

Calgary
1.13%

Edmonton
3.51%

Calgary
6.82%
4.
Understand your
customer’s
lifecycle.
Beyond Citations - What To Do Next in Local Search #searchfest
5.
Not all
neighbourhoods
are equal.
Get the data in
Settings >
Locations >
View Location
Reports
6.
Get that extra
real estate.
92px

52px

52px
Bonus.
This didn’t work.
Can’t control
sitelink order.
THANKS!
DANA DITOMASO
PARTNER, KICK POINT
@DANADITOMASO

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