Presentation about a high level view on Search Engine Optimization (SEO). Onsite & offsite optimization, link building and general strategies on how to rank well and get decent traffic through the search engines...

1. Search Engine Optimization
Andreas Dittes / Dittes Ventures
Dittes Ventures UG / dittesventures.com

2. SEO = GO.
Google
Bing
Yahoo
2 %
4 %
3 %
1 %
90 %
T-Online
Other

3. SEO is just…
Onpage!
Good content (Text but also images, videos)
Good technology (Use Wordpress)
Readable by Google
Fast (Use WP-Cache)
W3C compliant / good structure (H, <title>, etc)
URL slug
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Offpage!
It’s just all about links
(Backlinks are the currency Google knows well)
…and social signals
(Better get your G+, T and F profile started)
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4. Wait theres more.
Snippet Optimization!
CTR -> Webmaster Tools
Sitelinks
Ratings
Google+ Authorship
http://schema.org
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Unified Search!
Rank with more than just Pages:
Images
Videos
Places
News
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5. Video Ranking.

6. Forget about…
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Pagerank
Meta keywords
Footer links
Invisible text
Cloaking
Keyword stuffing
Link farming
Article submission
Link exchange / reciprocal linking
Link marketplaces
(Keyword domains)

7. Linkbuilding.!
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Careful! Google knows what you do.
(keep a natural ratio of nofollow & vary link texts)
Quality trumps quantity
Continuity trumps (almost) everything!

8. Strategy.!
This or That!
Short head vs. long tail keywords
Aggressive vs. natural link building
Social first vs. SEO first
Lots of links vs. good content
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Good Strategy!
Longterm optimization
Planned from the start
Grow content / content calendar
Link / anchor text strategy
Modern technology, fast serving
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9. WWGD?!
Think about strategies Google would use to find relevant
content to prepare for future updates
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Social signals FTW!
Trustrank / Authorrank
Personalized search
Onebox (flights, hotels, weather, sports, etc…)
Mobile signals / mobile search

10. Example.

11. Example.

12. Tools.
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https://adwords.google.com/ko/KeywordPlanner/
https://www.google.com/webmasters/tools/
http://de.semrush.com/
http://www.seolytics.de/
http://ubersuggest.org/
http://www.wordstream.com/keywords
http://www.seitwert.de/
http://www.google.com/webmasters/tools/
richsnippets
http://www.opensiteexplorer.org/
http://www.backlinktest.com/
http://google.com

13. THX.
https://www.linkedin.com/in/dittes
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https://plus.google.com/+AndreasDittes
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https://www.facebook.com/dittes
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https://twitter.com/dittes
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http://andreasdittes.com
andreas@dittes.info