Strategy – synergy of communication.
Conversion, Cart value increase, Loyalty, New users, Recommendations, Product descriptions, E-mail Marketing, ROPO, Online ad paper, Mobile
5. Recommendations
Quartic
•
•
12% sales increase
15% customers increase
A/B test – Half of the users (group A) visitng Praktiker.pl was presented with the
recommendations generated by Quartic while the other half (group B) saw
standard recommendations.
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6. Product descriptions
The crucial element of any product page
•Product description
•Product photos
•Additional description, e.g. dimensions,
weight
•Sale or special offers
•Information whether a product is availale in
stationary stores
•The possibility to ask a question about a
product
•Opinions and notes by other buyers
•The possibility to recommend a product
•Suggested similar product chosen by other
users
•Product name and EAN
•Others
•Suggested most popular products
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8. Writing product descriptions
Laminated floor panels Elegance bubinga by Kronopol
work great in public-use spaces, such us shopping malls
or office buildings.
However, they will be also suitale for private houses or
apartments, being both children- and animal-proof. No
worries that they will get scratched or stained.
Their durability is guaranteed thanks to its 7 mm thickness
and AC3 class. The width is 193 mm and the length –
1380 mm.
White Classic in-doors by Windoor connect traditional look
with modern solutions. The frame. made from 44-mm
MDF board, is filled in with stabilizing „honeycomb”
insertion.
HDF covering painted with white Gori paint and the white
PCV inner frame create stand for good quality and perfect
looks.
The doors open to the right. They are 80 cm long.
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12. Product descriptins – results
• One month after adding Divante’s product descripitions was enough
to increase organic Google traffic by 120% based on the chosen key
words.
• Simultaneously with the traffic, the chosen products’ sales increased
from X k zł in July to 3X zł in August.
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15. E-mail Marketing
with recommendations
•
E-mail marketng conversion is
34,17% bigger than average
•
A single e-mail marketing visit
value is bigger than the average
visit value by 51,01%
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16. ROPO
Poorly
described
products
Too small font
No colours
The most
common
opinions
about the
website
Less products
presented than
the actual offer
in stores
Lack of small
products (nails,
etc.)
No weekly ad
paper
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19. Online ad paper
• The popular flash-based solutions have serious weaknesses:
• They do not work on most mobile devices
• They are a tough nut to crack for SEO
• Our ad paper is THE solution:
• Mobile
• Transparent for search engines
• A way to the future
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24. Strategy – synergy of communication
OOH
buy online!
TV + OOH + radio
– Maciek Gajwer and the washcloth
TV + OOH + radio
– Maciek Gajwer and the
shower cabin
TV + OOH + radio
– Maciek Gajwer and the lawn
mower
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27. Testimonials
•
In my opinion, there are two basic things that differ Divante from others.
•
First of all: passion. The people who I’ve had a pleasure to work with are experts in the field of
both Polish and international e-commerce, always looking for new tools, trends and the best
examples.
•
What is more – and this is another thing that I appreciate so much – they are eager to share their
knowledge and passion, with full engagement, to help companies like Praktiker develop their
online retail channels.
•
But most importantly, everything is planned to achieve the final goal – i.e. increase of sales and
the return of investment. That is why for me, working with Divante follows the „win-win” model.
They know that their client’s success is their own success, too.
•
–Krzysztof Włodarczak, E-marketing Manager, Praktiker
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28. Strategy
New users
Loyalty
11,45% sales
powered by email marketing
120% traffic from
the new product
descriptions
Conversion
Sales increase by
12% thanks to
recommendations
Quick effect!
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