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2. Innovation and thinking differently has always been the key success factor of Apple. It has always been the first one to create technically elegant products and others have followed it. Apple should keep innovating new products to stay ahead of competition.
3. Apple should remove proprietary, and support open source development to attract more developers around the world to write applications for Apple products.
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5. So Apple’s plan should be to go international, to grow and sustain its domination in the competitive industry. Implication for Marketing Mix<br />Product: Apple should continue with its innovative products internationally. Mobile technology is a fast growing technology in Asian countries like India and China. So focus on mobile devices in Asian countries would be a smart step.<br />Price: Apple should focus on the buying power of international market. It can go for medium pricing for the price sensitive Asian market and may be medium-high pricing for European and similar market.<br />Promotion: Apple should continue promotion of its products on the ground of innovation, style and technical elegance, internationally.<br />Place: Superstores like Wal-mart and best-buy in European market and online sale, shopping malls and education sector in Asian market.<br />By: Divya Mishra<br />