1. Olive Sittl, MBA
Am Gasteig 15 / 82396 Pähl (Munich)
+49 - (0) 8808 - 266334 / oliver.sittl@web.de
Current
Senior A & R / Regional Sales Manager G/S/A
Believe Digital Germany / Switzerland / Austria
- Selling BD‘s digital sales & distribution services to Entertainment-Labels, Aquistion
! of Artists & Repertoire on GSA level.!
- Evangelizing on the technological edge of BD‘s online marketing tools and online
! marketing solutions on B2B level at industry fairs, conventions and direct !
! customer acquisition meetings.!
- Representing as speaker on digital entertainment innovation at Universities and at
board level, engaging the team in new areas of technology. !!
Professional Experience
!
Vice President A & R, Business & Company Development BELIEVE DIGITAL
GMBH, GERMANY; International Digital Distributor, (2009 – 2011) !-
Acquisition of Entertainment-Labels, Artists & Repertoire
- Overseeing all Marketing & Sales activities
- Responsible for int. Company Strategy & Organizational Development !
RTL 2 Publishing, RTL 2 Television, GERMANY (2002 – 2011) !
Continuing consulting position at TV Station RTL 2’s music publishing company “RTL 2
Publishing” as General Manager in close cooperation with BMG Publishing / Universal
Publishing.
Ø overseeing all activities regarding music at TV station RTL 2: !
Managing Director (2007 – 2009)
Perspektive Film Music Publishing/VIP International GmbH, Munich, GERMANY ! In charge of running VIP Media Group, Oliver Sittl followed Marcus Schöfer as VIP
International’s Managing Director, overseeing the company’s music and merchandising as
well as company owner personal film production activities (www.vip-media-group.com) . !
Head of Music and Vice President A&R / Soundtrack Supervision (2005 – 2007)
VIP International GmbH, GERMANY
Joined the joint venture of RTL 2 / VIP International as Head of Music and Vice President
A&R / Soundtrack Supervision to form VIP’s own music label and music publishing company,
as well as a digital distribution outlet for it’s soundtracks in 2006.
Ø Worldwide Marketing Management on Dark Kingdom: The Dragon King
(USA) ... aka Sword of Xanten (UK: theatrical title) http://www.imdb.com/title/
tt0387541/ and Music Supervision of Film Project like “Ask The Dust” with
composer Hans Zimmer and his people at “Remote Control, USA”.
Ø Licensing of established tracks for VIP Music Label “Perspektive” with global
record companies as well as finding new tracks for original production with
artists, music authors, composers and music producers.

2. - All contractual work involved personally executed.
- Direct negotiations with artists like Ritchie Blackmore, E Nomine,
Evanescence or Manowar and / or their respective management
representatives. Advised and supported advertising and retail teams.
- Representing company at industry fairs like MIDEM, Cannes, France !
Director A & R Marketing, int. Exploitation & Business Affaires (2002 – 2005)
Media Spirit / RTL 2 Television, GERMANY
Joined TV station RTL 2’s music label „Media Spirit“ as Director A & R, international
Exploitation & Business Affaires,. A&R-work for shows like “Big Brother” as well as
Media Spirits own artist roster.
Ø Developed a marketing communication strategy how to develop artists via the
TV station. Advised and supported advertising and retail teams:
- Identified the children TV segment, especially the Japanese Anime Films,
as strategic segment for artist development
- Developed a TV format with Anime-Singer-Voice-Artist Barbi Schiller for a
TV format (“Pokito TV”; www.rtl2.de ). !
Vice President of Artist & Repertoire (1999 – 2002)
Koch Records / Koch Entertainment – Munich & NY, GERMANY / USA
Helped building up the European side of Koch Entertainment’s Rock/ Pop/ Hip-Hop
imprint with acts like Slash's Snakepit (Guns & Roses), RZA, Wu-Tang Killa Bees, KRS-one
etc. by conceiving and executing innovative and high-profile marketing initiatives.
Ø Had big successes with the “Pokémon TV Soundtrack” (Double Platinum with
sales of over 600.000) that I localized + supervised for the German Version.
!
Head of Music Marketing Communication (1997 – 1998)
Magix Entertainment Berlin & Munich, GERMANY
Joined MAGIX to realise the company’s aspiration to form and build up a music recording
and publishing department as their Head of Music. Established label and music
publishing structures and led a team of three people. !
Director of Artist & Repertoire (1997 – 1998)
edel Records Hamburg & NY, GERMANY / USA,
Ø Signed a world wide deal with Ritchie Blackmore’s Renaissance/Pop- Projekt
"Blackmore's Night" that became the company’s biggest international seller
for almost a decade. !
“International A&R / Marketing Manager” (1993 – 1997)
BMG / RCA Hamburg, GERMANY
BMG RCA’s Managing Director Michael Anders first offered a position in BMG RCA’s
business affaires department in Hamburg, which soon was altered to “International A&R /
Marketing Manager”, responsible for
Ø selecting, marketing & breaking acts as diverse as Take That (> Robbie
Williams), Tool & Wu-Tang Clan.
Ø As Label Manager of such renowned entities as RCA, Zoo Entertainment,
Rick Rubin’s American Recordings and Rap Label Loud, I oversaw the
marketing communication of such big acts as ZZ Top, Deep Purple, Rainbow,
Bruce Hornsby, The Black Crows, Slayer and Johnny Cash.

3. !
Education !
2008 Executive MBA “іcommunicate! - for Communication and
Leadership” – Technische Universität München (TUM), Munich, Germany
www.communicate-program.de & Tsinghua University, Beijing, China
www.media.tsinghua.edu.cn
(i.e. Marketing Communication, Corporate Finance and Valuation, Value Creation and
Communication, Controlling, Communicating Organizational Change and Innovation,
Leadership in Global Project Teams, Entrepreneurial Finance and Business
Planning, Micro- and Macroeconomics, Corporate Strategy, IS Governance & Knowledge
Management Processes, Managing Leadership Excellence) !
1988 Juristisches Staatsexamen - Ludwig-Maximilians-Universität
München (LMU; Law-School Munich University), Munich, Germany !!
Languages !
German – Native Speaker
English – almost native speaker due to extensive work with anglo-american
partners and top-mark (# 1) in University entry exams at Luitpold-Gymnasium
München, Munich, Germany
French – Fluent to the level of business negotiations. Top-mark (# 1) in
University entry exams at Luitpold-Gymnasium München, Munich, Germany
Latin – High School degree
Spanish & Italian – Some knowledge
!
Professional Experience while at University !J
ournalist (1982 – 1989)
Süddeutsche Zeitung, Munich, GERMANY
Ø Working for the “Feuilleton” / Art section of Germany’s most respected
newspaper department, writing mostly reviews on concerts of big rock
and pop acts performing in Munich.
Ø Occasionally writing for the Sports section, mostly reports on alpine
slopes, skiing conditions, ski tests and resorts. !
VJ and Talk Show Host (1985 – 1991)
Tele 5 / Music Box & TV Weiß-blau/ Tele München
Ø TV Journalist and VJ for Germany’s first Music Television Channel, with
own shows “Backstage” and “Hard & Heavy”, interviewing guests like
Ted Nugent or Van Halen’s David Lee Roth, that were smuggled into
east Germany and eventually shown in Russian cinemas during
Perestroika. Station was taken over by Berlusconi and subsequently
turned into sports channel DSF.
Ø Tour Manager for big international music acts like Paul Young, Sandra,
The Stranglers, Stevie Ray Vaughan, Tina Turner, John Farnham etc.

4. Computer Skills & Other Interests
! !
MS Office (Word, PowerPoint, Outlook, some Excel,),but now Pages,
Keynote, Numbers due to switch to MAC. Adobe and Internet research.
Developed local Web 2.0 project with friends. !
Music: played classical guitar and mandolin since the age of 8, switched to
electric guitar turning 13, started an art rock band with 16 that turned J.R.R.
Tolkien’s “Lord Of The Rings” into some sort of aural literature soundtrack,
that won the band “Anduin” an award but no record contract. Still playing on
an off in that band and had some appearances as back-up musician in TV
shows (i.e. with Rod Steward). Anyway, still enjoy discovering and listening in
every media aspect, Literature, Photography, Movies and the Internet! !
As a son of a director of photography (father) and a photographer & travel-journalist
(mother), this multi-media affinity is probably a result of early
childhood imprinting. !
Various Outdoor activities – especially skiing (ex-Vice-Champion of Munich in
Downhill Ski Racing) and football (I play in RTL 2’s team…) !!
!