1. Transfer of Technology
from
Research & Development
Lecture by:
by:
Djadja.Sardjana@gmail.com
29-Jul-09
29-Jul- IMT MM-Biztel
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2. Transfer of Technology
from
Research & Development
Definition and Scope
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3. The Transfer of Technology
The process of sharing of skills, knowledge,
technologies, methods of manufacturing,
samples of manufacturing and facilities among
governments and other institutions to ensure
that scientific and technological developments
are accessible to a wider range of users who
can then further develop and exploit the
technology into new products, processes,
applications, materials or services
http://en.wikipedia.org/wiki/Technology_transfer
4. IBM R&D Division
(H.Cohen, S.Keller, D.Streeter)
H.Cohen, S.Keller, D.Streeter)
Sangat bebas dalam ber-improvisasi dan tidak
ber-
terganggu oleh divisi lainya.
lainya.
Berkontribusi dalam produksi dengan dukungan
teknologi terbarunya.
terbarunya.
Menemukan alternatif baru untuk berkontribusi
dalam peralihan teknologinya
Membantu dalam memenangkan keuntungan
finansial masa depan
27 cabang tersebar di dunia, 3 Lab
dunia,
Pengembangan utama di Yorktown-heights,
Yorktown-
San-
San-Jose, dan Zurich.
5. Japan Experience
(Clark & Fujimoto 1983)
Pengalihan teknologi utk kompetisi jangka
panjang.
panjang.
Face to face
Menganut pengalaman sukses yang lalu dalam
improvisasi berdasar spesifik pasar.
pasar.
Perlu dorongan dari level manajer eksekutif
Kontrol dilakukan di semua lini sampai ke
pemasarannya.
pemasarannya.
6. Prequisites
Advanced Technology Group
Advance technology competes with
research
Voice of Customer (Outsider)
Pressing from external market place
Maintain the “skunk work” in research
Joint participation from the major
stakeholder
Physical Proximity
7. Knowledge Transfer
Primary Factors
Technical Understanding
Feasibility
Advance Development Overlap
Growth Potential
Existence of an Advocate
Advance Technologies Activities in
a Development Laboratory
External Pressure
Joint Programs
8. Knowledge Transfer
Second Factor
Timelines
Internal Users;
Government Contracts
High-
High-Level Involvement
Individual Corporate Responsibility
Proximity
9. Transfer of Technology
from
Research & Development
Challenge and Strategy
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10. ISSUES RELATED WITH NEW TECH
STRATEGIC BUSINESS
UNIT
Resources
Management
Champions
Market
integration w/ Funding
tech. Funding
Market / Operational Shareholders
Customer Customer Benchmarkin
Supplier Piloting &
g
Relationship Prototyping
Introduction Phase
Operational Experience
Ancillary Technical &
Supporting Processes
People Innovation Government
Relationship Communication / Involvement Support Support and
Supplier
Cross Functional Team Other
Stakeholders
Personnel Selection
Employee Evaluation &
Remuneration
Training
Organization
Culture Change
Modification Organization
Structure 10
Driving Org Change
11. PAVITT ON 21ST INDUSTRIAL CHALLENGE
1. Supplier dominated; 1. Fluid State;
2. Scale intensive;
3. Information intensive; VS 2. Transitional State;
4. Science based;
3. Specific State
5. Specialist Suppliers
PAVITT’S 1990 Abbernathy & Utterback’s 1978
11
12. FOUR BLOCKER GENERIC CASES
high
UNSTABLE CORE
POSITIONS TECHNOLOGIES
technological
attractiveness
DEAD END LEFTOVER
TECHNOLOGIES TECHNOLOGIES
low
low technological high
competitiveness
12
13. FOUR BLOCKER STRATEGIC CASES
high selective full
investment commitment
follower strategy
technological
attractiveness
weak
no investment investment
low
low technological high
competitiveness
13
14. Strategic Frontier To Be Explored
N
Frontier to be explored
In the Discovery Process
Strategic Frontiers
W Current E
Business
Incremental Business
Opportunities
S
18. An Evolutionary Framework in
Established Firms
Autonomous
Strategic
Strategic
Context
action
Concept of
Corporate
Strategy
Induced
Structural
Strategic
Context
action
19. Designs For Corporate
Entrepreneurship
3 6 9
Special business Independent Complete
Operational relatedness
Unrelated
units business unit Spin-
Spin-off
2 5 8
Partly
New product New venture Contracting
related
department division
1 4 7
Strongly Direct Micro new Nurturing and
related integration venture contracting
department
Very important Uncertain Not important
Strategic importance
20. From Research to Commercialization
Item Gagasan Start – up Penumbuhan Penguatan
Market
Study; Precomm B A;
Screening; FBA; Prod. start-
Kegiatan Market & Tech. Market launch
Prod. Dev; up.
Assessment
Validation;
Trial Prod.
Pembiayaan Pre-seed Seed Venture Capital Expansion
Business
Dana Pribadi; Stock Market;
Sumber Angel; Bank;
Pemerintah; IPO;
Pembiayaan Pemerintah; VC Company.
Sponsorship.
Sponsorship.
Persentase
5.63 % 46.48 % 21.11 % 26.78 %
Pembiayaan
20
23. Idea Initial Screen
G-1 (must meet and should meet
criteria)
Preliminary Investigation Stage - 1
Scoping of project
Second Screening
G-2 (must meet and should meet
criteria)
Detailed Investigation Stage - 2 Decision on Business Case
(Business Case Development) Financial Analysis
Business plan and justification
G-3
Development Stage - 3
Design and development of Post Development Review
product Design, customer value,
G-4 production capabilities
Testing and Validation Stage - 4
Test trial in lab, market place to
Pre-commercialization
verify and validate the product and
Business Analysis
its marketing and production G-5 Quality, production capabilities,
marketting, etc
Full Production and Stage - 5 Post
Market Launch
Commercialization full Implementation
production and selling Review
25. Transfer of Technology
from
Research & Development
Conclusion & Final Words
Fahmi-Indris.
Knowledge-
Transfer
5m
29-Jul-09
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