Widyatama Lecture Applied Networking IV Week03 Mobile Networking

1. Applied Networking-IV (2231114)
Lecture Week-3
Mobile Networking Part-3
Lecture by: Djadja.Sardjana, S.T., M.M.
Djadja.Sardjana,
www.slideshare.net/djadja
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2. Mobile Device
The Evolution Of
Mobile Phones
3m06
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3. Mobile devices
Pager PDA Laptop/Notebook
• receive only • graphical displays • fully functional
• tiny displays • character recognition • standard applications
• simple text • simplified WWW
messages
Sensors,
embedded
controllers
Mobile phones Palmtop
• voice, data • tiny keyboard
• simple graphical displays • simple versions
of standard applications
www.scatterweb.net
performance
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4. Mobile Device Environment
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5. Mobile Ecosystem
Network
Mobile Operator
/PAN/WAN
Platform Channels
OS, Silicon Distributors
Integration
Devices Services
OEM/ODM
SI, SP
Solutions
ISV / IHV

6. Mobile Device Ecosystem
Smart
Devices with an Open
Platform
Mobile
Operator
Increased Access to New
Profitability Business Partners
Ecosystem
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7. Mobile Computing Devices
personal digital assistant (PDA)
A handheld computer principally used for
personal information management
smartphone
Internet-
Internet-enabled cell phone that can support
mobile applications
Blackberry
A handheld device principally used for e-mail
e-
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8. Effects of device portability
Power consumption
limited computing power, low quality displays, small disks due to
limited battery capacity
CPU: power consumption ~ CV2f
• C: internal capacity, reduced by integration
• V: supply voltage, can be reduced to a certain limit
• f: clock frequency, can be reduced temporally
Loss of data
higher probability, has to be included in advance into the design
(e.g., defects, theft)
Limited user interfaces
compromise between size of fingers and portability
integration of character/voice recognition, abstract symbols
Limited memory
limited value of mass memories with moving parts
flash-
flash-memory or ? as alternative
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9. Mobile Device Growth
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10. Mobile Device Strategy
Smart Device Focus
Familiar Applicationx
Standards Based, Rich APIs Pocket PC
Best Wireless Platform
Extensible & Flexible
Smartphone
PDA
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11. Mobile Data Opportunity
Redefines the PC and mobile experiences
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12. Mobile Device Subscribers
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13. Handset for Mobile Video
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14. Handset with Wi-Fi
Wi-
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15. Mobile Device Mobile
Evolution
3m06
Evolution
Moore’s Law is in effect
Consumer demand is driving
innovation
Current mobile device
ecosystem is generating
more opportunities –
enhancing value and
productivity
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16. Maturity of Mobile Apps/Services
Mobile Data: From gimmick to lifestyle changing…
3rd Party Innovation requires an “Open” mentality
Operator must be positioned to meet customer needs
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17. Trends: devices
• End user wants the my-service-anywhere experience
• New intelligent & powerful device classes already start to support this goal
DATA CENTRIC
Fixed Mobile Convergence
driven by disruptive wireless
access technologies
Voice/Data Voice/Data
Convergence and CTI
by leveraging Internet as
Upcoming Convergence with multimode
Platform Device Classes broadband mobile access
VOICE CENTRIC
Fixed Mobile Convergence
driven by operators service
offering innovations
low mobility requirements high
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18. Converged Devices
PCs DATA Mobile
TVs PDAs
Upcoming
FIXED Device MOBILE • End user wants
Classes the my-service-
anywhere
experience
• New intelligent &
powerful device
Fixed Mobile
Phones classes already
Phones
start to support
VOICE
this goal
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19. [Mobile Device – An Important Market Segment for WLAN]
Date: 2009-04-09
2009-04-
Authors:
Name Affiliations Address Phone email
Chunhui (Allan) Samsung 75 W. Plumeria Dr. +1-408- c.zhu@samsung.com
Zhu Electronics San Jose, CA 95131 544-5667
USA
Youngsoo Kim Samsung Mt. 14-1 Nongseo-Ri, +82-31- kimyoungsoo@samsung.com
Electronics Giheung-Eup, 280-9614
Yongin-Si, Gyeonggi-
Do, Korea 449-712
April 2009 C Zhu, YS Kim / Samsung Slide 19

20. Outline
Some numbers
Looking beyond the numbers
Emerging Wi-Fi applications on
Wi-
mobile/portable devices
Summary
April 2009 C Zhu, YS Kim / Samsung Slide 20

21. $1,000,000,000,000
April 2009 C Zhu, YS Kim / Samsung Slide 21

22. $1 Trillion Mobile Industry
To compare,
The print (book, newspaper, magazine) +
broadcasting industry (radio, TV): ~0.5 T
The advertising industry: ~0.5 T the number: Breaking down
The beverages industry:Service: ~ 800 Billion <1T
The food industry: ~1 T Handset: >150 Billion
The car industry: >1 T NWK equipment: < 50 Billion
Japan GDP: 4.5 T
Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile
(12/10/2008), by Tomi T Ahonen
April 2009
USA GDP: 14 Zhu, YS Kim / Samsung
C
T Slide 22
World total GDP: ~ 55 T

23. 4,000,000,000
April 2009 C Zhu, YS Kim / Samsung Slide 23

24. 4 Billion Mobile Phone Subscription
That is 60% of the population on the planet 2008 Data:
To compare
There are 800 million cable/satellite TV – the global mobile
subscriptions. phone shipment
was totaled at
There are 850 million cars. 1.213 billion.
There are 950 million personal computers.
There are 1.2 billion fixed landline phones. – the total sales of
There are 1.2 billion people use email. new personal
There are 1.3 billion internet users. computers, laptops
There are 1.4 billion television sets on the planet and desktops, is
about 270 million
There are 1.5 billion unique credit card holders
Note: Source:
1/3 of the mobile phone owners has two or more ResearchInChina
mobile subscriptions. So the unique mobile phone
owners is 3.05 billion (46% of the planet's
population)
Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile
(12/10/2008), by Tomi T Ahonen
April 2009 C Zhu, YS Kim / Samsung Slide 24

25. 141,000,000
April 2009 C Zhu, YS Kim / Samsung Slide 25

26. 141 Million Wi-Fi Phones in 2009
Wi-
This number in 2008 is 56 million, an increase of 52 percent from 2007
(source: WFA).
If realized, it would be an increase of 152% over the 2008 number.
Cellular-Wi-Fi Phone
(56m, +52%)
44 percent of smart 14.5%
phones currently have
Wi-Fi (Feb. 2009) 37.2% Stationary CE
12.4% (48m, +51%)
This number will grow
to
• 300 mln by 2011, 18.4%
Notebook Portable CE
and
(144m, +23%) (71m, +33%)
• 520 mln by 2014
(90% of the smart WiFi chip shipments of 2008
phones will have Wi-
(source:Fi)
2009 numbers predicted by ABI Research, 2008 numbers from WFA and In-Stat).
April 2009 C Zhu, YS Kim / Samsung Slide 26

27. Global Mobile Phone Shipment and Overall
Proportion of Smart Phone, 2007-2012E
2007-
Data from ABI
Research:
The market for
smart phones will
grow from around
10% of the total
handset market in
2007 to 31% of the
market in 2013
Global Smart Phone Market & Industry Chain Report, 2008-2009
http://www.researchinchina.com/Htmls/Report/2009/5644.html
April 2009 C Zhu, YS Kim / Samsung Slide 27

28. The Growing Smartphone
Sector
Converged Mobile
Devices
– aka smart phones,
– a subset of mobile
phones, converged
mobile devices
feature a high-level
operating system that
enable the device to
run third-party
applications in
addition to voice
telephony.
Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 2009
April 2009 C Zhu, YS Kim / Samsung Slide 28

29. What is driving it?
The consumers love it
77% of users of Wi-Fi-enabled mobile phones are completely or
Wi-Fi-
very satisfied with their device
• a higher rate of satisfaction than that reported by users of mobile
phones without Wi-Fi.
Wi-
74 percent of people who have Wi-Fi on their mobile phone use it
Wi-
77 percent say they will seek Wi-Fi in their next phone as well.
Wi-
Users of phones with Wi-Fi say they like their phone twice as much
Wi-
as those who have phones without Wi-Fi.
Wi-
The manufacturers like it
"The surprising thing in the survey is that Wi-Fi ends up being
Wi-
a growth driver for the smart phone," (Edgar Figueroa, WFA)
phone,"
Data based on ABI survey done in February 2009: 1,000 U.S. mobile phone users between the
ages of 18 and 59. Sample error was + or - 3.08 percent.
April 2009 C Zhu, YS Kim / Samsung Slide 29

30. What is driving it?
Even the carriers like it !
Carriers tend to agree that Wi-Fi is complementary to other networks,
Wi-
including 3G and 4G cellular.
As flat rate data plans increase, wireless operators can leverage Wi-Fi
Wi-
capable handsets to
• offload data intensive applications (act as an unlicensed femtocell),
• reduce licensed spectrum usage,
• improve in-building coverage, and
in-
• offer new services to new markets
• entice new subscribers and reduce turnover (e.g. ATT and T-mobile)
T-
“…it is clear that Wi-Fi offers a competitive advantage for both
Wi-
manufacturers and carriers. A growing number of carriers
worldwide have included Wi-Fi phones in their offering, and all of
Wi-
the major handset makers now include the technology in their
flagship products."
• Michael Morgan, industry analyst, ABI Research
April 2009 C Zhu, YS Kim / Samsung Slide 30

31. What does Wi-Fi do for Mobile
Wi-
Phone?
Mobile Phone
Description Wi-Fi’s Role
Function
Internet Access Web browsing, mobile YouTube, connecting to AP/wireless router
and networking other home/office devices (DLNA), remote connection
control, AV streaming
Communications VoIP telephony, video phones, instant AP/wireless router
messaging, email connection
Entertainment Digital camera, video recorder, game console, Upload/download
mobile TV, media player multimedia content
Social Life Connect to online communities or local social AP/router or P2P
networks (mobile blogging, Twitter, mySpace, connections
facebook, Linkedin, RSS feed or myMoSoSo)
Navigation Indoor navigation using WiFi AP triangulation
Advertising Location based coupons and etc. AP connection
April 2009 C Zhu, YS Kim / Samsung Slide 31

32. Emerging Wi-Fi Applications
Wi-
Mobile Hotspot
VoWi-
VoWi-Fi Phones
eBook/ePaper Readers
Wi-Fi Remote Controls
Wi-
Wi-Fi on Portable CE Devices
Wi-
April 2009 C Zhu, YS Kim / Samsung Slide 32

33. WalkingHotSpot
It transforms 3G/Wi-Fi S60 or
3G/Wi-
Windows Mobile smart phones
into hotspots
Features:
Connectivity Anywhere
Low Cost
• one-time fee of $25 for SW
one-
Easy Setup
Multiple Connections
• up to 5 simultaneous
connections
April 2009 C Zhu, YS Kim / Samsung Slide 33

34. More Similar Software/Service
3 has launched its
3Spot service by For Windows Mobile ($29.99)
partnering with Joiku http://us.wmwifirouter.com/
http://www.three.com
.au/3spot
For Symbian S60v3 and S60v5
JoikuSpot Light: Free
JoikuSpot Premium: 15 EUR
http://www.joikushop.com/index.php
For Android, PalmOS, Windows
Mobile, BlackBerry and iPhone Atheros AR6002 provides
http://www.junefabrics.com/index.php soft AP capability
April 2009 C Zhu, YS Kim / Samsung Slide 34

35. VoWi-
VoWi-Fi
The Belkin Samsung t409
Wi-Fi Phone for T-Mobile
for Skype HotSpot@Home
service.
The upcoming
D-Link V-CLICK
The D-Link GSM/Wi-Fi
DPH-541 Phone
April 2009 C Zhu, YS Kim / Samsung Slide 35

36. eBook/ePaper Readers
The iRex’s iLiad
allows both read
and write.
Equipped with Wi-Fi.
The BeBook
eBook reader by Fujitsu’s World First Color
Endless Ideas. E-Paper Terminal FLEPia
Equipped with With Wi-Fi (2009)
Wi-Fi (2009).
April 2009 C Zhu, YS Kim / Samsung Slide 36

37. Wi-Fi Remote Control
Wi-
Home Control Panel
TSU9800/37 by Philips
SimpleRemote
SR 1500 Digital by OpenPeak
Media Remote also provide VoIP
by Tvcompass function
April 2009 C Zhu, YS Kim / Samsung Slide 37

38. Portable CE Devices
Portable
Media Players Game Console Digital Cameras / Photo Frames
PSP By Sony SAMSUNG SPF-72V Eye-Fi Card
iPod Touch
Easyshare-One DSC G3
By Apple Wii By Nintendo By Kodak By Sony
April 2009 C Zhu, YS Kim / Samsung Slide 38

39. Finally, There is Wi-Fi Robot !
Wi-
This will be
another huge
market in the
future !
Source: http://hackedgadgets.com/2008/09/17/wifi-robot-with-camera/
April 2009 C Zhu, YS Kim / Samsung Slide 39

40. Summary
Wi-Fi applications are getting diversified
Wi-
While some requires high throughput
Others may impose additional requirements
Mobile device is a huge market for Wi-Fi
Wi-
and is growing rapidly
One day the number of mobile/portable Wi-Fi
Wi-
devices will exceed that of fixed Wi-Fi
Wi-
devices.
Suggest 11ac TG consider support for
Aprilmobile/portable devices when working on 40
2009 C Zhu, YS Kim / Samsung Slide
functional requirements

41. Conclusion & Final Words
Mobile
Phones of Case
the Study
future-52s
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42. How should technology Which distinctive
and innovation be technological
organized and competences and
managed? capabilities are
1 necessary?
6
Which
When, how and
Questions technologies
should be
where should new
technology be Technology 2 used to
implement
introduced to the product and
market?
Strategy Should service?
5 Answer 3
Should technologies
be sourced internally 4 What should be the
or externally?
level and timing of
investment in
Source: Burgelman, Strategic Management of Technology and Innovation technology
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43. End – End Experience is Critical
Improving customer experience – ensuring choice and
innovation at affordable price points
A fair playing field will focus service providers on meeting
consumers’ growing needs
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