Growth hacking introduction @ Sup de Pub

1. The Growth Hacking
March 2016
Daniel Jarjoura
@Djarjoura

2. The Growth Hacking
February 2016
Daniel Jarjoura
@Djarjoura

3. DON’T WAIT THE END TO ASK
QUESTIONS!

4. Ladies and
gentlemen, this is
your captain
speaking

5. ABOUT ME
2012 - 2015
STARTUPS / INVESTMENTS
2006 - 2012
BUSINESS DEVELOPMENT
PRODUCT MANAGEMENT
2000 - 2006
COMPUTER SCIENCE
ELECTRONICS
2015 - NOW
EDUCATION

6. ABOUT ME
2012 - 2015
STARTUPS / INVESTMENTS
2006 - 2012
BUSINESS DEVELOPMENT
PRODUCT MANAGEMENT
2000 - 2006
COMPUTER SCIENCE
ELECTRONICS
2015 - NOW
EDUCATION
CHECK IT OUT NOW!!
www.studiio.co

7. GROWTH HACKING

9. GROWTH HACKING

10. GROWTH HACKING

12. THAT’S THE BEST IMAGE I FOUND TO
ILLUSTRATE GROWTH HACKING…

13. “ Growth Hacker is
the new VP
Marketing “
Andrew Chen
Head of Growth - Uber

15. THE FAMOUS AIRBNB
GROWTH HACK

16. BEFORE LISTING YOUR COUCH ON
AIRBNB, THERE WAS CRAIGSLIST

19. LESSONS LEARNED
1/ BUILD A GREAT PRODUCT
2/ USE INEXPENSIVE ENGINEERING TECHNIQUES
3/ FOCUS ON GROWING USER/CUSTOMER BASE
4/ PUT YOURSELF IN YOUR USER’S SHOES
5/ MEASURE AND LEARN

20. 1/ BUILD A GREAT PRODUCT

21. “ BECAUSE WE DON’T
BELIEVE IN TECHNOLOGICAL
CHANGE (WE ONLY SAY WE
DO), WE ACCEPT BAD
COMPUTER PRODUCTS WITH
A SHRUG; WE WORK
AROUND THEM, MAKE THE
BEST OF THEM AND BARELY
EVEN NOTICE THEIR DEFECTS
— INSTEAD OF DEMANDING
THAT THEY BE FIXED AND
CHANGED ”
DAVID GELERNTER
PROFESSOR OF COMPUTER SCIENCE AT YALE UNIVERSITY
PROPHESIED THE RISE OF THE WORLD WIDE WEB

22. BEFORE, COMPUTING PRODUCTS
LOOKED LIKE THAT

23. AND THEN…

25. WHAT MAKES A GREAT PRODUCT?

26. DELIVERS ON A SINGULAR VALUE
IN A WORLD-CLASSY WAY

27. SIMPLE, INTUITIVE AND
ANTICIPATE NEEDS

28. EXCEEDS EXPECTATIONS

29. EMOTIONALLY RESONATES

30. CHANGE THE USER’S LIFE TO THE
BETTER

31. 2/ USE INEXPENSIVE ENGINEERING
TECHNIQUES

33. THE HOTMAIL STORY

34. THEY RAISED 300K$
AND BOUGHT A LOT
OF ADVERTISING

35. WITH NO RESULTS

36. “P.S. : I LOVE YOU.
GET YOUR FREE EMAIL AT HOTMAIL”

37. WHEN THEY SOLD TO MICROSOFT 1.5 YEARS
AFTER LAUNCH, HOTMAIL HAD 12 MILLION USERS

39. 3/ FOCUS ON GROWING USER/
CUSTOMER BASE

40. “ A GROWTH
HACKER IS A
PERSON WHOSE
TRUE NORTH IS
GROWTH ”
SEAN ELLIS
GrowthHackers.com

41. OVER 500K DAILY ACTIVE
USERS IN JUST 1 YEAR!!!

42. WHEN SPOTIFY STARTED, THEY TOOK ADVANTAGE
OF FACEBOOK’S POST ON YOUR BEHALF FEATURE

44. 4/ PUT YOURSELF IN YOUR USER’S
SHOES

45. THERE’S ALWAYS AN EMPTY CHAIR AT
AMAZON’S MEETINGS:
THE CUSTOMER’S

46. IN 2010,
STANFORD GRAD
KEVIN SYSTROM
LAUNCHED A
LOCATION-BASED
APP CALLED
BURBN

47. “ IN MANY WAYS,
BURBN WAS GETTING
A BUNCH OF PRESS,
BUT IT WASN’T TAKING
OFF THE WAY WE
THOUGHT IT WOULD.
WE FOUND PEOPLE
LOVED POSTING
PICTURES, AND THAT
PHOTOS WERE THE
THING THAT STUCK ”
KEVIN SYSTROM

49. 5/ MEASURE AND LEARN

51. ETSY’S A/B TESTING PRACTICES

53. THE TEST

54. THE RESULTS

58. NOW IT’S YOUR TURN!