Tesla Motors is expanding its electric vehicle business in North America by opening new stores in Seattle, New York, Munich, Toronto, Vancouver and Montreal. The document discusses Tesla's marketing plan to promote electric vehicles and the "green movement" through strategic placement of stores and well-timed press releases, while acknowledging competition from other eco-friendly electric vehicles. It also mentions Tesla is currently the only highway-capable electric vehicle available in North America and will introduce a 7-seat sedan in 2011.