In this presentation, David Jenyns talks about the importance of web design and usability. He points out that websites should not be about you but about your potential clients. He also explains that each web page should have a unique purpose and target 1 keyword. Want to know more about how you can market your business online? Visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/

1. WEBPAGE DESIGN + USABILITY
It’s not an eff’n brochure.

2. WHY HAVE A WEBSITE ?
• To make sales online (e-commerce site)
• It’s a digital sales person
• To get the phone to ring
• It’s a lead generation tool

3. 1 PAGE = 1 PURPOSE
• Every individual page of your website should have 1 purpose
• A confused person doesn’t take action
• Options = Confusion

4. 1 PAGE = 1 KEYWORD
• Each page should ‘target’ one specific keyword
• Helps the rankings
• Helps the conversions

5. HELPTHEM PICK UPTHE PHONE...
• Have a call to action on EVERY page
!
• Make your phone number FINDABLE.

6. IT’S ABOUT THEM NOTYOU
• Talk about the results, services+ benefits:
• No one really cares about your history
and bio

7. HOT SEATS
Your Sites OR Competitors.

8. WHY SPLITTEST ?
Red button increased conversion by 21.4 %
http://www.abtests.com

9. WHY SPLITTEST ?
Slight changes resulted in a 6.1% conversion increase
http://www.abtests.com

10. WHY SPLITTEST ?
65% Better Bounce With Prominent Holiday Message
http://www.abtests.com

11. HOWTO SPLITTEST
• Google Analytics
• Google Website Optimiser

12. GOOGLE ANALYTICS
Let’s Play