This transcript is the seventh session from the Lights Camera Profit Seminar. It talks about how how to earn money with your web videos. To learn more about web videos or to watch the other workshop sessions, visit http://www.melbournevideoproduction.com.au/video-seo/web-video-tutorials/

1. VIDEO MONEY
Time to cash in on what you've learnt.
David: In this session, we’re going to talk about
everything that you’ve learned now, how to
take that and make some money out of it. We
gave you all the different techniques, we’ve
had a pretty full on day when you think about
it. We started off, Ben talked about why video
is important. Then we talked about what equipment you need, how do you record, how
you go ahead and then start to edit that recording, then how do we distribute.
Videos for Local Business
Now I’m going to say, well, how do we take
everything that you’ve learned today and then
apply it into cash? A really good placed to start,
you might already have a business or you
might not have a business. If you don’t have a
business, I thought I might give you a few little
business models and ways to get started yourself. Some of these, you need to think about
where you are in your own particular business right now and think about how you can
incorporate it into what it is that you’re doing. Some of these may fit for you, some of them
may not.
Firstly, why not set up a business where you’re offering video services? There is a big
demand for local business wanting these types of videos. We went over some pretty high
level material and a lot of businesses out there have just no idea about this yet. They need
it so badly. It’s a big part of what we’re now incorporating into what we’re doing with
Melbourne SEO because I see that it is the biggest opportunity online.
Web video is where it’s at. It’s the quickest and easiest wins that you can get, so you need
to see what you can do to incorporate it into the business that you’re currently doing. If
you don’t have a business, maybe you set up a professional looking site and you offer
website packages where you give them fifteen videos for $2000.

2. Maybe you do the Mike Koenig’s 10 x 10 x 4. Ask them ten questions, what are the ten top
questions that your clients ask, what are the top ten questions they should ask? Turn each
one of those into a video and then sell that as a package for them. Get some basic editing
in iMovie, upload it for them and then give them the list of the links and they can email
their clients or embed it into their site.
If it’s your own website as well, a really good place to start, your own or any other clients, I
always like to think about, where you want to start is always starting at whatever is getting
the most traffic. So whatever pages are getting the most attention, I find nine times out of
ten, video will increase the conversion of that page. Very rarely have I seen video, in fact I
can’t think of an example, where video has decreased the conversion on that page. That’s
not to say it’s not out there but I think it always helps so start with the highest pages first.
Some really good examples of what we’ve done, there
are a few clients recently, I’ll just show you one of
them, maybe Malta Business. This is a guy who helps
Australian businesses set up businesses over in Malta,
just because they’ve got some tax advantages over
there. He came into our office, used out studio, Ben
edited it up. We optimized it for the keywords that he
wanted, then we uploaded it to YouTube. We set up a YouTube channel for him and then
we charged him. Once that streams up I can let you play or you can go through those links
in your own time. I’ll give it maybe ten more seconds. There we go, it’s starting to pick up
speed now.
Question: Why is he wearing black on black?
David: He dressed himself and when he got there he was already in a set of clothes and we
didn’t have a wardrobe out the back that he could change into.
Ben: Also through the projector, he’s not as disappeared like that when you look at it on a
screen. It looks just like a head and hands floating around.

3. David: So you’ve got the Malta business and there are a couple of other clients that we’ve
done some work for as well. There’s a really good quick and easy way to get started. Set up
some systems and procedures. Get a uni student that you hire to come in and you give
them these videos or teach them the basics. Get them to do the work and maybe you go
out and find the work and then give it to them to do. As Ben showed you, there are some
finer details that you’d get with years of experience with editing, but it’s really not that
hard when you just want to put something out to that quality.
Getting Business
How do you get businesses? There is a
whole lot of different ways to attract
businesses. I’m never one for cold calling, I
really don’t like cold calling. Here’s
something that’s a really hot technique
that’s working at the moment. How about
you go register domain names that are
keyword rich for businesses in the local area? So it might be Melbourne and then insert
your industry afterwards. So it might be Melbourne day spa, Melbourne chiropractor,
Melbourne whatever. Register that domain name, set up a WordPress blog and build out a
site on that.
What it is that we’re looking to do is create a little bit of a bait for these local businesses,
where we start to rank for their keywords. We start to come up under their business name
and that’s a really good in for us then, to introduce ourselves as SEO experts and also we
do video as well. There is another opportunity there as well where you could start to
convert that directory into a proper directory where maybe they can upgrade their listing.
You tell them, look, we’ve got this website, we’re happy to make you a featured listing on
this website. For an extra $500, we’ll come out and shoot a quick video for you. You can
use it on your own site and that just opens the door. It’s all about just opening the door. I’ll
give you an example of what one of these sites might look like.

4. Here’s an example site, we’re just using a WordPress
theme that adds a map in to make it look pretty nice.
We’re starting to do some SEO sites on it. Each one of
these is local businesses in the area. We went to Yellow
Pages and ripped a whole lot of the websites that
currently had listings on there. Based on areas, we set
suburbs based on different tags and then we created
posts, individual posts for each of the businesses underneath. Every post we then created a
customized post for each website and added some images and made it look quite nice. So
it’s a little bit of a directory site. We tell them, you type in your suburb and you’ll find
businesses in your local area.
Effectively we’re creating a directory site that we can then use for numerous things. We use
it as lead generators to get clients for SEO. You can also use it for, like I said, once you start
to do a bit of SEO to it and you start to rank and do really well for it, then you can start to
approach them and maybe say, do you want to upgrade your listing, as I talked about. So
there are some good ideas right there. That in itself right there is a golden business
opportunity for someone if they’re just starting out and they haven’t got anything in place
yet.
Find an Expert or Be an Expert
The other thing you can do is, how about
you find an expert or become an expert in
a particular niche? Trading is a really good
example for me. When I first got started in
trading, I aligned myself and started doing
work with Stuart McPhee and he really
became the expert. Although I have a really
good understanding in trading and that type of thing, I also really like marketing. It’s the
creative side that I really enjoy. So find an expert and then how about you bring a lot of
what it is we’re teaching you about video to them and help them build up their profile but
you start to take a piece of their business and their growth?

5. Here’s an example of what I did with Stuart, or perhaps another business model you could
look at. How about going and setting up a blog in the industry that you want to connect
with one of these experts on? You can start off by interviewing these experts. So you create
an industry specific blog, so maybe it’s about trading or maybe it’s about a niche that
you’re interested in.
You find out who all the big guns are in that particular niche. Then you hop on the phone
or you contact them and say, hey, I’ve got a blog, I want to give you some exposure. They
give you some interviews. You start to build up some content. You get a little bit of a
profile. You start to build up a rapport with some of these experts.
After you’ve built up a rapport, you might pick out one or two of the top experts and say,
hey, I want to run a workshop with you. You create all of the content, I’ll make sure
everything runs smoothly. All you have to do is rock up, present your material, we’ll record
it, we’ll create you a product and then I’ll help you market and sell that product on the
back end.
A lot of these book authors and things like that, they have a book and no back end product.
There is no way to monetize their back end. So what you can do is help them build a back
end. Imagine going to Amazon, looking at who all the top authors are, contacting then and
helping them build these back end home study courses. You need to get some runs on the
board though.
You don’t want to start approaching some of these high profile people 'til you get some
runs on the board. Either you’ve done this before or you’re positioning yourself as an
expert or interviewing the experts on your blog. That’s why I suggest starting with your
blog first because that gets you a little bit of credibility and gets you familiar.
Then you run the seminar at break even. On the day, you get everybody to give a
testimonial. You make sure they do a video testimonial and those of you who haven’t done
a video testimonial yet, we’ll get you to do those at the end of the day as well. So you
make sure you record a video testimonial for everybody. Then you can create a product out
of running that workshop.
When we run workshops, we make sure we run them at break even, so the cost that you
guys pay will more than cover the costs of us running it. So effectively we create a product
for nothing. Then we get your testimonials of you telling us how great that product is
which is going to help with the marketing.

6. Then you do a product launch. If you’re not familiar with product launch, go get yourself a
copy of The Product Launch Formula by Jeff Walker. It will take you through the process of
how to do a product launch. If some of these guys already have attention, if they’re already
authors, chances are they’ve already got a following. They might have a twitter, they might
have a YouTube, they might have got something like that. If they’re an author, they’ve got
people who are watching what it is that they’re doing.
You tap into that list, take them through a process of, here’s how we’re going to market
your product to your list. They’re going to make sure they jump on board because they
helped create the product. Then you do a product launch and you can do very well. You’ll
make a big spike at the front end and then you can just build that into a business where
you just keep on driving traffic to that website and keep on making sales of that product
forever.
The other thing I hear as well in regard to creating product, people talk about the idea that
you don’t need high quality products. A lot of old school direct mail people talk about this
where sometimes you’ll purchase one of their products and it looks really bad. That’s one
thing I respect about what Ed does. Ed will make a CD and it’s got a very nice intro to
navigate your way through it, he’ll get some nice graphics done for it and you want to
make sure that you dress it up.
Don’t just come out with average looking products. That works well when there is no
competition but this is still low hanging fruit and you can get away with it. But for future
pace and you think further down the track, you’re going to get a much longer life cycle out
of that product, I think, if you create a higher quality product.
Also if it’s a video course because they will have run the seminar, what do you do? You
take that video course, you cut it up into snippets and then you load those onto YouTube.
Those YouTube are just a search engine little bait, you put at the end of the video a call to
action, hey, want to watch the rest of this workshop? Come back and make the purchase
over here. It’s a great way to get some content. That right there is fantastic. That’s how I
started off in my trading niche. It’s done incredibly well for me and that is an incredibly
successful business model as well.

7. Triple Your Trading Profits
An example of that, with Stuart McPhee, we
did a seminar called Triple Your Trading
Profits, TYTP, we recorded it, we got thirty-
seven people in the room. We created the
DVDs out of it, we did a product launch, we
sold 113 copies at product launch at $340
each. So on product launch, we offered it at
a cheaper price as an incentive to get people to buy. That was just off the product launch.
That’s now an evergreen product that we just continue to sell time and time again. We
used the snippets on YouTube which point people back to make that purchase.
That’s what this course here is. Jump on Rent a Coder or something like that and get a
good graphics person and that’s what the Triple Your Trading Profits course looks like.
Information products are fantastic products because they are very low cost to deliver. It
probably cost us $50 but we can sell it at a much higher value than that. The margins are
so much better. When I compare it to my traditional business like Planet 13, where when
you’re dealing with clothing you do 200% mark up, you do ten times the mark up with
information products, so it is a really good place to start.
That’s what we’re doing at this workshop here. We’re running it, that’s why we’re getting
you guys to record those testimonials. You guys can stay back at the end if you haven’t
done your testimonial, we’d really appreciate it.
Videos Product Launch
Then using videos for a product launch as
well, here’s another really good example.
We have a course called the Online Trading
Mastermind which is a membership course
that teaches people how to design trading
systems. What have I got here? Building a
list or tapping into a data base. I think at
this point in time when you’re doing product launches, you will get the best effect if you
either have a data base yourself that you’ve built up, or you can tap into someone else’s
data base.

8. A lot of people don’t actually use their client data base but it’s just gold sitting there to be
mined. So if you can find an expert or someone out there, like I was saying, who has that
data base that you can mine or create your own, you can just go through something like
this.
We did a video launch where we gave away three free content pieces, they were each
about an hour long, just video. You can see it at the Online Trading Mastermind, that’s a
really good example of it. Three content videos and then the final video, we sold a high
end product. The product was a bit higher end.
The first video we got 2400 views. Fifteen percent of those watched it all the way through.
Video 2, 1400 people watched it, 10% watched the whole way through. Video 4, which is
our sales letter video, and I know I missed video 3, because video 3 we actually gave some
content that wasn’t video. It was audio, but it kind of destroyed my flow, but I thought I’d
still put it in here anyway. Video 4 we got 2500 people to watch it. We ended up selling
twenty-two copies of that particular high end coaching program for $1697. I’ll just show
you that really quickly, the course or the website. This is just using online video in your
business.
Something else to keep in mind, if you’ve got a business, I talk about the idea of finding an
expert or becoming an expert. If you’ve got your own business, maybe you create a video
product that, for your guys, let’s just say in your business, take what I’m telling you and
then apply it to your own situation.
You might run a day workshop about everything you need to know to make sure that your
wedding runs smoothly. You run a day workshop, Karin, you jump up there, you present it,
you talk about everything about here’s what you need to do to make sure your wedding
runs smoothly. That can become a product and then it can either be a front end lead
generator or maybe it’s a product that you use to entice clients to work with you. You’re
the only marriage celebrant that gives them a home study course that teaches them how
to run the perfect wedding. That’s a pretty good one.

9. Ok so the Online Trading Mastermind here, so we gave
away three free bits of content and on the fourth
video, that’s when we made the sale. It’s currently
closed at the moment, but there’s a video and then
there’s a little bit of a sales letter. Anyway, you can
look at that in detail in your own time.
As an Affiliate
Some other ways you can make money
using video is as an affiliate. What you want
to do is, there are plenty of different
affiliate programs out there, if you’re not
familiar with the term, affiliate program,
you can go out and research it. It just
enables you to sell other people’s product
and get a commission for the sales that you generate. So you might find other people’s
products that you’re looking to promote. What I would suggest that you do is go ahead
and register a domain name, then mask that domain name and redirect it, using your
affiliate link.
Let’s say John Carlton, I’m promoting John Carlton’s course. Maybe I recommend John
Carlton SWS, so Simple Writing System is the name of his course. I might register
johncarltonsws.com. So register that domain name. Then I grab my affiliate link and then I
make sure that when people go to that domain name I just gave you, johncarltonsws.com,
it will redirect through my affiliate link. That way I can give out my affiliate link and it
doesn’t feel like I’m giving you an affiliate link and it’s easier to do.
That’s the first step that I suggest you do if you’re
going to use video and use it as an affiliate. Here are
some ways that you can do it as an affiliate. Offer
video tutorials and include your affiliate link. So
TradeSim is a good example of this. Let me just head
over here, let’s just go to YouTube, let’s just type in
TradeSim. We’ll see if any of my videos come up. There’s a play list as well, learn the art of
back testing and we’ll just let this play for a little bit and you’ll see.
[TradeSim Quick Start Tutorial video]

10. I give away a free tutorial, lower third, url. That url there links back to my website and then
I sell that product. Here’s a free tutorial that we’re giving away about how to use TradeSim
and then if we’re obviously getting some views to that and if people want to find out more,
they’ll go back to the website and then we can sell them the product. That’s a way that you
can use it as an affiliate link.
Another way that you can use videos is using them to
give video reviews of products and then you offer
bonuses. So here’s an example video. I was promoting
a John Carlton course and I created a video where
basically I did a review. My Mum took this, I didn’t use
a tripod, I probably should have. Ben is going to cringe
when he watches this but it’s effective and it sold us
some copies.
[John Carlton's Simple Writing System Bonus (SWS) video]
I go on to do a little bit of an offer about John Carlton’s
course. That’s a great way. James Schramko credits me
with the very first business model that he started. I’ve
been doing that for lots of products. The one he saw me
doing it on was for Ken Evoy’s SiteSell. That in itself is a
very effective business model that you could make a
great deal of money from. Some of you may or may not appreciate that each one of these
are six and seven figure businesses, just each one of them.
The other thing as well you’ve got here another thing I like to show people when I’m
making a purchase. This is one I made for StomperNet. This is a screen recording and we’ll
just let this cue up. I talk a little bit about why I like StomperNet, it’s just an internet
marketing course. I open the video explaining how I’ve used StomperNet and I’m leading
by example because then I jump into a ScreenFlow video where I show them me making
the purchase for StomperNet. I’ll see if I can find that in here. I hope this is the video I was
thinking. Yes, here you go.
[StomperNet video]

11. So I just go through and I show me making the purchase, which is a really good way
because I’m leading by example. I went and purchased it and I was putting money where
my mouth was. I wasn’t just recommending something as a dirty affiliate who doesn’t
really believe in the products he’s selling.
This is one I haven’t tested but I think it’s a pretty good idea. How about you go to the next
trade show that’s in your particular niche and you interview everybody on the different
stands? You walk around and you get them to demonstrate their product, you get them to
talk about it and then you have your branding throughout it.
They’re experts, they know things inside and out about their product, you get to leverage
off their expertise. Then you can use that either to promote their products as an affiliate or
just position you as the expert. That’s another really good way to go.
Don’t Be Sneaky
Some other things are don’t be sneaky, ok
be sneaky, but don’t tell anyone. Here’s
another sneaky technique and I won’t give
you any examples for this but I’ll tell you
how to do it. Now that you know how to
write a good script and we know that
video can convert a lot higher, what you
might do is create a video sales letter version of a product out there. So a product that you
know is already a top selling product, create a video sales letter for it using all the
techniques that Ben talked about.
Once you create that video sales letter, then you set up your own web page for it and you
embed that video into the web page. This is where it gets a little bit sneaky and it is against
the terms of service for some affiliate programs, not all affiliate programs. What you can do
is, you can then do what’s known as an invisible pop up. What it enables you to do, to do
this I’ll probably explain the way that an affiliate program works. With an affiliate program,
you’re given your own special link that someone needs to click on for you to get credit for
that purchase.

12. What I would suggest you do, not suggest,
here’s something you might do. Let’s say
this is the affiliate program that we’ve
joined and this is their website and they’ve
got their sales letter that’s converting ok
but it’s text. They’ve got a Buy It Now link
half way down the page and then you’re
given your affiliate link. As an affiliate, how you make money is by sending people to this
affiliate link and then it redirects to this website. So basically they get tagged as your
referrer to that website and you get a percentage of their purchase should they go ahead
and purchase. That’s the basics of how an affiliate program works.
What you might do, possibly, is set up a website and create a video sales letter here and
then you’ll rip their Buy It Now link here so it links directly to their Buy It Now page. Usually
if someone clicks this link, it’s not your affiliate link. Unless we do something else to let the
affiliate program know that we sent them, we’re not going to get credit for this sale if we
rip just the Buy It Now button. So basically we’ve got the video, we add the Buy It Now
button directly underneath or wherever you want to add it on the page. Then what you
need to do is use what’s called an invisible pop up.
The way I got introduced to those was through a book called The Affiliate Black Book. The
guy calls himself Mr X, but if you just search invisible pop ups, there are different products
that you can go out there and purchase. What it does is you basically take you affiliate link,
load it into this invisible pop up software. It will give you some JavaScript that you cut and
paste so you’re given new text. Instead of using your affiliate link now, you use this new
text and you load that into your little web page. What it does is it opens up this web page
in a 1 x 1 pixel.
What’s actually happening, the user is technically visiting this website but they don’t have
to click the link to go visit this website. It’s displaying the website and they don’t even
know they’re seeing the website. So what that enables us to do, it’s like we’re going to
drop the cookie, we get credit for them visiting that web page even though they haven’t
visited that web page. That’s something that you could experiment with. Basically it gives
you an opportunity to start to improve on their sales process.

13. Once you start to improve on their sales process selling their product, you’re getting credit.
Once you know the numbers and you say, well, I know how much I’m converting, I know
how much traffic I’m driving. The reason you do this is so you can get your metrics, you’ll
install Google Analytics, you’ll know where your traffic is coming from. Then yon can sit
there and you know all your numbers. You say, ok, maybe it’s worthwhile now that I create
this product. Let’s cut them out of the picture and then you’ve got a sales letter, it’s already
written and then you can just modify that video and then it becomes your own product.
It’s a good way to test out products before you go ahead and roll that product out and you
know that it’s going to sell before you go and spend the time and go and actually create it.
Was that whew! for some people? That is another thing that you could have a look at.
Ride Launch
The other thing that you could do using
video, and I suppose this is something
Darren had talked about, the idea of riding
on those current news events. You can ride
the launch. When products are coming out
and you know they’re about to be getting
launched or maybe Oprah is interviewing
some author and they’re getting blasted across all the media outlets, that might be a good
opportunity for you to ride that launch. Maybe what you do is you create videos based
around whatever product or service is being launched.
You might either take screen shots of it, you might do reviews, you might buy the product
yourself and record yourself unboxing it, you might review the product, whatever you do,
just to create videos based around these products that are coming out. Then you can
target, using all of the SEO work I talked about, target the product name, target words like
whatever the product name is, pre order. So it might be iPhone4 pre order or pre order
iPhone4 or something like that, something that you know is getting a lot of media.
Add the word bonuses and reviews. So maybe reviews, people search for reviews of
products, so maybe it’s iPhone4 review. You can start to ride on all of that traffic that’s
coming out. What do you do? In that video that you create, you might include your affiliate
link or that domain name to then get someone to make a purchase through your particular
link. That’s another pretty good idea too.

14. Super Leverage
Ok, so what are some ways to super leverage
what it is that you’re already doing? I like to
create one piece of content and then
repurpose that as many times and in as many
different places as I can. One of the ways I’ll do
it, I’ll try to get the most out of what I’ve got.
Let’s say I record a video, whether it’s an interview with someone or maybe I make a
recording on my iPhone. Then once that audio recording is done, then you want to plug
systems in to make sure your assistants and people part of your team take that and maybe
they convert that audio, they create a slide show which creates a video or they create a
slide show first. Then they match up the audio with that slide show. We talked a little bit
about that work today. Then you can create a video out of that interview.
Now out of that interview then you can slice it up into pieces and then you upload it to
YouTube and you’re creating content. You can also take the audio that you create and get
the transcripts done for it. So maybe you get the transcripts of the video that you’ve done
or the interview, then that can get cut up and turned into articles that can then get used in
your SEO campaign to try and help drive traffic to your website.
So what you really want to try and do is how do you squeeze the maximum out of all your
efforts? So you only have to create and do a little something and then it gets repeated
many times. I also have people now, the videos Ben was talking about, those FAQs, I
recorded ten or fifteen different FAQs for Melbourne SEO Services. Now I’ve got another
assistant who is taking those videos and posting them onto our blog and creating a blog
post for each one of them. That’s another way to keep leveraging that content and also
you’re getting an SEO benefit out of that as well.

15. Pitching Ideas
Pete has an example. I don’t know if we want to go over, you know that screen shot. We’ll
jump straight into StyleLife. This is another really good way for using video.
Pete: Some of you guys might know of Neil
Strauss? He wrote the book called The Game:
Penetrating the Secret Society of Pickup Artists.
It’s basically a story about how he went from
being a really big time geek, he was a writer
for Rolling Stone and New York Times. He got
given an assignment to write a story about
this underground society of pickup artists. He changed his whole persona in life around
and become known as the world’s greatest pickup artist. He wrote a book about it and a
membership program and so on.
What I did, I put together a video to actually do an
iPhone app with Neil which we did and was very
successful. I will just show you exactly how I pitched
Neil using video to get the deal. I won’t show you the
whole video. Basically all I did was went to a freelance
designer and got a series of iPhone app designs
mocked up of how I thought the iPhone app would work. I threw them into Keynote on
the Apple Mac and just did a ScreenFlow recording. I’ll just quickly jump through the slides.
The iPhone app that you’ll see in iTunes right now is completely different to how the
original designs were. But I basically walked my way through how I thought the iPhone
app would work. This is what the app would do, this is how it would work, these are what
the benefits would be for him and his community and just the sales pitch type thing. This is
where John Carlton’s sales course kind of thing is worth having because it applies to
anything you’re doing.

16. I sent the email off to Neil and I think in
seven and a half minutes I got a reply from
this guy, saying that was the most
eloquently executed and engaging
proposal I’ve ever seen or something like
that. This is a guy who is a New York Times
best selling author, he currently still writes
for Rolling Stone and all that sort of thing. So he has a fair bit of email and a fair bit of
correspondence and in seven and a half minutes I got this email back saying let’s make it
happen.
It was purely by just putting together what we now know is a simple Keynote presentation
and then ScreenFlowed it. It wasn’t a hard to do thing, it was just got a designer to do
some work, $100 probably even less, to get the designs mocked up quite quickly and then
put together a quick video. I’ve done this a few times for a few different projects and
businesses.
For people who don’t get this, they see that sort of video and it blows their mind. So it’s
just what’s possible, what you can do, just with some simple skills that no one else knows.
Just what we take for granted now after this sort of session, you can apply to a range of
different things to pitch things and it can be very effective and blow people’s minds.
Question: Can I just quickly follow on from that? On a much smaller scale, it’s very easy
to do this on Facebook. So I like to talk about Facebook, I’ll be really quick. You can search
for people who are interested in your topic and if they ask a question on Facebook, you
can answer it with a video. With just a two minute, one minute video you answer it and
immediately you stand out from the crowd. Then they contact you almost right away
and they want to work with you. So it’s a fantastic way, even for small jobs.
David: Yes, when I heard Pete talk about the way that he did that, I haven’t really heard
anyone do that sort of thing before. Pete’s really good at coming up with those ideas and
thinking a little bit outside of the square as well. Pitching ideas, that right there is gold.
Imagine thinking about some of those Amazon best sellers, these people who don’t
understand about having a back end product. If you married what Pete was talking about
with what I was talking about, maybe you use a video to pitch the idea of running an event
for them that you run and then you ride on the coat tails of that. That right there is
awesome.

17. Ben: Can I just add to that? You can also do it with people who are trying to get published
as authors. You can make a video trailer for them. It introduces the book and you can set
up a deal that, once they get it published, then you can get a percentage of it or
something like that. It’s something that’s starting to grow, there are courses about how to
do it now, not make the video, but use YouTube and things like that to get yourself
published. There are so many writers and so few publishers who will actually publish
content. If you’ve got someone you believe in or who is in the industry that you want to do,
that’s another thing you can do as well.
David: How about this for another gold one? This isn’t even on the slides. I saw this guy
wanted a job, it was in one of my RSS feeds. This guy wanted a job in Silicon Valley. What
he ended up doing was he started bidding on keywords of all the big name CEOs using
AdWords at some of these companies that he wanted to work on. Every now and then
people Google their own name. So he would run this little ad that came up on the side of
Google which said, hey, blah, blah, I’ve made a video for you. Click here to watch it. They’d
go over to the site, then he made a little video that was a video resume which said, hey, I’m
the bomb. Here are some examples of what I’ve done, blah, blah.
He ended up getting a job. It ended up going viral, they made a little video out of it, but he
ended up getting a job at one of these Fortune 500 companies by using a combination of
AdWords and video. So that’s a pretty good one too.
There are just tons of ideas. If you’re stuck for ideas now, there is probably no hope for you!
There are so many different ideas there. You only have to take one of them and run with it.
The problem that I find with a lot of these seminars you’ll go to, you’ll get so many ideas. I
gave you my best ideas today. Each one of those you could make a huge amount with.
What you need to do is pick one of them, just choose one and implement it into your
business. You’ve got a big long list of to dos, try and figure out what the order of priority is.
Ben is going to finish up in the final section talking about well, how do we take everything
that we’ve learned and then start to put a little bit of an action plan so that you’ve got
something that you can take away. So we might finish up with that.