Presentation delivered at Manchester Metropolitan University to web design/development students. Providing a general overview of SEO and our approach at PushON.
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
SEO & Why it kicks Ass
1. SEO & Why it
Kicks Ass
Friday, 26 December 2010 at Manchester Metropolitan University
QuickTime™ and a
decompressor
are needed to see this picture.
2. Hey, I’m Mark
Search Marketing Consultant
for PushON
Specialise in paid and
organic search
Worked on a number of
award winning marketing
campaigns
Digital enthusiast!
Twitter: djmayne2001 Linkedin: Mark Mayne Website: PushON
3. What We Will Cover
The Search Landscape
How Search Engines Work
How to Optimise Your Website
Promoting Your Website
Why Become an SEO
10. Personalised Search
Google tracks your browsing
history
Serves results based on
previous search history and
preferences
An aspect of search that Google
is actively pushing
20. What to look for
Hidden text
Inline Styling & JavaScript
Menu implementation
Coding techniques used - Frames, Flash
Presence of Sitemaps
SEO friendly URLs
Custom 404 Pages
Header Tags
Meta Data
24. Partners & Link Building
Correlation between rankings and link acquisition
- Build a natural link profiles
- Quality of links over Quantity of links
- Find ways to get links that your competitors can’t
- Use existing business partnerships and relationships
- Develop link worthy content
26. Improve Conversions
- Review the ways in which users
can make bookings, purchases or
sign up for a newsletter.
- Long signup forms, long checkout
process, broken links and lack of
trust.
- Continual improvement to
conversion rate
- Split testing, don’t make
assumptions
Source: stayonsearch
33. Maybe Not….. But Why Become One
Great community here in Manchester - Regular events, football & more
It’s a relatively New industry
Never the Same, changes almost daily
Competitive Nature
Informal approach
Get paid to surf the internet!
SEO’s hold a certain amount of POWER! (BD Recruitment example)
35. Take Away Points!
Twitter for Job Search in Digital Sector
Setup your own Blog
Come along to industry events
Setup numerous sites and test different
theory’s
Things never stay the same!