Contextual Advertising

1. Contextual Advertising By DJ Rockwell

2. What is Contextual Advertising? “Contextual advertising is when ads are delivered based on the content of a Web page being viewed, usually in an automated or semiautomated manner.” Contextual Advertising in Context Dictionary.com says An advertisement that is targeted to the user based on words entered into a search engine or a profile of the user's purchasing or Web surfing habits.

3. Place ads on: Four Formats 1 Searched Based 2 Channel Based

4. Four Formats 3 Behaviorally Based AOL ADVERTISING 4 In-Line Advertising

5. How it works Things considered Geographical Location Languages If a Google ad ‘Google’s Algorithm’

6. The Controversy Pros Advertisers get their ads in the correct peoples hands Viewer gets ad that will be of use to them

7. The Controversy Cons The viewer feels their privacy is being invaded Many ads end up in front of the wrong people.

8. The Numbers Google Adworks pricing Advertiser sets a monthly budget on how much he would like to advertise

11. http://www.contextual-advertising.org/

12. The Four Types of Contextual Advertising

13. http://www.searchviews.com

14. contextual ad

15. http://encyclopedia2.thefreedictionary.com/

16. Contextual Advertising in Context,

17. http://www.clickz.com/

18. Account Fees and Payment Options

19. https://adwords.google.com/

20. Technology Overview

21. http://www.google.com/corporate/tech.html