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The Ontology of Tags

PhD Dissertation Research Proposal
David J. Saab
2008.06.12

Committee Members:
Frederico Fonseca, Chair
Andrea Tapia
Michael McNeese
Richard Doyle
Today...
•What’s the Problem?
•What’s the Solution?
•What are the research contributions?
•Core Concepts
•Interrelationships
•Integration
•What the research context and methods?
•What can we do better?
What’s the Problem?
•Ontology
 •Theory of Being
 •“What is?”
 •Aristotelian origins
•Ontologies
 •Ontology-as-category
 •Overspecified and Decontexualized
 •Not delivering semantic interoperability
Even the experts...
  . . . we found that we as representatives for different semantic
  technologies were talking different languages. We were
  explaining our technologies with different terms to mean the
  same thing and the same term to mean different things, and
  our models for addressing the issue of semantic
  interoperability were so different it was hard to get our
  message across to people who already identified deeply with
  their own way of thinking. We were supposed to be experts
  on semantic technologies, but we experienced a complete
  breakdown of semantic interoperability among ourselves.
  -SIM Report, A Comparative Study of Semantic Technologies,
  2007
Experts’ solution...
Experts’ solution...


“...semantics must
be made explicit,
systematic, formal
and standardized.”
Experts’ solution...

•More structure
•More syntactic rules
•More logical formalisms
•More standards for
 exchange
•Less diversity
•Single ontology
So what?

•Lexical isn’t ontological
•Language isn’t thought
•Syntax isn’t semantics
•Communication isn’t overly
 structured
•Complexity isn’t diversity
•Reality isn’t objective
Syntax vs. Semantics



      Syntax
Syntax vs. Semantics



        Syntax




     Norvig
Syntax vs. Semantics
                 Limited




        Syntax




     Norvig
Syntax vs. Semantics
                 Limited
                           Semantics



        Syntax




     Norvig
Syntax vs. Semantics
                 Limited
                                  Semantics



        Syntax




                                           l
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                                    On
                        x
     Norvig
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Syntax vs. Semantics
                 Limited
                                  Semantics



        Syntax




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                                         ica
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                              l




                                      to
                          ica




                                    On
                        x
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Syntax vs. Semantics
                 Limited
                                  Semantics


                                    Our
        Syntax                    Research




                                           l
                                         ica
                                       log
                              l




                                      to
                          ica




                                    On
                        x
     Norvig
                   Le
What’s the solution?
What’s the solution?
•Ontology
  •Phenomenological
  •Hermeneutic
•Culture
  •Emergent
  •Schematic
  •Junction point
•Tags
  •Ontic flexibility
  •Connected to schemas
What’s the solution?
•Ontology
  •Phenomenological       Culture
  •Hermeneutic
•Culture
  •Emergent
                          Ontology
  •Schematic
  •Junction point
•Tags
  •Ontic flexibility        Tags
  •Connected to schemas
What’s the solution?
•Ontology
  •Phenomenological
  •Hermeneutic
•Culture
  •Emergent               Schematic
  •Schematic               Ontology
  •Junction point
•Tags
  •Ontic flexibility
  •Connected to schemas
What’s our goal?

•Capture a forever-evolving
 ontological target

•Large-scale schematic
 patterns                       Schematic
                                 Ontology
•Multiple cultural identities

•Create co-evolving ontic
 representation of tags
What’s our goal?

•Capture a forever-evolving
                                  Emergent
 ontological target                Process



•Large-scale schematic
 patterns                         Ontology


•Multiple cultural identities
                                    Ontic
•Create co-evolving ontic       Representation
 representation of tags
What contributions?
•Practical             •Theoretical
 •Schematic ontology    •Culture
 •Collaboration         •Ontology
  guidelines
                        •Tagging
 •Semantic
                        •Hermeneutics
  interoperability
 •Intercultural
  communication
What’s next?
•Core background concepts
 •Ontology
 •Culture
 •Tags
•Theoretical interrelationships
•Model details
•Research context
Core Concept 1: Ontology
•What does it mean to be?

•Heidegger’s Phenomenology

 •Dasein

 •Ready-to-hand

 •Present-to-hand

 •Being-in-the-world

 •Being-in-the-world-with-others
Core Concept 1: Ontology
•What does it mean to be?

•Heidegger’s Phenomenology       What becomes
                                    salient
                               & what comes into
 •Dasein                            focus?



 •Ready-to-hand

 •Present-to-hand

 •Being-in-the-world

 •Being-in-the-world-with-others
Core Concept 2: Culture
Core Concept 2: Culture
•Emergent
 •Intrapersonal schemas
 •Extrapersonal structures


                                “…strongly connected
                                networks of cognitive
                              elements, having a bias in
                             activation through repeated
                               exposure to the same or
                               similar stimulus, but not
                                 rigid and inflexible…
                               clustered in experience”
Core Concept 2: Culture
•Emergent
 •Intrapersonal schemas
 •Extrapersonal structures

•Cultural schemas
 •Shared identities
 •Durable across generations
 •Applicable across contexts
 •Exhibit motivational force
 •Strengthening and weakening
Core Concept 3: Tags
•Folksonomies                    Tagcloud
                           academic analysis art
                           categorization classification
 •Personalized semantics   cognition cognitive conference
                           culture data design emergence
                           environment folksonomy GIS
                           graph information infoviz
 •Non-hierarchical         knowledge mapping maps
                           metadata metaphor network
                           neurophilosophy ontologies
                           ontology philosophy rdf ref
 •Shared vocabularies      reference representation
                           research science search
                           semantic semantic_web
                           social social_networks software
•Entry points              structure tagcloud tagging tags
                           taxonomy technology thesis
                           tools visualization web
How are they integrated?
How are they integrated?




             World
How are they integrated?

        Dasein




                 Cultural
How are they integrated?

             Dasein
        Ready-to-hand
       Conceptualizations




                            Cultural
How are they integrated?

             Dasein
        Ready-to-hand
            Active
       Conceptualizations
           Schemas




                            Cultural
                                   Tag
                                         Present-to-hand
                                          Phenomenon
How are they integrated?

             Dasein
        Ready-to-hand
            Active
       Conceptualizations
           Schemas




                            Cultural
                                   Tag
                                         Present-to-hand
                                          Phenomenon
How do we model culture?
How do we model culture?


            Schemas
How do we model culture?

    Uncertainty Avoidance

                                                  Schemas



    Masculinity-Femininity
                             Personality Traits
        Organizational

         Dimensions
           Culture




        Power Distance




   Individualism-Collectivism
How do we model culture?

    Uncertainty Avoidance

                                                                    Schemas



    Masculinity-Femininity
                                         Personality Traits
        Organizational

         Dimensions
           Culture




        Power Distance




   Individualism-Collectivism


                                             Sche             mas
                                  er   sonal
                         Intrap
How do we model culture?

    Uncertainty Avoidance

                                                                    Schemas


                                                                              Struc
                                                                                   ture
    Masculinity-Femininity
                                         Personality Traits
        Organizational

         Dimensions




                                                                                            Entity
           Culture




                                                                                          Phenomenon
        Power Distance
                                                                                    n t
                                                                              Conte


   Individualism-Collectivism


                                             Sche             mas
                                  er   sonal
                         Intrap
How do we model culture?

    Uncertainty Avoidance

                                                                    Schemas


                                                                              Struc
                                                                                   ture
    Masculinity-Femininity
                                         Personality Traits
        Organizational

         Dimensions




                                                                                                             Entity
           Culture




                                                                                                     Phenomenon
        Power Distance
                                                                                    n t
                                                                              Conte


                                                                                                    l Stru   ctures
   Individualism-Collectivism                                                             e   rsona
                                                                                 Extrap

                                             Sche             mas
                                  er   sonal
                         Intrap
How do we model culture?
                                                                           Culture
                                                                          Emergence


    Uncertainty Avoidance

                                                                    Schemas


                                                                                  Struc
                                                                                          ture
    Masculinity-Femininity
                                         Personality Traits
        Organizational

         Dimensions




                                                                                                                     Entity
           Culture




                                                                                                             Phenomenon
        Power Distance
                                                                                            n t
                                                                                      Conte


                                                                                                            l Stru   ctures
   Individualism-Collectivism                                                                     e   rsona
                                                                                         Extrap

                                             Sche             mas
                                  er   sonal
                         Intrap
How do we model culture?
                                                                           Culture
                                                                          Emergence


    Uncertainty Avoidance

                                                                    Schemas


                                                                                  Struc
                                                                                          ture
    Masculinity-Femininity
                                         Personality Traits
        Organizational

         Dimensions




                                                                                                                     Entity
           Culture




                                                                                  Semantic Tags

                                                                                                             Phenomenon
        Power Distance
                                                                                            n t
                                                                                      Conte


                                                                                                            l Stru   ctures
   Individualism-Collectivism                                                                     e   rsona
                                                                                         Extrap

                                             Sche             mas
                                  er   sonal
                         Intrap
Organizational
                                                                                                                                                                    Culture
                                                                                                                                                                  Dimensions




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 Dimensions
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Organizational
                                                                                                                                                                                                                                                                                                                                                                                 Dimensions




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                                                                                                                                                                                                                                                                                                                                                                                Organizational




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                                                                                                                                                                                                                                                                                                                                            Personality Traits




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                                                                                                                                                                 Dimensions
                                                                                                                                                                   Culture
                                                                                                                                                                Organizational
                                                                                                                                                                                                                                                                                                                                                                                                         How do cultures interact?
What does a schematic ontology look like?
What does a schematic ontology look like?

                    Transport        Wato                 Support

      Navigation
                                                  Jebro             Communities

                                  Waan Jerak
            Logistics           (Sailing Canoe)
                                                             Ship
What does a schematic ontology look like?

                    Transport        Wato                 Support

      Navigation
                                                  Jebro             Communities

                                  Waan Jerak
            Logistics           (Sailing Canoe)
                                                             Ship
What does a schematic ontology look like?

                    Transport        Wato                 Support

      Navigation
                                                  Jebro             Communities

                                  Waan Jerak
            Logistics           (Sailing Canoe)
                                                             Ship
What does a schematic ontology look like?

                    Transport        Wato                 Support

      Navigation
                                                  Jebro             Communities

                                  Waan Jerak
            Logistics           (Sailing Canoe)
                                                             Ship
What does a schematic ontology look like?

                    Transport        Wato                 Support

      Navigation
                                                  Jebro             Communities

                                  Waan Jerak
            Logistics           (Sailing Canoe)
                                                             Ship
What does a schematic ontology look like?

                                                                  Transport                            Wato                                          Support

                                           Navigation
                                                                                                                     Jebro                                             Communities

                                                                                                Waan Jerak
                                                     Logistics                                (Sailing Canoe)
                                                                                                                                                        Ship




                                       Marshall_Islands
                                             Marshall_Islands                                                          Marshall_Islands
                                                                                                                         Marshall_Islands
                                   traditional                                                                                                                                                                         Bikini
                                                                                                                       patterns                                                    patterns
                                            people                                                                                                                                                              radiation
                          land      land                                                                                food                                                                           Nuclear_Testing
     navigation                                                                        trees
                                                                                              trees                                                                                      trees
                turbulence                                                                                               food                                     land     cultivation
                                                                                  zone                                                                community                                                        medical
    pass                                             radiation                                                                                                                            food       supplies
                                                                                                                                      radiation
              trade winds                  Nuclear_Testing                                                                   Nuclear_Testing              landpeople
                     transport                                                                                                                                                                                  ship
                                                                                                         islet
amphibious                                                                                                                                                               vegetation
                                                         Bikini                                                                             Bikini
          slope          atoll
                     lagoon
                                                                              vegetation
                                                                                       ocean                atoll          people                        traditional
                                                                                                                                                                          lens      island           atoll             Marshall_Islands
                                                                                                       islands                      times                                                        islands
      reef                 atoll                                                  lens                       atoll
                                                                                                                      traditional                                           lens                       atoll    Marshall_Islands
 ecosystem    reef                                                             lens           island                       land
                                                                                                                            Irooj                                                        ocean
      coral          islands                                                          coral                                                                                      coral
                                                                                                       sailing       wato       German
                                                                                                             canoe       rights
                                                                                                lagoon
                                                                                                       Jebro
Can we fuse schemas?


                                   trees           Marshall_Islands
                                                      Marshall_Islands
                   food cultivation
                           zone

                        patterns   food                              radiation
        vegetation                         atoll           Nuclear_Testing
                                                              medical
             lens       ocean supplies                                      Bikini
                                                         people
         lens
                        island
                                            atoll
                                              islet                times
                coral
                   amphibious
                             transport
                                         islands
                                                         land
                reef                             land     wato
                         lagoon    sailing
     ecosystem
               reef                       canoe            Irooj
                     turbulence
             slope                 pass                            rights
                                 navigation             community
                           trade winds
                                           Jebro
Djsaab Thesis Proposal 080611 Slideshare
Djsaab Thesis Proposal 080611 Slideshare
Djsaab Thesis Proposal 080611 Slideshare
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Djsaab Thesis Proposal 080611 Slideshare

  • 1. The Ontology of Tags PhD Dissertation Research Proposal David J. Saab 2008.06.12 Committee Members: Frederico Fonseca, Chair Andrea Tapia Michael McNeese Richard Doyle
  • 2. Today... •What’s the Problem? •What’s the Solution? •What are the research contributions? •Core Concepts •Interrelationships •Integration •What the research context and methods? •What can we do better?
  • 3.
  • 4. What’s the Problem? •Ontology •Theory of Being •“What is?” •Aristotelian origins •Ontologies •Ontology-as-category •Overspecified and Decontexualized •Not delivering semantic interoperability
  • 5.
  • 6. Even the experts... . . . we found that we as representatives for different semantic technologies were talking different languages. We were explaining our technologies with different terms to mean the same thing and the same term to mean different things, and our models for addressing the issue of semantic interoperability were so different it was hard to get our message across to people who already identified deeply with their own way of thinking. We were supposed to be experts on semantic technologies, but we experienced a complete breakdown of semantic interoperability among ourselves. -SIM Report, A Comparative Study of Semantic Technologies, 2007
  • 7.
  • 9. Experts’ solution... “...semantics must be made explicit, systematic, formal and standardized.”
  • 10. Experts’ solution... •More structure •More syntactic rules •More logical formalisms •More standards for exchange •Less diversity •Single ontology
  • 11.
  • 12. So what? •Lexical isn’t ontological •Language isn’t thought •Syntax isn’t semantics •Communication isn’t overly structured •Complexity isn’t diversity •Reality isn’t objective
  • 13.
  • 15. Syntax vs. Semantics Syntax Norvig
  • 16. Syntax vs. Semantics Limited Syntax Norvig
  • 17. Syntax vs. Semantics Limited Semantics Syntax Norvig
  • 18. Syntax vs. Semantics Limited Semantics Syntax l ica log l to ica On x Norvig Le
  • 19. Syntax vs. Semantics Limited Semantics Syntax l ica log l to ica On x Norvig Le
  • 20. Syntax vs. Semantics Limited Semantics Our Syntax Research l ica log l to ica On x Norvig Le
  • 21.
  • 23. What’s the solution? •Ontology •Phenomenological •Hermeneutic •Culture •Emergent •Schematic •Junction point •Tags •Ontic flexibility •Connected to schemas
  • 24. What’s the solution? •Ontology •Phenomenological Culture •Hermeneutic •Culture •Emergent Ontology •Schematic •Junction point •Tags •Ontic flexibility Tags •Connected to schemas
  • 25. What’s the solution? •Ontology •Phenomenological •Hermeneutic •Culture •Emergent Schematic •Schematic Ontology •Junction point •Tags •Ontic flexibility •Connected to schemas
  • 26.
  • 27. What’s our goal? •Capture a forever-evolving ontological target •Large-scale schematic patterns Schematic Ontology •Multiple cultural identities •Create co-evolving ontic representation of tags
  • 28. What’s our goal? •Capture a forever-evolving Emergent ontological target Process •Large-scale schematic patterns Ontology •Multiple cultural identities Ontic •Create co-evolving ontic Representation representation of tags
  • 29.
  • 30. What contributions? •Practical •Theoretical •Schematic ontology •Culture •Collaboration •Ontology guidelines •Tagging •Semantic •Hermeneutics interoperability •Intercultural communication
  • 31.
  • 32. What’s next? •Core background concepts •Ontology •Culture •Tags •Theoretical interrelationships •Model details •Research context
  • 33.
  • 34. Core Concept 1: Ontology •What does it mean to be? •Heidegger’s Phenomenology •Dasein •Ready-to-hand •Present-to-hand •Being-in-the-world •Being-in-the-world-with-others
  • 35. Core Concept 1: Ontology •What does it mean to be? •Heidegger’s Phenomenology What becomes salient & what comes into •Dasein focus? •Ready-to-hand •Present-to-hand •Being-in-the-world •Being-in-the-world-with-others
  • 36.
  • 37. Core Concept 2: Culture
  • 38. Core Concept 2: Culture •Emergent •Intrapersonal schemas •Extrapersonal structures “…strongly connected networks of cognitive elements, having a bias in activation through repeated exposure to the same or similar stimulus, but not rigid and inflexible… clustered in experience”
  • 39. Core Concept 2: Culture •Emergent •Intrapersonal schemas •Extrapersonal structures •Cultural schemas •Shared identities •Durable across generations •Applicable across contexts •Exhibit motivational force •Strengthening and weakening
  • 40.
  • 41. Core Concept 3: Tags •Folksonomies Tagcloud academic analysis art categorization classification •Personalized semantics cognition cognitive conference culture data design emergence environment folksonomy GIS graph information infoviz •Non-hierarchical knowledge mapping maps metadata metaphor network neurophilosophy ontologies ontology philosophy rdf ref •Shared vocabularies reference representation research science search semantic semantic_web social social_networks software •Entry points structure tagcloud tagging tags taxonomy technology thesis tools visualization web
  • 42.
  • 43. How are they integrated?
  • 44. How are they integrated? World
  • 45. How are they integrated? Dasein Cultural
  • 46. How are they integrated? Dasein Ready-to-hand Conceptualizations Cultural
  • 47. How are they integrated? Dasein Ready-to-hand Active Conceptualizations Schemas Cultural Tag Present-to-hand Phenomenon
  • 48. How are they integrated? Dasein Ready-to-hand Active Conceptualizations Schemas Cultural Tag Present-to-hand Phenomenon
  • 49.
  • 50. How do we model culture?
  • 51. How do we model culture? Schemas
  • 52. How do we model culture? Uncertainty Avoidance Schemas Masculinity-Femininity Personality Traits Organizational Dimensions Culture Power Distance Individualism-Collectivism
  • 53. How do we model culture? Uncertainty Avoidance Schemas Masculinity-Femininity Personality Traits Organizational Dimensions Culture Power Distance Individualism-Collectivism Sche mas er sonal Intrap
  • 54. How do we model culture? Uncertainty Avoidance Schemas Struc ture Masculinity-Femininity Personality Traits Organizational Dimensions Entity Culture Phenomenon Power Distance n t Conte Individualism-Collectivism Sche mas er sonal Intrap
  • 55. How do we model culture? Uncertainty Avoidance Schemas Struc ture Masculinity-Femininity Personality Traits Organizational Dimensions Entity Culture Phenomenon Power Distance n t Conte l Stru ctures Individualism-Collectivism e rsona Extrap Sche mas er sonal Intrap
  • 56. How do we model culture? Culture Emergence Uncertainty Avoidance Schemas Struc ture Masculinity-Femininity Personality Traits Organizational Dimensions Entity Culture Phenomenon Power Distance n t Conte l Stru ctures Individualism-Collectivism e rsona Extrap Sche mas er sonal Intrap
  • 57. How do we model culture? Culture Emergence Uncertainty Avoidance Schemas Struc ture Masculinity-Femininity Personality Traits Organizational Dimensions Entity Culture Semantic Tags Phenomenon Power Distance n t Conte l Stru ctures Individualism-Collectivism e rsona Extrap Sche mas er sonal Intrap
  • 58.
  • 59. Organizational Culture Dimensions l O na Personality Traits rg io a at D C ni iz ure ns i m ul z a t an lt io en tur ion rg Cu ens O si e al im on D s ts Pe ai rs Tr on y al lit ity na Tr so ai P er ts St nt ru te Structure ct Content ur on e Individua C lism-Coll e gs ctivism Ta gs Semantic Tags Ta tiic n ic an nt m m a Se S m Se C e ur on u ct te Content Structure nt S tr on Ph Index Power Distance en en F Schemas Phenomenon Fact ct a n om Ph om Semantic Tags en F a c t no en en e ct Semantic Tags Fa Culture Fact om m Ph on Fa Entity Culture ct Fact Phenomenon Dimensions enno Organizational Dimensions eo Organizational Personality Traits Personality Traits Phenomenon Phenomenon Ph n St nt ru te ct Masculinity-Fem ininity on ur e C Schemas e Se Se m Content m Structure an an t tic tic Ta Ta gs gs e C Uncerta ur on Content Structure ct te inty Avo ru nt idance Index St Semantic Tags ts Pe ai rs Tr on ity al al ity on Tr rs ai ts Pe D l im O na io rg Cu ens at im an lt io D iz ure ns iz ure ns an lt io at io rg Cu ens O na Personality Traits l Dimensions Culture Organizational How do cultures interact?
  • 60.
  • 61. What does a schematic ontology look like?
  • 62. What does a schematic ontology look like? Transport Wato Support Navigation Jebro Communities Waan Jerak Logistics (Sailing Canoe) Ship
  • 63. What does a schematic ontology look like? Transport Wato Support Navigation Jebro Communities Waan Jerak Logistics (Sailing Canoe) Ship
  • 64. What does a schematic ontology look like? Transport Wato Support Navigation Jebro Communities Waan Jerak Logistics (Sailing Canoe) Ship
  • 65. What does a schematic ontology look like? Transport Wato Support Navigation Jebro Communities Waan Jerak Logistics (Sailing Canoe) Ship
  • 66. What does a schematic ontology look like? Transport Wato Support Navigation Jebro Communities Waan Jerak Logistics (Sailing Canoe) Ship
  • 67. What does a schematic ontology look like? Transport Wato Support Navigation Jebro Communities Waan Jerak Logistics (Sailing Canoe) Ship Marshall_Islands Marshall_Islands Marshall_Islands Marshall_Islands traditional Bikini patterns patterns people radiation land land food Nuclear_Testing navigation trees trees trees turbulence food land cultivation zone community medical pass radiation food supplies radiation trade winds Nuclear_Testing Nuclear_Testing landpeople transport ship islet amphibious vegetation Bikini Bikini slope atoll lagoon vegetation ocean atoll people traditional lens island atoll Marshall_Islands islands times islands reef atoll lens atoll traditional lens atoll Marshall_Islands ecosystem reef lens island land Irooj ocean coral islands coral coral sailing wato German canoe rights lagoon Jebro
  • 68.
  • 69. Can we fuse schemas? trees Marshall_Islands Marshall_Islands food cultivation zone patterns food radiation vegetation atoll Nuclear_Testing medical lens ocean supplies Bikini people lens island atoll islet times coral amphibious transport islands land reef land wato lagoon sailing ecosystem reef canoe Irooj turbulence slope pass rights navigation community trade winds Jebro